Consumo y Mercados
URI permanente para esta colecciónhttp://hdl.handle.net/11634/1895
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Ítem El Metaverso como Nuevos Espacios Educativos. Una Revisión del Estado del Arte e Identificación de Tendencias(2023-08-30) Botero Cardona, Luis Fernando; Castro Chimbi, Juana Valentina; Herrera Gallo, Ana María; Mackenzie Nassi, Natalia Patricia; Ortiz Romero, Miguel Ángel; Laura Yesely, Buitrago Rodríguez; Farias Gutiérrez, Christian David; Hernández Aguirre, Mariana; Rivera Durán, Karla Valentina; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000122086; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002040681; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002041035; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002041038; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002041039; https://scholar.google.es/citations?user=B-5WPG0AAAAJ&hl=es; https://orcid.org/0000-0003-4317-5065The metaverse understood as the application of digital technologies such as virtual reality, augmented reality, artificial intelligence, the Internet of Things (IoT) among others, in the creation of virtual universes that will offer channels for social relationships for a sin number of activities, such as entertainment, socialization, business, education among many more. The concept of the metaverse has been developing for at least 3 decades, mainly from science fiction, books such as Snow Crash, by Neal Stephenson, published by the year 1992 and films such as the Matrix saga, since 1999. In the present investigation, will address the object of study from the perspective of education, an area in which and as a result of the pandemic it has been impacted and challenged from the integration of these technologies in its didactic processes, through a state of the art it will be carried out an analysis that will show the progress in terms of the practical use of metaverses in education, as well as identify their trends.Ítem Características de la Respuesta Emocional Inducida Ante la Exposición de Branded Webseries en una Muestra de Jóvenes entre 18 a 25 Años de la Ciudad de Bogotá(2023-08-23) Garzón Medina, Carolina; Jiménez Prado, Carlos Eduardo; Peñuela, Laura Camila; Llanos López, Eimy Daniela; Segura, Delanny Dayana; Sánchez Barreto, Laura; Martínez Villanueva, Ángela Sofía; Bernal Salazar, Laura Alejandra; Silva Delgado, Sofía Silva Delgado; Sánchez Muñoz, Nicholl Valentina; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?c od_rh=0001492327; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?c od_rh=0000010063; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?c od_rh=0001744751; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?c od_rh=0001847446; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?c od_rh=0002038861; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?c od_rh=0001744751; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?c od_rh=0002010209; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?c od_rh=0002040392; https://scienti.minciencias.gov.co/cvlac/EnRecursoHumano/inicio.do; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?c od_rh=0001833082; https://scholar.google.es/citations?user=BSvuAhwAAAAJ&hl=es; https://scholar.google.com/citations?view_op=search_authors&mauthors=ca rlos+jimenez-prado&hl=es&oi=ao; -; -; -; -; -; -; -; -; https://orcid.org/0000-0003-1269-3230; https://orcid.org/0000-0002-7039-4637; https://orcid.org/0000-0002-9821-5127; https://orcid.org/0000-0001-8835-4142; https://orcid.org/0000-0001-7958-7438; https://orcid.org/0000-0003-1645-187X; https://orcid.org/my-orcid?orcid=0000-0003-2599-0875; https://orcid.org/0000-0002-7390-7100; https://orcid.org/my-orcid?orcid=0000-0002-1506-7043; https://orcid.org/0000-0002-0352-5473/printCurrently, the web series scenario has been revolutionizing the context of conventional advertising, connecting with short stories through which brands seek to interact with their users through social networks, especially YouTube. It is in this scenario where the study of the regulation of emotions becomes pertinent through the induction of discrete emotions, to study behavioral alterations, as well as the influence of stimuli on purchase and consumption preferences. The objective of the research project focuses on identifying the physiological and cognitive characteristics of the emotional response induced by the exposure of branded webseries in a sample of young people between 18 and 25 years of age in the city of Bogotá. The results are expected to be able to validate a battery of fragments of emotion-inducing webseries, which will allow us to provide reliable data in understanding their operation and their implications in the decision making and election processes of the promoted brands, through this audiovisual format. consciously and responsibly.
Ítem Dirección programa radial- Facultad de Mercadeo(2022-07-22) Grisales Tinoco, Olga Lucia; http://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000113555#datos_generales; https://scholar.google.es/citations?view_op=list_works&hl=es&user=eGl4H28AAAAJ; https://scienti.colciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000014638; https://orcid.org/0000-0003-1181-7625The objective of the 100% marketing programs during the year 2021, was oriented towards disseminating the advances, critical positions, innovations and developments in current issues from the consumption and market scenario, such as: Welcome to the 2021 semester, analysis of technology mediated education.Ítem Dirección programa radial- Facultad de Mercadeo(2022-07-22) Grisales Tinoco, Olga Lucía; http://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000113555#datos_generales; https://scholar.google.es/citations?view_op=list_works&hl=es&user=eGl4H28AAAAJ; https://scienti.colciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000014638; https://orcid.org/0000-0003-1181-7625The objective of the 100% marketing programs during the year 2021, was oriented towards disseminating the advances, critical positions, innovations and developments in current issues from the consumption and market scenario, such as: WOMEN Inspiring and Influential!.Ítem Dirección programa radial- Facultad de Mercadeo(2022-07-28) Grisales Tinoco, Olga Lucía; http://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000113555#datos_generales; https://scholar.google.es/citations?view_op=list_works&hl=es&user=eGl4H28AAAAJ; https://scienti.colciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000014638; https://orcid.org/0000-0003-1181-7625The objective of the 100% marketing programs during the year 2021, was oriented towards disseminating the advances, critical positions, innovations and developments in current issues from the consumption and market scenario, such as: "Vita Salata! A Healthy Experience! Entrepreneurship".Ítem Dirección programa radial- Facultad de Mercadeo(2022-07-28) Grisales Tinoco, Olga Lucía; http://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000113555#datos_generales; https://scholar.google.es/citations?view_op=list_works&hl=es&user=eGl4H28AAAAJ; https://scienti.colciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000014638; https://orcid.org/0000-0003-1181-7625The objective of the 100% marketing programs during the year 2021, was oriented towards disseminating the advances, critical positions, innovations and developments in current issues from the consumption and market scenario, such as: Educational marketing as a tool for the internationalization of education.Ítem Dirección programa radial- Facultad de Mercadeo(2022-07-28) Grisales Tinoco, Olga Lucía; http://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000113555#datos_generales; https://scholar.google.es/citations?view_op=list_works&hl=es&user=eGl4H28AAAAJ; https://scienti.colciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000014638; https://orcid.org/0000-0003-1181-7625The objective of the 100% marketing programs during the year 2021, was oriented towards disseminating the advances, critical positions, innovations and developments in current issues from the consumption and market scenario, such as: Vision of Marketing from the perspective of the dean of the Faculty of Marketing of the Universidad Santo Tomás.Ítem Dirección programa radial- Facultad de Mercadeo(2022-07-28) Grisales Tinoco, Olga Lucía; https://scienti.colciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000014638; https://scholar.google.es/citations?view_op=list_works&hl=es&user=eGl4H28AAAAJ; https://scienti.colciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000014638; https://orcid.org/0000-0003-1181-7625The objective of the 100% marketing programs during the year 2021, was oriented towards disseminating the advances, critical positions, innovations and developments in current issues from the consumption and market scenario, such as: "Let's talk about Digital Marketing”.Ítem Dirección programa radial- Facultad de Mercadeo(2022-07-28) Grisales Tinoco, Olga Lucía; http://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000113555#datos_generales; https://scholar.google.es/citations?view_op=list_works&hl=es&user=eGl4H28AAAAJ; https://scienti.colciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000014638; https://orcid.org/0000-0003-1181-7625The objective of the 100% marketing programs during the year 2021, was oriented towards disseminating the advances, critical positions, innovations and developments in current issues from the consumption and market scenario, such as: Corporate Marketing Strategies.Ítem Dirección programa radial- Facultad de Mercadeo(2022-07-28) Grisales Tinoco, Olga Lucía; http://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000113555#datos_generales; https://scholar.google.es/citations?view_op=list_works&hl=es&user=eGl4H28AAAAJ; https://scienti.colciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000014638; https://orcid.org/0000-0003-1181-7625The objective of the 100% marketing programs during the year 2021, was oriented towards disseminating the advances, critical positions, innovations and developments in current issues from the consumption and market scenario, such as: "Corporate Image in times of Change”.Ítem Dirección programa radial- Facultad de Mercadeo(2022-07-28) Grisales Tinoco, Olga Lucía; http://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000113555#datos_generales; https://scholar.google.es/citations?view_op=list_works&hl=es&user=eGl4H28AAAAJ; https://scienti.colciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000014638; https://orcid.org/0000-0003-1181-7625The objective of the 100% marketing programs during the year 2021, was oriented towards disseminating the advances, critical positions, innovations and developments in current issues from the consumption and market scenario, such as: Chrysos Foundation.Ítem Dirección programa radial- Facultad de Mercadeo(2022-08-01) Grisales Tinoco, Olga Lucía; http://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000113555#datos_generales; https://scholar.google.es/citations?view_op=list_works&hl=es&user=eGl4H28AAAAJ; https://scienti.colciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000014638; https://orcid.org/0000-0003-1181-7625The objective of the 100% marketing programs during the year 2021, was oriented towards disseminating the advances, critical positions, innovations and developments in current issues from the consumption and market scenario, such as: Integrated Marketing Communications a look from Digital MarketingÍtem Dirección programa radial- Facultad de Mercadeo(2022-08-01) Grisales Tinoco, Olga Lucía; https://scienti.colciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000014638; https://scholar.google.es/citations?view_op=list_works&hl=es&user=eGl4H28AAAAJ; https://scienti.colciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000014638; https://orcid.org/0000-0003-1181-7625The objective of the 100% marketing programs during the year 2021, was oriented towards disseminating the advances, critical positions, innovations and developments in current issues from the consumption and market scenario, such as: Let's talk about Trademark Registration.Ítem Dirección programa radial- Facultad de Mercadeo(2022-08-01) Grisales Tinoco, Olga Lucía; http://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000113555#datos_generales; https://scholar.google.es/citations?view_op=list_works&hl=es&user=eGl4H28AAAAJ; https://scienti.colciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000014638; https://orcid.org/0000-0003-1181-7625The objective of the 100% marketing programs during the year 2021, was oriented towards disseminating the advances, critical positions, innovations and developments in current issues from the consumption and market scenario, such as: Patent Market with #Licenciarte.Ítem Dirección programa radial- Facultad de Mercadeo(2022-08-01) Grisales Tinoco, Olga Lucía; http://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000113555#datos_generales; https://scholar.google.es/citations?view_op=list_works&hl=es&user=eGl4H28AAAAJ; https://scienti.colciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000014638; https://orcid.org/0000-0003-1181-7625The objective of the 100% marketing programs during the year 2021, was oriented towards disseminating the advances, critical positions, innovations and developments in current issues from the consumption and market scenario, such as: Pixie -Pet The P of the Product in the Marketing Mix.Ítem Dirección programa radial- Facultad de Mercadeo(2022-08-01) Grisales Tinoco, Olga Lucía; http://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000113555#datos_generales; https://scholar.google.es/citations?view_op=list_works&hl=es&user=eGl4H28AAAAJ; https://scienti.colciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000014638; https://orcid.org/0000-0003-1181-7625The objective of the 100% marketing programs during the year 2021, was oriented towards disseminating the advances, critical positions, innovations and developments in current issues from the consumption and market scenario, such as: RAIM - Academic Marketing Research Network.Ítem Dirección programa radial- Facultad de Mercadeo(2022-08-01) Grisales Tinoco, Olga Lucía; http://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000113555#datos_generales; https://scholar.google.es/citations?view_op=list_works&hl=es&user=eGl4H28AAAAJ; https://scienti.colciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000014638; https://orcid.org/0000-0003-1181-7625The objective of the 100% marketing programs during the year 2021, was oriented towards disseminating the advances, critical positions, innovations and developments in current issues from the consumption and market scenario, such as: Cryptocurrencies- A new way of doing Marketing.Ítem Dirección programa radial- Facultad de Mercadeo(2022-08-01) Grisales Tinoco, Olga Lucía; http://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000113555#datos_generales; https://scholar.google.es/citations?view_op=list_works&hl=es&user=eGl4H28AAAAJ; https://scienti.colciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000014638; https://orcid.org/0000-0003-1181-7625The objective of the 100% marketing programs during the year 2021, was oriented towards disseminating the advances, critical positions, innovations and developments in current issues from the consumption and market scenario, such as: The CIM of Colombian Giants.Ítem Dirección programa radial- Facultad de Mercadeo(2022-08-01) Grisales Tinoco, Olga Lucía; http://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000113555#datos_generales; https://scholar.google.es/citations?view_op=list_works&hl=es&user=eGl4H28AAAAJ; https://scienti.colciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000014638; https://orcid.org/0000-0003-1181-7625The objective of the 100% marketing programs during the year 2021, was oriented towards disseminating the advances, critical positions, innovations and developments in current issues from the consumption and market scenario, such as: "Polas club DC- micheladas Entrepreneurship".Ítem Dirección programa radial- Facultad de Mercadeo(2022-08-01) GRISALES TINOCO, OLGA LUCÍA; http://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000113555#datos_generales; https://scholar.google.es/citations?view_op=list_works&hl=es&user=eGl4H28AAAAJ; https://scienti.colciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000014638; https://orcid.org/0000-0003-1181-7625The objective of the 100% marketing programs during the year 2021, was oriented towards disseminating the advances, critical positions, innovations and developments in current issues from the consumption and market scenario, such as: Turmeque Coffee