Consumo simbólico en la intensidad de uso de las redes sociales digitales y el valor percibido de las experiencias vacacionales en jóvenes bogotanos

Abstract

This research seeks to identify the influence that symbolic consumption has on the intensity of use of digital social networks and the perceived value of the holiday experiences of young Bogota citizens, through a correlational and cross-sectional descriptive design, since the collected data only once through a survey; The participants were 200 young people, men and women, university students, aged between 18 and 32. The results found when a consumer is satisfied with the holiday experience, improves identity against their social environment, and if that happens, satisfaction with the experience it will be greater generating the intention to repeat it; Also the results of the research that are shown when the consumer is satisfied with their vacation experience want to share with friends and family, through social networks, and if their identity improves in front of them, which makes the most frequent way to feel part of a social group; However, the results show that the fact that the individual compares information frequently in their social networks does not generate greater satisfaction with the experience.