Prácticas empresariales Adams Panamá

Abstract

This report shows the results obtained from the realization of the professional internship in the ADAMS GROUP company where the student worked as a digital marketing internship during the first two months and as a logistics and sales intern during the last two months. The main objective was to provide support to the company within the aforementioned areas by making contributions from the student through the recently acquired knowledge during the theoretical stage of the studies, so that in this way positive results that boost growth, profitability and productivity could be obtained of the company. Within this document the student it’s going to present the general and specific objectives of the practice, the profile of the company along with its organizational structure, economic aspects, product portfolio and aspects of the market served. It also included the description of the position held together with the assigned functions, the conceptual framework that the intern uses to carry out the functions, the contributions, conclusions, and recommendations made by the intern in his productive time during the company.