La innovación como enfoque empresarial en Barcelona

Abstract

This research project focuses on the study of business innovation, taking the Barcelona Activa3 company as a reference, which was visited on the international tour of Barcelona in June 2015. A literature review was conducted to establish a reference base for the presentation considering points such as: General framework of the evolution of the term innovation, Measurement manuals for Research, Development and Innovation, Classification and types of innovation, Systemic method and Holistic approach to analyze business innovation and Strategies for innovation. Each of the topics was exposed aimed at organizing the information and coordinating it with the research line, so that the results of the established objectives and the clarity of the proposed topic were obtained. The Observation method was applied through recording to the official who attended the visit (Mr. Mark Saenz in Barcelona Activa); The information that the company shared in a power point at the end of the stay in the company was also taken into account. From the literature review, a checklist was prepared with which it was rated and it was determined whether or not the company Barcelona Activa meets the most relevant items raised in the research on the subject of business innovation. Thanks to the analysis of the results of the checklist, the conclusions of the specific objectives established at the beginning of the investigation were obtained, in addition to allowing personal contributions to the line of investigation.