Efecto que tiene el etiquetado nutricional en la decisión y elección frente a la compra y el consumo de bebidas light, en mujeres y hombres con edades entre 20 a 60 años, de niveles socioeconómicos 2, 3, y 4 de un sector de Bogotá

Abstract

The objective of this project is to determine, through a quasi-experimental study, the effect of nutritional labeling on the decision and choice regarding the purchase and consumption of light beverages, in women and men between 20 and 60 years of age, of socioeconomic levels 2, 3, and 4 in a sector of Bogotá, in order to develop strategies oriented to education for healthy food consumption. In this work, a quantitative, multifactorial study was carried out, with the application of a quasi-experimental design, using a total sample of 45 people, including 16 men and 29 women; obtaining as a result, that people make decisions based on intuition and exogenous variables such as consuming a product for fashion, proving that the label is not a main predictor in the decision and choice of purchase and consumption of light beverages.