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Ítem

La Importancia y Efectos del Marketing Digital del Sector Hotelero en la Ciudad de Bogotá

(Universidad Santo Tomás, 2025) Paipa Torres, Maryan Lorena; Rangel Jiménez, Sander Alberto; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000379050; https://orcid.org/0000-0001-8010-5643

The Ministry of Commerce, Industry, and Tourism of Colombia (MINCIT) is the government unit responsible for the formulation and coordination of policies related to commerce, industry, and tourism. According to the MINCIT 2023 management report, the budget allocated for the promotion of these areas was approximately 1.2 billion Colombian pesos. Among the highlighted initiatives are the Sustainable Tourism Plan and the Business Internationalization Program, which aim to improve competitiveness and boost the country's economic growth (Ministry of Commerce, Industry, and Tourism, 2023).

Ítem

Diagnostico del Relacionamiento de la ARL, con el Fin de Profundizar en los Aspectos Esenciales del Comportamiento de Esta Área desde el 2018

(Universidad Santo Tomás, 2025-01-21) Sánchez García, Natalia Gissela; Aldana Calderón, Jurley Carolina; Andrade Salcedo, Diana Rocio; Universidad Santo Tomas; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001831754; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000066722

This document offers a case analysis applying a diagnosis of the ARL Relations area, analyzing its performance from 2018 to date, after a recent restructuring. Its objective is to improve channel strategies through a comprehensive analysis that facilitates its development and generates a positive impact on results, contributing to the growth of the area. This will benefit loyalty and retention and will also optimize process efficiency.

Ítem

Oportunidad para la Exportación de Productos Farmacéuticos Producidos en Colombia a la República de Panamá

(Universidad Santo Tomás, 2025) García Romero, Angélica María; Avezuela, Enara; Universidad Santo Tomás

The present document deals with the feasibility of exporting antibiotics of general use from the Republic of Colombia to the Republic of Panamá, considering that in view of a comparative advantage, a beneficial framework can be produced both for the pharmaceutical laboratories and the Colombian diplomatic entities present in the Caribbean country. Analyzing the characteristics of the pharmaceutical market in the region and between both countries in the light of business and international relations theories, the framework of the Partial Scope Agreement is presented as a facilitating axis of success in the strengthening of commercial activity, benefiting the Colombian industry and improving the foundation of the bilateral relationship. Aiming to favor the increase in exports of these medicines to Panama, a practical guide is built to help understand the necessary steps to export antibiotics from Colombia, and as a complement to the Embassy of Colombia and ProColombia in Panamá, in their work to facilitate trade relations between our nations.

Ítem

“Voces de Resistencia: el Papel del Arte en la Visibilización de la Violencia hacia la Mujer"

(Universidad Santo Tomás, 2025) Prada Tovar, Mytsy Jeanette; Valbuena Rojas, César Jerome; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001592016; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001764866; https://orcid.org/0000-0001-5407-242X

Violence against women constitutes a persistent violation of human rights that severely affects millions of women worldwide. In Colombia, gender-based violence remains an alarming issue. According to recent figures, 75% of reported cases of violence in 2024 correspond to women (retrieved from "guía_prevencion_vbg"), which reflects the urgency of addressing this phenomenon from different perspectives. In this case, we will focus on visual arts as a means of denouncing this scourge that affects us as a society and as human beings. The Gender-Based Violence Prevention Guide (2023) emphasizes that gender-based violence not only includes physical aggression, but also psychological, sexual, economic, and symbolic violence. These forms of violence perpetuate the discrimination and subordination of women within society (retrieved from "guía_prevencion_vbg"). To combat this issue, it is necessary not only to strengthen public policies, but also to use tools such as art to raise awareness and mobilize society.

Ítem

El Juego y el Arte Como Estrategias Pedagógicas para Fortalecer las Habilidades Sociales y Mejorar la Resolución del Conflicto de los Niños en el Colegio Gimnasio Ismael Perdomo.

(Universidad Santo Tomás, 2025) Mogui, Elizabeth; Pulido Quintero, Eliana Paola; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000949418; https://orcid.org/0000-0001-5169-8523

In the classroom context of first grade at Gimnasio Ismael Perdomo School in the city of Ibagué, difficulties in coexistence among classmates were identified. Therefore, this work aims to strengthen the strategy of art and play so that children learn to resolve conflicts, achieve healthy coexistence, and develop their skills. The research was qualitative in nature and was developed through strategies such as participatory observation and interviews with teachers, administrators, and students. To carry it out, activities were implemented, starting with planning, execution, and the analysis of each intervention. The participation and interest of the students in each programmed activity were evident, generating changes in attitudes, improved communication, and a willingness to engage in dialogue, which allowed the proposed goals to be achieved. This proposal will serve as an example for the educational institution, contributing to a healthy formation with the capacity to coexist in society despite differences.