Los tres principales factores por los que hablar de la marca país Perú

Abstract

The following essay exposes the three factors that have led to the recognition of the Peru brand over time, for this purpose of this it is oriented to reflect on the construction of the identity of the Peru brand and its recognition. Therefore, the main contributions of this essay focus on identity, gastronomy and tourism; from there, it could supposedly specify that its inhabitants promote their identity as a symbol of pride, which has led them to distinguish themselves from other countries, showing the positive, memorable and attractive emotions of a single nation, on the other hand gastronomy has come to play an important role in the construction of the brand, because thanks to its culinary identity in the cooking and combination of flavors it has managed to impact and promote the name of the country as a reference of the best kitchens worldwide, so thanks to these two references Tourism enters as a potential aspect for the growth of the brand, since from this the identity, gastronomy and recognition of the country is promoted through emblematic places for your visit, and thus the concept of internal and external The evolution of this country allows to show these references as the strong one for impact and recognition.