Estrategias de mercadeo empresa Elmer Candy Corporation

Abstract

This report presents a study on strategic planning in terms of Marketing, taking as a reference Elmer Chocolate3, a company which was visited during the international journey carried out in the second half of 2016 in the United States. Previously, the collection of information on marketing and its components was carried out, through a bibliographic review taken from databases of the Santo Tomás University, in which topics such as: The marketing process, advertising, design of new products, pricing, distribution and marketing strategies, and creativity and innovation. The information was organized and analyzed in order to have adequate preparation, so that at the time of the visit there was clarity in the company's processes and thus relate them and / or link them with the investigation. For the collection of information during the visit, the observation method was applied and a series of questions was elaborated to the person who directed the visit, Mr. Ivan Mauricio Pinto, Plant Engineering Manager.