Análisis de la viabilidad de los emprendimientos digitales de productos cosméticos en la ciudad de Villavicencio

Abstract

The present research project seeks to analyze the viability of digital entrepreneurship of cosmetic products, in recent years different proposals have been made regarding entrepreneurship and its implementation from the economic and political field, in order to mitigate the negative effects of the economic crisis. developing countries are experiencing. However, the most recent ventures have been driven by the growing digital wave that has driven the 4.0 revolution, as digital ventures have become a great ally of the economy, not only because of their practicality, but also because of their low costs. of investment that it demands for micro entrepreneurs. According to (Grisales, Analitik, 2021) one of the most productive sectors is the cosmetics industry, since by the end of 2021 in Colombia more than 6 billion dollars were moved within it, in addition to this According to CB Insights (Gaspar, 2019 ) it is projected that in 2023 the cosmetic industry will generate 800,000 million dollars, 50% more than in 2017, when the turnover reached 530,000 million. This evolution has two main catalysts: the increase in life expectancy and the new generations. which demonstrates the importance of researching the viability and financial advantages of digital ventures over traditional ventures, when it comes to the cosmetics industry.