Plan de negocio Enamora

Abstract

Business growth in Colombia is estimated at 4%, bearing in mind that for the year 2018 there was a progression of 2.7%, the latter figure representing a significant increase given that for the year 2017 a growth of only one year was established. 1.35% (Dinero, 2019), a situation that poses a challenge to entrepreneurs and investors. However, it should be noted that the agricultural sector does not register a growth of more than 2%, being below the established increase, a situation that leads to the need to generate plans and strategies in this traditional sector such as agriculture, which for decades has has been the sustenance of a significant part of the population and that added to the great variety of agricultural products produced in the country justify the investment that the government will make this year of $ 2.4 billion pesos (Dinero, 2018) . Thus, the need arises to promote the creation of companies producing and marketing agricultural products from an administrative perspective from the design of business plans that facilitate strategic analysis, the coherence of the business idea, technical and economic feasibility, know the sector and the competition, the human resource required and the legal profile for an adequate operation. In addition, the design of business plans to integrate different studies (administrative, market, technical and financial), is the ideal setting for the professional manager of companies, staging the accumulation of knowledge and strategies learned in their training academic and disciplinary.