Plan estrategico en la empresa Tecni 10 de San Cristobal, Venezuela

Abstract

In the city of San Cristobal, Venezuela. There are several concentrations of companies that are part of the appliance sales and repairs sector. Where all the companies have had to adapt to the different economic and political situations in order to keep their business running. The company Tecni 10 has managed to keep standing for more than 8 years, in 2020 when the pandemic arrived, the company was affected as well as the sector in general and since that year it has been necessary to work hard to maintain the company standing. For this, this project carried out a strategic plan where, based on various analyzes and investigations, it will be possible to help the company to have a better presence and with this achieve improvements in the service provided as well as create an increase in sales to improve the economic performance of the company Tecni 10. The results of this project will allow us to observe that the lack of theoretical knowledge and the lack of confidence in a strategic plan by some entrepreneurs are fundamental factors that are needed today to work and the company. Tecni 10 like other entrepreneurs will need them to give growth to their businesses and the economic sector of their region. The strategic plan will have as its goal and purpose to potentiate the electrical appliance sector in areas of productivity and competitiveness at the regional level.