Análisis del programa Seamos Empresarios Formalizados y su efecto en las microempresas

Abstract

The program “Seamos Empresarios Formalizados,” implemented by the Barrancabermeja Chamber of Commerce since 2021, aims to promote the formalization and strengthening of micro-enterprises through training in marketing, finance, accounting, administration, and productivity. In 2023, personalized advisory services were added to address specific business needs. This study, using a qualitative approach with 250 interviews and document analysis, evaluated the program's effectiveness and impact on business sustainability. Results show high acceptance, with 97.6% of entrepreneurs rating the experience positively, 100% valuing the personalized advisory services, and 99.2% finding the content useful. However, 43% did not perceive improvements in sales, indicating a need to enhance the commercial strategy component. The program's reach remains concentrated in Barrancabermeja (85% of participants), highlighting the necessity to expand access to peripheral municipalities. Beneficiary profiles show that 71.29% are women and 41.25% have only completed high school, emphasizing the importance of accessible and inclusive training strategies. Overall, the program has contributed to improving legal compliance, financial management, and business administration. Nevertheless, further efforts are needed to broaden geographic coverage, reinforce practical sales components, ensure follow-up after training, and integrate digital tools. These improvements would help consolidate the program as a vital element for strengthening the business ecosystem in Barrancabermeja and its neighboring regions.