Plan de negocios para la creación de un motel temático en la ciudad de Tunja.

Abstract

The business plan for the creation of a themed motel in them Tunja city, has a structure done market analysis and market potential of the business was established since the implementation of a survey, This is preceded by a technical analysis where the physical, human and financial requirements necessary for the operation of the business were established according to the innovation presented in the business idea. The organizational and legal study of the company where its formalization as S.A.S., called COMIC MOTEL SAS, its organic structure, function manuals and other manuals needed for this type of business is immediately appreciated. Finally we can find the financial study, where the quantification of the investment is shown, compared in the cash flows with the Income minus the costs and operating expenses in the start-up of the business. In this last study, the economic viability of the project could be appreciated by offering an IRR of 47% in five years compared to an opportunity rate of 15% if it was financed with a loan and without financing it still yields a higher IRR of 52% with the same TIO which is attractive against a high investment that borders the $ 800,000,000 pesos and considering that it is an unconventional idea within the best known business plans and with that added value of being a comic-themed motel, which is also attractive to potential customers (couples) of both the city of Tunja and its closest municipalities.