Plan de iniciativa empresarial para crear un snack saludable para el cuidado del sistema digestivo de forma innovadora y consciente

Abstract

BiteHaloo by Friends is a business initiative focused on developing a line of functional cookies made with natural and exotic ingredients of high nutritional value, designed to promote digestive well-being and encourage mindful eating habits. The project arose from the identification of a real need related to digestive discomfort caused by the consumption of products with high levels of sugar and artificial ingredients—an issue that represents an opportunity within the growing market for healthy snacks. The project’s goal is to develop a healthy, affordable, and appealing alternative for consumers seeking to improve their well-being without sacrificing taste and quality. To this end, a value proposition was formulated based on functional ingredients, sustainability, innovation, and nutrition education. As a result of developing the business plan, the market opportunity was validated through consumer research and an industry analysis; a minimum viable product with differentiating features was designed; and a strategy for branding, production, marketing, and financial viability was structured. Taken together, these results demonstrate that BiteHaloo by Friends is a competitive offering with growth potential and a positive impact on health, sustainability, and the functional foods market.