Pregrado Negocios Internacionales

URI permanente para esta colecciónhttp://hdl.handle.net/11634/216

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Sistema para la gestión de alianzas interinstitucionales
(Universidad Santo Tomás, 2026-07-08) Velasquez Cruz, Maria Fernanda; Ariza Pinilla, Harold Leonardo; Universidad Santo Tomas; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001582550; https://scholar.google.com/citations?hl=es&user=xYP092cAAAAJ; https://orcid.org/0000-0003-2241-643X
This document systematizes the professional practice undertaken at the Texaco Santa Mónica service station in Villavicencio, specifically as an administrative assistant. The central problem identified during the practice was the lack of defined strategies for retaining corporate clients and establishing business agreements. This resulted in a significant dependence on retail sales and exposed the establishment to high volatility. A study was conducted using a mixed-methods approach with a propositional and descriptive scope, employing techniques such as document analysis, direct observation, and strategic diagnostics (Porter's Five Forces, PESTEL, and SWOT analysis). The study revealed significant weaknesses in document management, the development of strategic and corporate alliances, and inventory control. In response to this situation, a business agreement plan was designed to attract strategic alliances by formalizing benefits for high-volume purchases, consolidated billing, and 30-day credit terms. Furthermore, the diagnostic assessment demonstrated that, despite identified macro-environmental threats such as inflation, pricing policies, and intense sectoral competition, the service station possesses significant strengths, including its prime location and the trust associated with the Texaco brand. The study concludes that implementing corporate agreements, along with optimizing administrative processes, establishes a roadmap to ensure the station's sustainability, strengthen its position in the local market, and foster loyalty among key customers.
Reporte prácticas laborales G4S Colombia An Allied Universal Company
(Universidad Santo Tomás, 2026-07-11) Mahecha López, David; Zamora Escobar, Jairo Camilo; Universidad Santo Tómás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001526877; https://scholar.google.com/citations?user=9JQtMR8AAAAJ&hl=es&authuser=1; https://orcid.org/0000-0002-9817-8311
The professional internship report outlines the activities conducted at G4S Colombia, a multinational leader in private security. During the experience in the commercial area, tasks such as cost structure management, financial analysis, legal documentation handling, and support in bidding processes were performed, with a focus on compliance with regulations such as SARLAFT. Among the key achievements was the development of the "Master Database," a tool that enabled the identification and correction of deficiencies in client documentation, as well as a structured template for supplier records that optimized processing times and reduced dependency on other departments. The report includes a SWOT analysis, highlighting strengths such as innovation and extensive coverage, weaknesses such as workload overload and lengthy process times, opportunities related to process automation and strategic alliances, and threats such as regulatory changes and cybersecurity risks. The internships allowed the application of the knowledge acquired in a real work environment, strengthening technical, analytical and organizational skills, as well as contributing to regulatory compliance, to the efficiency of the commercial area and to the positioning of G4S in the national and international market.
Informe de Practica Empresarial Bavaria
(Universidad Santo Tomás, 2026-05-20) Jiménez Muñoz, Jerson Julian; Sosa Quintero, Carol Dayana; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000005773; https://scholar.google.es/citations?hl=es&user=5QpJzi4AAAAJ; https://orcid.org/0000-0002-7343-6679
This improvement project was developed at Bavaria’s Tocancipá Plant with the aim of enhancing operational safety in the forklift fleet. Based on telemetric data collected through the Fleet Management System (FMS), high levels of critical events were identified, largely linked to operational rush and recurring unsafe behaviors. In response, a comprehensive Improvement Plan was designed and implemented, integrating individualized coaching, safety culture training, operational adjustments in critical areas, and a structured follow-up system supported by performance indicators. The results show a significant reduction in alerts from July to November, demonstrating the effectiveness of the intervention and a positive behavioral shift among operators. Additionally, the project strengthened the safety culture, improved internal logistics efficiency, and established sustainable practices aligned with AB InBev’s global standards. This project represents an applicable, measurable, and scalable model for other areas and plants within the organization
Plan de mejora proyección social y extensión universitaria
(Universidad Santo Tomás, 2026-05-20) Hernández Peña, Karen Natalia; Leyton Ariza, Camila del Pilar; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001857797; https://scholar.google.com/citations?user=Vm1Osv4AAAAJ&hl=es; https://orcid.org/0000-0003-3963-6033
During my professional internship at the Santo Tomás University, Villavicencio Campus, I had the opportunity to actively participate in the area of Community Outreach and University Extension; an academic field focused on connecting the university, government, businesses, and communities to promote sociocultural transformation, as well as coexistence, justice, and peace through the exchange of knowledge. This study fully describes the actions and tasks carried out in this context during my professional internship, highlighting the contributions made in accordance with the institution's objectives. This experience fostered the improvement of community and social processes and allowed me to consolidate the development of professional skills and a commitment to the social responsibility promoted by the Santo Tomás University.
Efectos para el sector arrocero de Colombia en el marco de la vigencia del TLC con Estados Unidos
(Universidad Santo Tomás, 2026-08-06) Dueñas Mora, Kamila Julianna; Gómez Parada, Edgar Javier; Universidad Santo Tomás
Problem, This research analyzes how the Free Trade Agreement signed between Colombia and the United States has affected the Colombian rice sector during the period 2012–2024, in order to understand the way this agreement has influenced its performance and competitiveness. Objective: To evaluate the effects on Colombia's rice sector within the framework of the FTA with the United States through the behavior of rice production, as well as that of imports and exports related to this product, taking into account the management of tariff quotas. Method: For the development of the study, statistical data from official sources were used, and an analysis of their evolution over time was carried out together with a review of theoretical information related to the topic. Results The results show that rice production has presented several variations, moving from an initial decline to a recovery and later to a stage of greater stability. On the other hand, imports have remained higher than exports throughout the entire period analyzed, generating a constant deficit. Discussions: in several years imports exceeded the limits established in the tariff-rate quotas, reflecting a high dependence on foreign rice. In general, the sector faces higher levels of competition, which represents an important challenge for its sustainability and growth within the context of international trade.
Transformación Digital de Procesos Financieros Mediante Power Query, Power Pivot y Power BI en Almacenes Corona S.A.S.
(Universidad Santo Tomás, 2026-06-27) Sanchez Piscal, Sergio Alejandro; Pulido Pedraza, Jhon Edison; Castillo Castellanos, Diego Fernando; Universidad Santo Tomas
During the professional internship in the Financial Planning Department at Almacenes Corona S.A.S., it was identified that the financial information consolidation and analysis processes were predominantly performed manually. This approach resulted in operational inefficiencies, increased the likelihood of human error, and limited the organization's ability to conduct comprehensive financial analyses. In response to these challenges, the primary reporting processes were automated through the implementation of Power Query and Power Pivot in Microsoft Excel. This initiative significantly reduced data consolidation time, enhanced the accuracy and reliability of financial information, and established a structured historical database that had not previously been available. Building upon these improvements, a corporate expense monitoring dashboard was designed and developed using Power BI. The dashboard enables each business area to monitor its expenditures against the allocated budget in real time through automated variance indicators, thereby supporting more effective financial control, decision-making, and budget management.
El Tratado De Paz Con el M-19 (1990) Como Factor De Transición Política y Su Incidencia En la Proyección Internacional De Colombia
(Universidad Santo Tomás, 2026-07-08) Castañeda Torres, Jose Santiago; Leguizamón García, Angeline Tatiana; Gaitán Mendez, Jorge Eliecer; Universidad Santo Tomás
This research analyzes the impact of the 1990 peace agreement between the M-19 and the Colombian state on the transition to institutional political participation and on shaping Colombia's international image. Through a historical and theoretical analysis—based on Galtung's postulates on positive/negative peace, Fisher and Ury's theory of interest-based negotiation, and Zartman's theory of conflict maturity—it examines how the group's demobilization and its participation in the 1991 National Constituent Assembly transformed the legitimacy of the Colombian state and its projection on the global stage.
App de gestión de contactos con clientes en powerapps area de comercialización Msd.
(Universidad Santo Tomás, 2026-07-19) Arias Arias, Valeria; Bastidas Mahecha, Fabio Alejandro; Universidad Santo Tomás
This professional internship report analyzes the development and implementation of a technological solution at MSD Colombia S.A.S., a multinational pharmaceutical company operating in more than 140 countries, aimed at optimizing commercial management and customer relationship tracking. The project involved the design and deployment of an application developed in Microsoft PowerApps for use by Key Account Managers (KAMs), with the objective of centralizing contact information, recording commercial visits, and monitoring commitments established with clients.The solution was built through the integration of various tools within the Microsoft ecosystem, including a Customer Master File in Excel with automated updates through Power Query, SharePoint lists for structured data storage, and a Power BI dashboard that enables real-time visualization of key management indicators. The implementation of this tool addressed the need to enhance the traceability of commercial interactions, reduce information fragmentation, and create reliable documentation to support auditing and internal control processes.In addition, the report evaluates the impact of the solution through a SWOT analysis, identifying strengths related to automation, information availability, and improved decision-making, as well as opportunities for growth and expansion into other business units or regional affiliates. Finally, the report presents improvement proposals aimed at increasing user adoption, functionality, and the overall scope of the tool, highlighting its contribution to strengthening commercial processes and its alignment with the principles of efficiency, digital transformation, and strategic management studied within the field of International Business.
Internacionalización de las industrias creativas: análisis comparativo como base para la cooperación bilateral entre Colombia y Brasil.
(Universidad Santo Tomás, 2026-07-08) Restrepo Piedrahita, Franklin Eduardo; Ochoa Hernández, Yesid Alberto; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000114562; https://orcid.org/0000-0002-0323-3040
The creative industries sector has consolidated as a strategic axis for Latin America, not only due to its capacity to generate employment and innovation, but also for its potential to strengthen integration among countries in the region. This study performs a comparative analysis of the development and internationalization strategies of creative industries in Colombia and Brazil, examining their public policies, institutional capacities, financing mechanisms, and business dynamics that influence their external competitiveness. Based on an extensive literature review supported by the comparative analysis of secondary statistical and regulatory sources, structural patterns are identified to explain the differences in the development of both creative environments, as well as emerging opportunities to position them in international markets. The results display significant progress in both countries, but also persistent difficulties related to informality, technological gaps, low availability of venture capital, and a lack of sustained internationalization strategies. It is concluded that the asymmetries of both ecosystems configure a paradox of underutilized productive complementarity. Based on this diagnosis, it is proposed as an alternative that strategic bilateral articulation, through the leverage of Cross-Border Supply (Mode 1 of the WTO) and the strategic design of shared ownership mechanisms, could contribute to mitigating the adverse impact derived from the lack of a Double Taxation Agreement (DTA), opening the possibility for a joint internationalization, reduction of transaction costs, and the generation of competitive advantages in the global trade of creative services.
Hub digital de gestión del conocimiento para la optimización de procesos de marketing en el clúster CCA de Philip Morris International
(Universidad Santo Tomás, 2026-07-11) Jiménez Suárez, Juan José; Pulido Pedraza, John Edison; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000107979
The report documents the professional internship process carried out in the Brand and Content Marketing department for cigarettes at Philip Morris International (PMI) in Bogotá, Colombia, between January and June 2026. During the initial diagnosis, three structural operational inefficiencies were identified: the lack of a centralized repository to manage visual and brand assets; a dependency on a validation chain for regulatory compliance of campaigns in each country of the cluster; and the lack of real-time access to market data for strategic decision-making. These gaps were not a result of a lack of talent or resources, but rather the disjointed use of digital tools already available within the organization. In response to this diagnosis, the Intelligent SharePoint Hub was designed and partially implemented. This internal platform, built on Microsoft SharePoint, was structured into three modules: the Global Brand Repository, the CCA Cluster Legal and egulatory Hub, and the Operational and Analytical Support section. At the conclusion of the internship, the repository was partially implemented and operational; the legal hub was developed as a prototype and pending institutional validation by the Legal department; and the Power BI analysis dashboards were in a future proposal phase. It is concluded that the strategic centralization of information, supported by existing tools, can significantly transform the operational efficiency of a marketing department within a highly regulated environment.
Modelo de estandarización del control de KPI’s del área de carga seca, pharma
(Universidad Santo Tomás, 2026-07-09) Ubaque Gaviria, Jhon Alexander; Benavides Osorio, Ingrith Dayana; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001668608; https://orcid.org/0000-0002-9955-6396
This report describes the experience gained during the professional internship at DSV Air & Sea Bogotá, within the Ocean Import Freight Forwarding department (dry cargo). Throughout this process, an opportunity for improvement was identified in the monitoring of operational Key Performance Indicators (KPIs), with the objective of strengthening daily operational control and improving the team's performance in a timely manner. Based on this finding, it became evident that other DSV branches were achieving higher levels of KPI compliance, leading to the conclusion that there was significant potential to improve KPI management within the Bogotá branch. This situation represented an opportunity to positively impact the team's performance, the branch's overall results, and employees' income, as their monthly bonus is directly linked to KPI achievement.Based on this assessment, an improvement plan was designed and implemented, focusing on the development of a daily operational performance management model supported by a KPI monitoring dashboard. This tool enabled real-time visualization of KPI performance, early identification of deviations, and the implementation of corrective actions before the end of each month. The model included daily follow-up sessions (gerenciamiento), during which the team reviews its performance, analyzes improvement opportunities, and defines short-term action plans. As a result, a sustained improvement in KPI achievement was observed compared to previous periods, along with greater team ownership regarding the importance of KPIs in both individual performance and overall business results. The implementation of this daily monitoring system strengthened operational control, improved decision-making, and fostered a culture of accountability and continuous improvement within the department.
Prácticas Laborales en Coordinadora Mercantil S.A.
(Universidad Santo Tomás, 2026-07-11) Rojas Bohorquez, Karol Valentina; Carranza Méndez, Sebastian; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001836020; https://orcid.org/0009-0007-5637-561X
The text focused on the study and detailed analysis of the responsibilities of the staff analyst assistant at the company Coordinadora Mercantil S.A, with the purpose of identifying opportunities for improvement in their performance. As a result, a Google Sheets was designed and implemented aimed at increasing the effectiveness of the assigned tasks and optimizing internal processes. The role of the staff analyst assistant includes a variety of tasks linked to the management of information related to the services offered to employees. These responsibilities include the administration of the “Contiempo” marking system to calculate additional payments (overtime, night surcharges, holidays), the management of withdrawal processes, issuance of certifications, management of clearances and distribution of endowments. Among the proposed solutions, the organization of cards using tools such as Google sheets stands out. This strategy responds to the deficiencies detected during the diagnosis, such as poor organization, work overload, delays in the execution of tasks and long response times to the internal client.
Nearshoring y eficiencia logística en la frontera norte de México: Análisis de la industria manufacturera en Sonora
(Universidad Santo Tomás, 2026-05-22) Garcia Mora, Nicol Estefany; Lozano Forero, Arlin Dayana; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001657299; https://scholar.google.com/citations?hl=es&user=e9qp60MAAAAJ&view_op=list_works&gmla=AETOMgH_Nl7ItmIdH61tD0qAT3Klv_8DWlqqh57t6NvCrkESWluvTm4XDmTfrQdtLm0OECRqOn1Kcw3rFgo0NVg6_O4klfI8Kwft0P8C; https://orcid.org/0000-0001-6085-3660
Title: Nearshoring and logistical efficiency in Mexico’s northern border: An analysis of the manufacturing industry in Sonora. Abstract: Introduction: Globalization has driven the reconfiguration of global value chains to reduce costs and respond to logistical disruptions recorded in recent years. In this scenario, nearshoring is consolidated as a key strategy to reduce vulnerabilities by relocating production in proximity to major consumer markets. This study explores the relationship between nearshoring and logistical efficiency in the manufacturing industry of the state of Sonora, Mexico, highlighting its strategic relevance to the United States market. Methodology: The research was developed under a qualitative approach, with an exploratory and descriptive scope. Data collection was carried out through direct observation and the recording of field notes during an academic visit to multinational companies located in Ciudad Obregon, such as Constellation Brands, Yazaki, Radiall, and HFI. Results: A highly specialized and technological industrial infrastructure was recognized, capable of seamlessly integrating companies into international production networks. The findings emphasize that logistics constitutes the core axis of operations, enabling an efficient flow of goods to the United States and significantly shortening delivery times. Conclusions: It is concluded that geographical proximity to the United States represents a key competitive advantage, as it improves the coordination and synchronization of supply chains. Industrial development in Northern Mexico, driven by foreign investment and the adoption of the nearshoring model, positions the region as a strategic hub within the North American productive ecosystem.
Plan De Mejoramiento Empresarial SLB - Colombia
(Universidad Santo Tomás, 2026-07-01) Marin Arguello, Amalia Jimena; Gutiérrez Díaz, Diana Lorena; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000172932; https://scholar.google.com/citations?hl=es&authuser=1&user=WZQuGA0AAAAJ; https://orcid.org/0000-0002-1165-745X
This report presents an improvement plan to optimize peripheral management in SLB Colombia's HUBs. The original process was handled manually and without any traceability, which caused frequent delays, rework, and poorly managed inventory. During the diagnostic phase, specific problems were identified: records that didn't match reality, no clear workflow, dependence on each person's individual knowledge, and supplier difficulties due to outdated information. Based on that diagnosis, a solution was built using tools already available within the company: Power Apps, SharePoint, and Power Automate. The goal was to centralize information and automate the most repetitive tasks. To achieve this, historical data was cleaned up, SharePoint lists were created per HUB, automated flows were programmed, the request form was redesigned, a physical inventory review was conducted, and a QRG was developed as a reference guide for whoever manages the process going forward. Results showed a clear improvement in efficiency, fewer errors, greater asset reuse, and more consistent management across HUBs. Both users and inventory administrators noticed a more organized and straightforward process. Overall, the project successfully transformed a fragmented operation into a functional and sustainable digital system.
Informe De Prácticas Empresariales: Gobernación Del Meta, Secretaria De Competitividad y Desarollo Económico
(Universidad Santo Tomás, 2026-07-01) Torres Rocha, Sara Sofia; Lozano Forero, Arlin Dayana; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001657299; https://scholar.google.com/citations?hl=es&user=e9qp60MAAAAJ&view_op=list_works&gmla=AETOMgH_Nl7ItmIdH61tD0qAT3Klv_8DWlqqh57t6NvCrkESWluvTm4XDmTfrQdtLm0OECRqOn1Kcw3rFgo0NVg6_O4klfI8Kwft0P8C; https://orcid.org/0000-0001-6085-3660
This report provides a comprehensive overview of the strategic analysis carried out by the Secretariat for Competitiveness and Economic Development of the Meta Provincial Government during the internships. The study focused on reviewing processes related to international cooperation and their direct relationship with international business, understanding the importance of strengthening regional economic development. Through tools such as PESTEL analysis and the SWOT matrix, the political, economic, social, technological, ecological, and legal factors that influence the secretariat's management were identified, determining its capacity to coordinate with strategic initiatives. The analysis allowed for the recognition of important opportunities to attract cooperation projects, but also external threats that could hinder the execution of actions. Internal strengths related to the structure and functions of the entity were identified, along with weaknesses that require attention to improve planning, efficiency, and coordination with public and private actors. The results obtained not only facilitate understanding of the institutional environment, but also guide the formulation of recommendations aimed at strengthening Meta's regional competitiveness. Among these, the need to consolidate guidelines for cooperation management, optimize internal processes, and promote strategic alliances that contribute to sustainable economic growth stand out. This analysis constitutes a key input for projecting the secretariat as a coordinating actor in territorial development.
Practicas Empresariales: Meta Fish & Food Company S.A (Planta de Proceso Avicola)
(Universidad Santo Tomás, 2026-06-30) Cifuentes Acosta, Heimy Alejandra; Gutiérrez Díaz, Diana Lorena; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000172932; https://scholar.google.com/citations?hl=es&authuser=1&user=WZQuGA0AAAAJ; https://orcid.org/0000-0002-1165-745X
This internship report focuses on Meta Fish & Food Company S.A., specifically its poultry processing plant in Villavicencio, Meta, Colombia. The primary objective of the internship was to evaluate the evolution of the administrative and operational processes at the poultry processing plant, as well as its document management and traceability systems, identifying areas with potential for improvement that would strengthen the organization while ensuring regulatory compliance. During the internship, one of the main problems identified was the excessive reliance on handwritten documents, which caused delays in consolidating information and led to operational errors. This directly affected document accuracy and created risks during audits, such as those conducted by INVIMA. The methodology employed was descriptive and analytical, based on direct observation of processes, systematic recording of activities, document review, and active participation in the plant’s administrative and operational tasks. Based on the diagnosis, a gradual implementation of document digitalization was proposed as a process improvement strategy aimed at optimizing the management of sanitary, operational, and administrative records. Business practices within Meta Fish & Food Company S.A. highlighted the importance of incorporating technological tools into document management, a strategy that strengthens the company's competitiveness, sustainability, and projection in the department's agro-industrial sector. Based on an analysis carried out within the company and focused on document management, an improvement plan was designed to implement a digital document management system that unifies the records of the entire process in a single document, thus facilitating the search, filtering, and traceability of information.
Informe de Opción de Grado, Práctica Empresarial Nacional en la Dirección de Impuestos y Aduanas Nacionales (DIAN)
(Universidad Santo Tomás, 2026-06-30) Pertuz Santamaria, Karol Sofia; Lozano Forero, Arlin Dayana; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001657299; https://scholar.google.com/citations?hl=es&user=e9qp60MAAAAJ&view_op=list_works&gmla=AETOMgH_Nl7ItmIdH61tD0qAT3Klv_8DWlqqh57t6NvCrkESWluvTm4XDmTfrQdtLm0OECRqOn1Kcw3rFgo0NVg6_O4klfI8Kwft0P8C; https://orcid.org/0000-0001-6085-3660
This report is the result of a business internship at the Colombian National Tax and Customs Directorate (DIAN), specifically within the Internal Working Group for Collection Management. During the internship, I supported processes related to the regularization of financial obligations, the generation of payment receipts, the filing of judicial deposit certificates, and other related functions. While the activities performed are briefly described, the report's main focus is on diagnosing a problem and proposing an improvement plan. During the internship, it became evident that, although the MUISCA virtual platform was created to facilitate tax procedures efficiently and without requiring in-person assistance, many taxpayers face difficulties using it due to a lack of explanatory visual resources and a lack of awareness of the services it offers. This situation has generated a high demand for in-person service, overloading the physical offices and affecting the efficiency of the service provided by the agency. This leads to the development of a strategy to strengthen user access to and autonomy within the platform, through tools that facilitate understanding of the tax system and its processes. This initiative aims to optimize the taxpayer experience, reduce the operational burden, and support the digital transformation of the DIAN (National Tax and Customs Directorate), in line with its institutional modernization objectives.
Oportunidades de Colombia en el sector automotriz de Brasil: impulso a la innovación, sostenibilidad y expansión internacional
(Universidad Santo Tomás, 2026-07-26) Carreño Rojas, William Andres; Gutierrez Espalza, Alejandra Maria; Universidad Santo Tomas
This essay examines how the transformation of Brazil’s automotive sector—driven by technological innovation, sustainability policies, and the MOVER Program—creates strategic pportunities for Colombia. It analyzes the effects of the termination of the Complementary Economic Agreement 72, recent tariff adjustments, the development of electric mobility infrastructure in both countries, and bilateral trade dynamics to determine how these factors may support or restrict Colombia’s industrial modernization. Using a documentary review, comparative analysis, and insights gathered during an international academic mission, the study identifies the main challenges and potential pathways for Colombia to adopt emerging standards, strengthen its automotive industry, attract foreign investment, and integrate into regional value chains. The findings indicate that despite structural constraints and regulatory challenges, Brazil’s progress in clean technologies presents a concrete opportunity for Colombia to build a more competitive, sustainable, and globally aligned automotive sector.
Informe de prácticas profesionales en la Registraduría Nacional del Estado Civil.
(Universidad Santo Tomás, 2026-05-20) María Gabriela, Barrera González; Carranza Méndez, Sebastian; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001836020; https://orcid.org/0009-0007-5637-561X
This report presents the business internship process carried out at the National Registry of the Colombian State, specifically within the Planning macro-process. This area plays a fundamental role in institutional management, as it is responsible for the control and consolidation of documentation for macro-process reports, in order to guarantee the fulfillment of institutional objectives. During the internship, I strengthened various skills acquired during my International Business studies; soft skills, such as responsibility, punctuality, and teamwork; and hard skills, such as document management and the use of tools like Excel and OneDrive, thus enabling me to support the entity's administrative processes. In this context, I managed the handling of PQRSD (Petitions, Complaints, Claims, Suggestions, and Reports) at the departmental level in Villavicencio, Meta, through the institutional platform Titán. I prepared the bimonthly self-evaluation report for the Macroprocess, conducted weekly monitoring of PQRSD and management agreements at the departmental level, and provided support in the electoral process. The methodology used was a mixed approach, incorporating both qualitative and quantitative data to ensure compliance with the processes of the planning and strategic direction area. As a result, 100% of PQRSD were addressed within the established timeframes, the monthly monitoring reports for Meta were developed, the semiannual training schedule was met, the bimonthly self-evaluation report for the macroprocess was prepared with a score of 5, and I participated in the development of the electoral process.
Informe de práctica empresarial en fábrica de dulces
(Universidad Santo Tomás, 2026-05-20) Triana Saza, Maria jose; Silva Manrique, Martha Ximena; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001409955; https://scholar.google.com/citations?user=TJLaQwYAAAAJ&hl=es; https://orcid.org/0000-0001-8594-3339
This work presents a comprehensive analysis of business practices at the Filpa SAS candy factory, focusing on the implementation of a strategic improvement plan to strengthen its market presence and competitiveness. Based on a detailed diagnosis, supported by SWOT and PESTEL analyses, critical areas such as quality management, technological advancement, staff training, and business expansion were identified. These areas were addressed through proposals aimed at optimizing processes, including modernizing technology and expanding distribution channels. The action-research methodology allowed for participatory intervention, promoting internal collaboration and facilitating continuous adjustments to ensure the plan's effectiveness. The quantitative results demonstrate concrete progress: the implementation of a quality indicator system led to a 20% reduction in complaints, technological advancements in production resulted in a 15% increase in efficiency, and 80% of the workforce received certification training. Furthermore, the development of digital marketing campaigns boosted business expansion, evidenced by a 25% increase in sales through digital channels. Rigorous monitoring through indicators facilitated continuous adjustments and strengthened an organizational culture of continuous improvement adapted to the dynamic confectionery sector. However, limitations are acknowledged, including resistance to change, resource constraints, and the need for sustained monitoring to ensure the sustainability of improvements. The plan establishes a solid foundation for growth, geared towards excellence and innovation, consolidating Filipa SAS's long-term competitive positioning.

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