Los juegos de simulación empresarial como herramienta pedagógica

Abstract

This paper aims to present the importance of using business games applied to the teaching of students who are training in management, business, marketing careers, among others, thus providing added value to research in management games, by empirically demonstrating the factors main aspects of the didactic effectiveness of business simulators. For this, a bibliographic review of research works developed on management games was made, as well as a field work done personally, participating in one of the business simulators of the Marketplace Live firm, during the International Process in the United States that took place at the University of Southeastern Louisiana. Simulator made up of six companies, each made up of two students, in which over the course of a week we face all kinds of real situations of a company that is starting its process in the personal computer market, developing activities and design tasks of brand and product creation, marketing, manufacturing, finance, human resources, among other elements that make up the normal operation of a company. The result of the simulator gave my company, PC Solutions, as the winner, obtaining First Place after making a series of decisions with a high level of demand over a period of six quarters and reflecting the need to implement this kind of games of business as a teaching tool for the Administrative, economic and related Faculties of the Santo Tomas University.