Creación de valor compartido una estrategia en la responsabilidad social empresarial de Barcelona activa

Abstract

Currently, companies have an important role before society and the environment that surrounds them. Organizations are expected to adopt a responsible position in relation to the operation of each one of them; Thus, a way of doing business ethically in line with legal conduct leads to sustainability over time and with it, its economic growth. CSR aims to make organizations aware of the role they have in the economic development of a country, since a company must act as an agent of change in search of a balance of economic growth and long-term social and environmental well-being; With this, a new concept is integrated, such as the creation of shared value, which seeks more active participation by stakeholders and their interest groups, which leads to generating new strategies that involve significant contributions from companies to society; without leaving behind that CSR acts holistically within the organization. Thus, complying with these standards and based on the manuals of the Global Compact, GRI and ISO26000, accompanied by a new concept such as the creation of shared value, which is a differentiation strategy for Barcelona Activa compared to other companies. This work has been developed in order to show Barcelona Activa3's CSR approach through its process of seeking corporate growth, and since CVC (creation of shared value) is part of its corporate strategy, this includes the main literary contributions such as the authors.