La lucha libre mexicana y las estrategias de marketing implementadas a través del tiempo.

Abstract

This essay seeks to identify the marketing strategies implemented over time, which have allowed this discipline to be a cultural emblem that since the 1930s has allowed it to position itself as the second most followed sport in Mexico, than the cultural and sports emblem It does, where the population of the lower strata has been identified with their stories, costumes, masks and movements. Over time, the fight continued to maintain its essence and tradition, losing popularity and visibility in the sports industry, therefore, it was relegated compared to American wrestling, but this has changed in recent years, as they have understood the importance of adapting to changes and new trends, therefore, the creatives of the industry have begun to implement marketing strategies that allow Mexican wrestling to be booming and re-monopolize the public in their combat arenas without losing Its tradition or its essence.