Proyecto empresarial MotorWash, tu moto a nuestro cuidado

Abstract

The project was developed based on a real need to optimize motorcycle washing time and improve personal mobility without sacrificing the responsible use of resources. The project's main idea is to revolutionize motorcycle washing in Bogotá. Over 11 million motorcycles circulate in Colombia (RUNT, 2024), representing more than 60% of the country's vehicle fleet. This cements motorcycles as one of the most widely used means of transportation for both personal and work activities, highlighting their relevance in urban mobility and the development of various economic activities (Federación Nacional de Comerciantes [Fenalco], 2025). Within this context, motorcycles stand out as a strategic segment for complementary service provision due to their high circulation and daily use. Furthermore, in March 2025, 84,226 new motorcycles were registered in the country, representing a 45.76% growth compared to the same month of the previous year, reflecting the expansion of the sector (Fenalco, 2025). In parallel, the efficient use of water is a priority in Bogotá due to the water vulnerability of the supply system and public policies aimed at reducing losses, controlling high consumption, and promoting sustainable practices. From a business perspective, MotorWash responds to the dynamics of the urban market, where consumers value practical digital solutions, immediate service, and sustainable alternatives that reduce environmental impact, aligning with growing trends in responsible consumption. The expected results of this business plan are to define a clear and viable operating model that responds to the demand for fast and efficient services, establish effective commercial strategies for implementation in Bogotá, and project its financial and environmental sustainability. Although there are studies on urban mobility and water management in the city, a proposal that comprehensively combines an eco-friendly, on-demand motorcycle washing service with a digital platform has not yet been addressed, which highlights an opportunity for innovation in the market.