Tostones Gourmet

Abstract

Currently, in the City of Bogotá there is a high demand for restaurants and informal places in public fast food spaces, an opportunity that can be used to develop projects that offer their clients novel foods in their flavors and presentations. In this way, Tostones Gourmet adopts a business idea, already existing in the market known as the “Conosur” brand, which is located in exclusive sectors of the city of Bogotá in strata 5 and 6, in recognized areas such as Calle 93, calle 85 y Cedritos. In these businesses, the traditional Colombian patacón is transformed into an innovative cone-shaped patacón base in order to delight the palates of diners with different fillings such as salmon, shrimp, shredded meat, chicken, among others, and its base made with patacón (Southern Cone, 2016) The evaluation of this business plan begins with the market study, in which primary and secondary information will be used; For the topic of the surveys, an organoleptic sampling will be made of 50 people, bearing in mind that in the matter of food, tasting is very important; As a complement to the above, the marketing plan is drawn up, in order to determine the main communication channels to reach potential customers in the area where this project is located. The next stage is to determine the assets to be used and, therefore, the initial investment in the project (Annexes 4 and 5); Likewise, define production costs and other operational expenses, including labor and the final sale price of our product. Once the aforementioned aspects have been defined, the organizational scheme is proposed taking into account a manual of functions and the respective levels of authority that will be managed in our company. Finally, the financial evaluation is carried out and its result is an IRR of 22% and a NPV of $ 6.7 million, results that confirm the viability of this business plan, based on the financial statements previously made (Annex 1, 2 , 3,4).