Pregrado Negocios Internacionales

URI permanente para esta colecciónhttp://hdl.handle.net/11634/216

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Informe final de opción de grado práctica empresarial pelecanus s.a.s
(Universidad Santo Tomás, 2026-06-23) Jaimes Martinez, Esteban; Ramirez Castellanos, Diego; Universidad Santo Tomas
Problem: PELECANUS S.A.S. needed to strengthen its digital communication, organize tourism content by international segments and measure the impact of SEO, websites and newsletter actions. Objective: to determine an integrated digital marketing strategy based on market segmentation, web content, email marketing and support for international positioning. Method: the internship followed an applied approach supported by document review, execution of digital tasks, tool analysis and interpretation of Google Search Console and Zoho Campaigns indicators. Results: web content, SEO adjustments, newsletters, technical website support, competitor review, dissemination opportunities and performance reports were developed. The evidence included clicks, impressions, open rates and click rates. Conclusion: the internship contributed to the company digital visibility and strengthened professional skills linked to international business, tourism marketing, multilingual communication and digital data analysis.
Informe final de opción de Grado Práctica empresarial en Invest in Santander
(Universidad Santo Tomás, 2026-06-23) Peñaranda Grimaldo, Jose Eduardo; Morán Cuan, Henry Giovanny; Universidad Santo Tomás
This professional internship was carried out at Invest in Santander, an entity affiliated with the Bucaramanga Chamber of Commerce, with the purpose of supporting foreign direct investment (FDI) attraction processes and strengthening regional economic development. The objective of this report was to describe and analyze the activities performed during the internship through participation in market intelligence processes, database management, and the identification of potential investors. The internship was conducted virtually between May and November 2021. Activities included the preparation and updating of sector profiles, analysis of economic information from organizations such as ProColombia and the Santander Free Trade Zone, the use of digital tools such as LinkedIn Sales Navigator, and the development of support documents for investors, including the “Doing Business in Colombia” guide. The results allowed the application of knowledge acquired in the International Business program within a real organizational environment, strengthening competencies related to investment promotion, sector analysis, territorial competitiveness, and internationalization processes. Participation in meetings, committees, and investment project monitoring activities also contributed to a comprehensive understanding of the role of investment promotion agencies in regional economic development. It is concluded that the internship strengthened analytical, research, and communication skills, highlighting the importance of strategic information and digital tools in foreign direct investment attraction and regional competitiveness processes.
Logística y comercio electrónico como motores de competitividad en Brasil y Colombia
(Universidad Santo Tomás, 2026-06-22) Hernández Becerra, Dayanna Carolina; Ramírez Castellanos, Diego; Universidad Santo Tomás
This paper analyzes logistics and e-commerce as drivers of competitiveness in Brazil and Colombia, with an emphasis on last-mile logistics and digital platforms as areas where this relationship is most clearly evident. Throughout the analysis, we examine how the growth of ecommerce in the region has been accompanied by digitization processes, the expansion of technology platforms, and new digital payment systems; however, it is also evident that logistics performance remains one of the main challenges in ensuring efficient deliveries and a satisfactory consumer experience. Similarly, the analysis examines certain limitations related to operating costs, transportation infrastructure, and urban congestion—factors that particularly affect Latin American countries. It also analyzes the incorporation of technologies such as artificial intelligence, fintech, and smart logistics systems within supply chains, highlighting their impact on process optimization and the operational efficiency of e-commerce. Furthermore, it is recognized that digital competitiveness also depends on broader structural factors, including human capital development, investment in innovation, and regulatory frameworks—areas in which both Brazil and Colombia face significant challenges. Finally, the study concludes that, although the competitiveness of e-commerce depends on multiple factors, last-mile logistics is a strategic component for strengthening the sector’s performance and competitiveness in the region.
Evaluación de las oportunidades de exportación de chatarra colombiana (metales ferrosos y no ferrosos)
(Universidad Santo Tomás, 2026-06-20) Orozco Celis, Derly Alejandra; Corrales Mantilla, Luisa Tatiana; Gómez Parada, Edgar Javier; Universidad Santo Tomás
Problem: In the context of the global circular economy, the recovery and subsequent export of these recyclable materials is presented as alternative; however, the metallurgical recovery sector in Colombia faces deep structural challenges, such as high levels of informality in the first links of the value chain, a marked absence of technical standardization in material classification, and a generalized lack of knowledge of the rigorous environmental and industrial regulations required by developed countries, which drastically restricts the competitiveness of national exports in the global market. Objective: To evaluate the export opportunities for Colombian recyclable scrap materials (ferrous and non-ferrous metals). Method: The research is descriptive with a qualitative approach and is methodologically developed through a documentary study based on the analysis of secondary information sources, using commercial intelligence tools such as the international statistical database TradeMap to evaluate trade flows, as well as an in-depth review of the current national regulatory framework, paying special attention to the quantitative restrictions of Decree 1182 of 2025 and the procedural requirements demanded by the Single Window for Foreign Trade —VUCE— for obtaining export licenses. Results: It was determined that copper and aluminum are consolidated as the growth drivers of the sector, with exports to China exceeding 387 million dollars in 2024 due to their critical role in the manufacture of clean technologies, while iron and steel scrap, mainly directed to Turkey, faces administrative restrictions through export quotas designed to guarantee the supply security of the Colombian steel industry. Discussion: It is concluded that the successful and sustainable insertion of Colombia into global recycling value chains does not depend on tariff reductions, but on the urgent professionalization and technical upgrading of the Classification and Storage Stations —ECA— in the national territory, which is essential to achieve the rigorous technical purity standards and international environmental certifications required by Asian and European buyers, thus ensuring that Colombia moves from exporting raw waste to providing high-value secondary raw materials within the framework of global industrial decarbonization.
Informe final de prácticas empresariales del Centro de Consultoría Empresarial de la Universidad Santo Tomás de Bucaramanga
(Universidad Santo Tomás, 2026-06-10) Arenas Pedraza, Jessika Sthefany; Barrios Mendoza, Carolina; Universidad Santo Tomás
Throughout this report, the Santo Tomas University Consulting Center is introduced as a strategic service unit focused on strengthening the economy and competitiveness of Santander's productive sectors through its agreement with ProColombia. It then specifies the duties performed in the position held within the unit during the professional internship period, including support and assistance with consulting services for assigned companies, completion of minutes for each consulting session, and assistance with gathering information from assigned companies, among others. During the exercise of these activities, an opportunity for improvement was identified in the adaptation of CCE interns or new trainees, which led to the proposal to implement a manual induction format for interns or trainees. This will reduce their adaptation time, ensuring quality and consistency in the service provided to entrepreneurs. Finally, conclusions and recommendations are addressed that aim to align operational actions with the goals established within the CCE
Hubs logísticos de Brasil y su impacto en el comercio con Colombia
(Universidad Santo Tomás, 0010-06-26) Osma Durán, Aily Torcoroma; Zambrano Valdiviesco, Oscar Javier; Universidad Santo Tomas
This study analyzes the impact of Brazil's logistics hubs on the competitiveness of international trade with Colombia, focusing on the role of multimodal integration within logistics systems. The main objective was to determine whether the level of coordination among different transport modes influences logistics efficiency and international trade performance in both countries. The research was developed through a comparative analysis of the logistics structures of Brazil and Colombia, considering factors such as infrastructure, multimodal connectivity, logistics costs, and foreign trade performance. The study was supported by observations made during the International Seminar held in Rio de Janeiro, including a technical visit to the Port of Rio de Janeiro, complemented by a review of academic and institutional sources such as the World Bank, ECLAC, and ANTAQ. A descriptive and comparative methodology was employed, based on documentary analysis, direct observation, and the comparison of logistics indicators. Variables related to multimodal integration, operational efficiency, and international competitiveness were evaluated. The findings show that Brazil has developed a highly integrated network of logistics hubs, combining road, rail, and water transport systems, which contributes to lower logistics costs and more efficient cargo flows. In contrast, Colombia remains highly dependent on road transport and presents limited integration among logistics nodes, resulting in higher operating costs and reduced competitiveness. The discussion highlights that factors such as cargo volume and geographical conditions alone do not fully explain the observed differences. It is concluded that multimodal integration is a key determinant of logistics and trade competitiveness, positioning Brazil as a regional benchmark and emphasizing the need to strengthen logistics infrastructure, digitalization, and system integration in Colombia.
Plan de mejora par al optimización en el proceso de registro y seguimiento de candidaturas multilaterales de Colombia
(Universidad Santo Tomás, 2026-06-05) Muñoz Bustamante, Laura Catalina; Piraquive Puerto, Fabio Andrés; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002172103; https://scholar.google.com/citations?user=_Od0OQoAAAAJ
The objective of this study is to optimize the process of recording and tracking multilateral submissions managed by the Internal Working Group on Institutional Affairs with Multilateral Organizations. It was found that the recording of verbal notes presented issues with traceability, duplicate files, and significant delays in accessing information, which hindered the timely preparation of diplomatic materials and strategic decision-making. To address this, a methodology was developed that included an assessment of the existing system, designing a standardized format, complemented by an operational manual that unifies classification and archiving criteria. Its implementation resulted in a 50 percent reduction in document search time and a significant improvement in archive organization, facilitating the retrieval of background information, the creation of briefing notes, and the monitoring of multilateral commitments. It is concluded that standardizing the process strengthens administrative efficiency and contributes to Colombia’s strategic positioning in multilateral dialogue and negotiation settings.
Business practice report carried out at Sergeng Ltda.: Strengthening commercial communication and customer loyalty through the implementation of a CRM system.
(Universidad Santo Tomás, 2026-06-07) Solano Durán, Ivonne Natalia; Ramírez Castellanos, Diego; Universidad Santo Tomas
Sergeng Ltda., a Colombian company in the cleaning, security, and maintenance services sector, managed its business relationships using manual and disparate tools that led to scattered information, slow response times, and poor traceability in customer interactions, therefore, the objective was to implement a Customer Relationship Management (CRM) system, specifically the Zoho CRM platform, as a strategic tool to systematize business processes, centralize customer information, and improve the company's customer loyalty mechanisms, the methodology comprised four phases: an initial assessment of existing business processes through interviews and direct observation, a comparative evaluation of available CRM platforms, the configuration and customization of the selected system, and a pilot implementation with a representative sample of the customer portfolio. As a result, preliminary indicators from the pilot showed a number of improvements in the average response time to customer inquiries, in data centralization, and in the sales team's adoption rate of the platform, experience shows that the adoption of digital tools in SMEs requires both technical implementation and appropriate management of organizational change and user training, aspects that determine the sustainability of the CRM's impact over time.
Efectos del sector maíz de Colombia frente al Tratado de Libre Comercio con Estados Unidos (2012-2024)
(Universidad Santo Tomás, 2026-06-05) Niño Rueda, Nazly Yisel; Gómez Parada, Edgar Javier; Universidad Santo Tómas
The objective of this study was to analyze the Free Trade Agreements (FTAs) between Colombia and the United States as they pertain to the Colombian corn sector during the 2012–2024 period. To carry it out, specific objectives were set to identify the dynamics of domestic production, determine the behavior of exports and imports, establish the evolution of tariff quotas, and analyze the relationship between domestic production and imports from the United States. The research was conducted using a quantitative, descriptive, and analytical approach, with a non-experimental design and a correlational scope. Statistical data from official sources such as Agronet, TradeMap, DIAN, and the Ministry of Commerce, Industry, and Tourism were utilized. The results show that domestic corn production exhibited fluctuating trends, with advances in mechanization but without a sustained growth trend. At the same time, imports registered a significant increase, rising from 3.2 million tons in 2012 to 6.85 million in 2024, while exports remained at negligible levels. Furthermore, it was found that the United States has established itself as Colombia’s main supplier of corn, aided by the conditions set forth in the FTA and the phased elimination of tariffs. The discussion shows that the increase in imports has strengthened the country’s external dependence and created greater challenges for the competitiveness of domestic producers. In conclusion, NAFTA facilitated access to imported corn and benefited sectors that rely on this input; however, it also widened the trade deficit and highlighted the need to strengthen policies on productivity, modernization, and sustainability to improve the competitiveness of the Colombian corn sector.
Ensayo reflexión – periplo internacional
(Universidad Santo Tomás, 2026-05-02) Ramírez Jaimes, Sharith Dayanna; Diaz Villarraga, John Milton; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000004314; https://orcid.org/0000-0002-1012-7932
The academic trip to Panama and my participation in the Latin American Congress on Logistics and Technological Evolution represented a unique opportunity to understand, through direct experience, how technology is transforming regional logistics. Beyond the concepts learned in the classroom, personally observing the Panama Canal, port operations, and logistics centers allowed me to identify real tensions between technological modernization and the job stability of thousands of workers. The acceleration of technological development in Panama’s logistics sector represents one of the most transformative contemporary phenomena in the Latin American economy (OECD, 2020). Panama, recognized for its strategic location and infrastructure connected to global trade, has progressively incorporated automated systems and Logistics 4.0 technologies, as highlighted in recent reports by ECLAC and UNCTAD (Katz, 2015; UNCTAD, 2021). While these transformations enhance competitiveness, they also generate significant social impacts, a notion consistent with the arguments of Autor, Mindell, and Reynolds (2020) regarding the labor implications of automation. During the congress, I had the opportunity to attend discussions in which experts celebrated advances toward Logistics 4.0, while others expressed concern about training gaps, the risks of technological unemployment, and the loss of traditional occupations. This combination of observation, analysis, and personal experience inspired a deeper reflection: digitalization is not neutral. Its technical benefits can ultimately generate social inequalities if principles of inclusion and continuous education are not incorporated. From this perspective, this essay examines how Panama’s technological acceleration is widening the digital divide and proposes reflections aimed at fostering a transition that is not only technologically advanced but also socially responsible and human-centered.
Informe de práctica empresarial realizado en la empresa Minerva Foods
(Universidad Santo Tomás, 2026-06-02) Bustamante Arenas, María Juliana; Canónigo Galvis, Alfonso; Universidad Santo Tomás
The internship took place at Minerva Foods, a company dedicated to the production, marketing, and export of meat. The company operates in several countries, and the internship was conducted in person in the city of Bucaramanga. The assigned position was Customer Service Intern in the Quality Department, and the primary responsibilities focused on the traceability of international orders, PQRS management, audit support, and technical translation. A current issue with weighing at the Bucaramanga Industrial Unit was identified, involving discrepancies in billing and an increase in complaints (PQRS) received by the company due to weight shortages caused by product shrinkage. A dynamic weighing model and a standardization matrix for technical shrinkage were proposed to optimize international billing and improve communication with the customer. This led to the conduct of a diagnostic assessment, an analysis of historical PQRS data, and Value Stream Mapping (VSM) to achieve the integration of scales at the industrial unit. A shrinkage matrix was developed, taking into account variables such as time during transport, packaging, and product quantity, in order to estimate the weight after shrinkage. The goal is to achieve a result that, once implemented, will allow the company to transition from estimated data to actual data, thereby reducing failures in the logistics chain and strengthening customer confidence in the company through detailed reports on shipment traceability.
Informe final de opción de grado práctica empresarial realizada en Rodamientos Transmisiones Grandes Marcas S.A.S.
(Universidad Santo Tomás, 2026-05-29) Mejía Rueda, Emily Yuliana; Moran Cuan, Henry Giovanny; Universidad Santo Tomás
This project aims to propose an improvement plan for optimizing foreign trade processes in Rodamientos Transmisiones Grandes Marcas S.A.S., a company dedicated to the import and commercialization of industrial machinery parts in northeastern Colombia. During the professional internship, several issues were identified, including the lack of a structured foreign trade area, absence of control tools in import processes, operational dependence on a single role, and limited diversification of freight forwarders. These factors led to inefficiencies in logistics management, increased operational costs, and difficulties in decision-making. In response, an improvement plan is proposed, focusing on the creation of a foreign trade department, the design of a functions manual, the implementation of an import planning tool, the optimization of supplier and freight forwarder management, and the development of a cargo consolidation strategy aimed at reducing costs and improving operational efficiency. This project strengthens the company's organizational structure, enabling more efficient and competitive operations, while also contributing to the student's professional development through the practical application of International Business knowledge
Plan de mejora en la gestión logística de la bodega 1 fábrica de licores y alcoholes de antioquia – eice
(Universidad Santo Tomás, 2026-05-28) Duque Valderrama, Christian David; Cueto Fuentes, Eduardo Nicolás; Ganboa, Nestor; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000860930; https://scholar.google.com/citations?user=WnQLGoUAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-2125-6828
In this document I present the results of my university internships, which describe and analyze the improvement plan that I designed for the logistics management of Warehouse 1 at the Fábrica de Licores y Alcoholes de Antioquia (FLA-EICE E), developed during my internship stage in the Logistics Management. After carrying out an initial diagnosis, I was able to identify key deficiencies such as the absence of a warehouse management system (WMS), manual processes and lack of signage and order of raw materials; which leads to poor traceability in inventories, low efficiency and a high risk in occupational safety of operations. In response, my proposal focuses on the progressive implementation of a WMS integrated with SAP, complemented with physical adaptation actions for signage, demarcation, space optimization and strengthening of industrial safety to modernize the operation of warehouse 1 in the FLA-EICE E.
Informer de práctica empresarial realizado en la empresa Fenalco Santander
(Universidad Santo Tomás, 2026-05-27) Blanco Jaimes, Daniel Alberto; Zambrano Valdivieso, Oscar Javier; Universidad Santo Tomás
This document describes the work plan carried out at Fenalco Santander, a non-profit organization dedicated to strengthening the business and commercial sectors in the department. Throughout the internship, I actively participated in the planning, execution, and monitoring of projects focused on employability and economic development in the region, primarily within the framework of the "Employment Route for Santander" program, whose purpose was to contribute to reducing the unemployment rate in the municipalities of Bucaramanga, Barrancabermeja, and Socorro. The work focused on the implementation of digital transformation strategies, the automation of delayed processes with entrepreneurs, and the organization of job fairs and inter-institutional events in collaboration with SENA and the Santander government, also in conjunction with private entities. The results obtained showed an improvement in employability management, the strengthening of both private and public alliances, all with an increase in the efficiency of the union's internal processes. The internship allowed me to integrate knowledge acquired in the international business program with the business reality of the region, contributing technological and strategic solutions that helped the institution grow and the development ofsome regions of Santandersuch as Socorro, Barrancabermeja and Bucaramanga
Emprendimiento cigarreria Atlantis
(Universidad Santo Tomás, 2026-05-25) Oviedo Rojas, Dania Valentina; Ochoa Hernández, Yesid Alberto; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000114562; https://orcid.org/0000-0002-0323-3040
The Cigarrería Atlantis entrepreneurship project aims to improve the administrative, financial, and operational management of a small retail business located in Bogotá, which sells beverages, cigarettes, and snacks, and despite having over 20 years of experience and a loyal customer base, faces issues such as informal financial management, lack of inventory control, and absence of technological tools; therefore, the project proposes the implementation of digital systems to optimize the control of income, expenses, and inventory, enhance decision-making, and strengthen business sustainability, supported by a market analysis that shows high demand and strong competition, as well as marketing, customer service, and technological modernization strategies to differentiate the business, increase profitability, and build customer loyalty, demonstrating through financial projections (5% annual growth, 30% profit margin, positive NPV, and high IRR) that the business is viable and profitable, provided that internal organization, process digitalization, and adaptation to market dynamics are effectively achieved.
Informe de práctica realizada en la Alcaldía del Municipio de Envigado en el área de catastro
(Universidad Santo Tomás, 2026-05-26) Castro Buitrago, Luisa María; Cueto Fuentes, Eduardo Nicolás; Díaz Orozco, Sonia Patricia; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000860930; https://scholar.google.com/citations?user=WnQLGoUAAAAJ&hl=es&oi=ao; https://scholar.google.com/citations?user=twq1JcYAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-2125-6828; https://orcid.org/0000-0002-1877-3832
This report details my professional internship at the Envigado Mayor's Office, where I worked in the Cadastre Department as a Process Analyst Assistant. This office is dedicated to conducting topographic surveys, issuing cadastral certificates, and maintaining an up-to-date territorial database. The purpose of this internship is to integrate students' academic training with the application of their knowledge and the development of their skills in a business context. It combines study and work activities, creating an enriching experience whose fundamental objective is to help us understand the realities of the working world and become more competent.
Informe de practica empresarial en la empresa Fenalco Santander
(Universidad Santo Tomás, 2026-05-25) Ardila Parra, Nicol Valeria; Zambrano Valdivieso, Oscar Javier; Universidad Santo Tomas
The following report aims to describe the development of the business practice carried out at the National Federation of Merchants of Santander (FENALCO Santander), in the commercial area of business connections over a period of four months, as a degree option to obtain a professional degree in International Business from the University of Santo Tomas. One of the main contributions made was participation in the “Noche de los Mejores 2025” (Night of the Best 2025), the gala that rewards excellence in Santander, the creation and organization of the “SUMATE 2026” event in conjunction with the Pontifical Bolivarian University, PROCOLOMBIA, and the Bucaramanga Chamber of Commerce, as well as participation in business roundtables, among others. Additionally, opportunities for improvement in CRM management and call processes were provided, optimizing direct communication with affiliates. As a value-added proposal, the inclusion of a job placement program for interns was proposed. Finally, the internship contributed professionally and personally, allowing the knowledge acquired during university training to be applied.
Optimización operativa y control estratégico de nodos de transferencia: implementación de un plan de mejora para el seguimiento de transportistas Huawei technologies
(Universidad Santo Tomás, 2026-05-25) Prada Méndez, Juan Camilo; Ochoa Hernández, Yesid Alberto; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000114562; https://orcid.org/0000-0002-0323-3040
During his professional internship at Huawei Technologies Colombia, the intern assumed operational leadership of the national transfer network, comprehensively managing 4 X-Dock warehouses and 12 Subcon warehouses. His role focused on ensuring the smooth flow of the supply chain, from the receipt of imports to final on-site installation. Under his supervision, inventory accuracy was monitored through the Blue Army methodology (blind count KPIs), return audits to the central warehouse were led, and the final disposal of surplus materials was coordinated through specialized recycling processes. A critical pillar of the management process was the administration of operational costs, strictly controlling the 14-day storage cycle in regional warehouses in order to avoid rental overcharges. In this context, it was identified that non-compliance and the lack of traceability among external carriers were putting the efficiency of the nodes at risk. In response, the intern designed and implemented an Improvement Plan for the standardization of delivery reports and route tracking. This project succeeded in synchronizing logistics operations with transportation, integrating security protocols for critical components and improving the reliability of material flow within the WMS system.
Informe de práctica empresarial realizado en la empresa ANDI
(Universidad Santo Tomás, 2026-05-22) Parra maca, Jose Manuel; Zambrano Valdivieso, Oscar Javier; Universidad Santo Tomás
This report aims to describe the development of the business internship carried out at the Asociación Nacional de Empresarios de Colombia - ANDI over four months. The objective of this study is to analyze opportunities for improvement in guild processes and business representation within a context of regional competitiveness. The Asociación Nacional de Empresarios de Colombia – ANDI is a non-profit business association leading in guild representation and promotion of favorable economic policies for the business sector in the Santander region. The method used included the identification of inefficiencies in the dissemination of event communications by ANDI Santander through analysis of existing channels, followed by a detailed diagnosis that detected congestion points and optimization opportunities. The results revealed that implementing the automated WhatsApp dissemination system via Excel significantly reduces communication times at ANDI Santander, optimizing manual processes and eliminating identified congestion in existing channels. The main discussions propose concrete improvements in dissemination systems, highlighting the importance of an automated system that ensures efficiency and decongests communications. This report provides a comprehensive view of ANDI Santander's operations and establishes strategic recommendations to optimize its dissemination system and strengthen operational efficiency.
Informe de practicas: ARUS S.A.S
(Universidad Santo Tomás, 0015-05-26) Mahecha Fernández, Angela Lizeth; Cueto Fuentes, Eduardo Nicolás; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000860930; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002132857; https://scholar.google.com/citations?user=WnQLGoUAAAAJ&hl=es&oi=ao; https://scholar.google.com/citations?hl=es&user=9BIYTJ0AAAAJ&scilu=&scisig; https://orcid.org/0000-0002-2125-6828; https://orcid.org/0009-0002-0194-0670
Professional internships are the most important stage in the learning process of any academic program. In my case, having the opportunity to complete them at Arus was where I first faced the working world. This was a challenge that, as time went on, became a learning experience that contributed to the development and discovery of certain skills I want to improve to be more professionally competitive. During this process, I gained a better understanding of how Arus operates, which helped me identify our position as a company within the technology solutions industry and how we are related to wholesalers, manufacturers, and other suppliers, as well as to our clients. Thanks to the above, I was able to identify both difficulties and opportunities.

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