Módulo de Convenios y Modernización de Micrositios del Portal Web Institucional USTA Tunja

Abstract

Santo Tomás University, Colombia's first private university, has established itself as a higher education institution with a strong national and international presence. Its Tunja branch has advanced various initiatives focused on quality accreditation, academic mobility, and inter-institutional cooperation. Within this framework, the Communications Department plays a vital role by coordinating information dissemination, strengthening institutional identity, and highlighting benefits for the university community. Currently, the Tunja branch maintains numerous national and international agreements with educational institutions, welfare agencies, and partner organizations; these partnerships provide students, faculty, and administrative staff with access to benefits such as discounts, internships, international mobility opportunities, and well-being programs. However, information regarding these discounts is fragmented and scattered across multiple sources—including Excel spreadsheets, internal documents, official announcements, and emails. This situation complicates the process of looking up, updating, and utilizing these agreements, thereby reducing the effectiveness of their promotion. Consequently, the Communications Department has identified the need to launch a website featuring microsites for the various agreements, enabling the efficient management, organization, and visibility of information while ensuring that the university community has clear, quick, and up-to-date access to institutional benefits.