Proyecto de Mejoramiento Empresarial Casa Maxx Distribuciones

Abstract

This business improvement project was developed at the company Casa Maxx Distribuciones, located in the municipality of Barrancabermeja, Santander, and dedicated to the sale and distribution of food products and soft drinks since 2021. This project was carried out through the analysis and evaluation of said organization as an integrated system. To do so, external and internal variables that had an influence on its operations were considered in order to identify existing problems in the company's operation. Likewise, through the implementation of the Modernization Model for the Management of Organizations MMGO, a tool that can be applied to any type of industry in order to identify actions that are aimed at improving a specific area of ​​a company, deficiencies in the areas of Innovation and Knowledge, Social Responsibility and Strategic Direction were determined. Once this identification was carried out, a business improvement project focused on the Strategic Direction area was established. The above is due to the fact that with the results obtained after implementing the MMGO tool, it was concluded that although there were two variables with lower scores, the nature of the company does not consider the processes developed by them to be of vital importance. On the contrary, for all organizations it is very important to have a good strategic direction that influences the other components of the organization to avoid internal and external problems. And findings such as the fact that Casa Maxx Distribuciones does not carry out planning or have properly trained personnel, that they have set out the mission, vision and objectives, but not as a result of an internal and external study of the organization, but rather have focused more on the execution and control of processes, do not represent what it means to have a good direction. Keywords: business improvement, MMGO Model, Strategic Direction, retail trade, distribution.