Pregrado Negocios Internacionales

URI permanente para esta colecciónhttp://hdl.handle.net/11634/216

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Análisis de la logística internacional en el área de pricing
(Universidad Santo Tomás, 2026-09-24) Giraldo Vargas, Jhon Esteban; Cueto Fuentes, Eduardo Nicolas; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000860930; https://scholar.google.com/citations?user=WnQLGoUAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-2125-6828
My professional internship at Kompassc was an extremely enriching and invaluable experience for my development as a professional in the field of International Business. Working as a pricing analyst allowed me to directly understand the complexity and dynamism of the global supply chain, encompassing air, sea, and land operations, both domestically in the United States and internationally. Throughout this period, the internship was excellent. From day one, I felt the genuine willingness of the entire team to help me with the processes and provide me with proper training. This constant support not only facilitated my learning and rate analysis but also gave me a real-world perspective on communication and teamwork in the logistics sector.
Plan de mejora para fortalecer el proceso de internacionalización de fajas yara
(Universidad Santo Tomás, 2026-09-24) Zapata Sánchez, Stephanny; Cueto Fuentes, Nicolas Eduardo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000860930; https://scholar.google.com/citations?user=WnQLGoUAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-2125-6828
This report presents the work carried out during the professional internship at Beauty Blessed S.A.S., a company that manufactures and markets shapewear under the Fajas Yara brand. The internship focused on commercial management, customer service, sales follow-up, logistical support, and the coordination of activities related to inventory, shipments, and communication with customers and international logistics providers. Through the observation and analysis of the company’s commercial processes, it was identified that the company has allocated most of its resources to developing the domestic market. However, it was also observed that its products have been well received by customers located outside Colombia, representing a growth opportunity that has not yet been pursued in a structured manner. In response to this opportunity, a gradually implemented improvement plan is proposed, aimed at strengthening the brand’s internationalization process through commercial, digital, and logistics strategies. The proposal seeks to leverage the company’s production capacity, expand its distribution channels, and transform Fajas Yara’s existing international reach into measurable business opportunities. This approach is particularly relevant given the company’s strong digital presence, which has enabled it to increase brand visibility and organically reach customers in different countries.
Canal de Panamá y desarrollo desigual: distribución territorial de los beneficios económicos.
(Universidad Santo Tomás, 2026-09-24) Ardila Moreno, José Miguel; Castillo Castellanos, Diego Fernando; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001578315; https://orcid.org/0000-0002-6227-1768
During my stay in Panama City as part of my international academic tour, I was able to observe firsthand the influence that international trade has had on the country’s development. This experience allowed me to understand the strategic importance of the Panama Canal as a waterway that connects the Atlantic and Pacific Oceans and facilitates trade between continents. Similarly, I was able to see how this infrastructure has driven Panama’s economic growth and established the country as an international logistics hub. However, touring different parts of the city also revealed stark contrasts between highly developed areas and neighborhoods with visible infrastructure deficiencies, which led to the central question of this essay: To what extent do the resources generated by the Panama Canal translate into equitable socioeconomic benefits, particularly in the areas observed during the tour?
Optimización de costos logísticos mediante la implementación de un modelo de consolidación de carga internacional (forwarder)
(Universidad Santo Tomás, 2026-09-22) Mancilla Choco, Jhon Anderson; Arbelaez Suancha , Sandra Milena; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000170787; https://orcid.org/0009-0004-1025-7026
This report presents the development of the professional internship carried out at CasaToro S.A. BIC, specifically in the logistics department of the Mazda dealership at the USC. There, the problem that led to this whole project arose: shipments from Brazil, China, and Germany were handled separately, supplier by supplier, with no coordination between them. The result was predictable—overruns, repeated customs procedures, and an administrative burden that grew unnecessarily. In response to this, the plan 'Optimization of Logistics Costs through the Implementation of an International Cargo Consolidation Model (Forwarder)' is proposed, which consists of grouping merchandise from various suppliers in a warehouse at the origin to dispatch it together. Using a base of quotes that the company already had on individual shipment costs, a simulation was carried out to see how this scheme would behave with cargo consolidation, and the numbers point in the same direction: lower freight expenses and greater coordination and planning in the supply chain and shipments. The overall conclusion is that the Forwarder model provides the company with a real way to gain competitiveness and reduce transit times, with the possibility of expanding to other purchasing origins in the future. Leaving as a determinant that the key to success depends on factors that are not automatic, initially strengthening the relationship with suppliers and logistics operators, and applying indicators (KPIs) in such a way that allows real monitoring of the system.
Estandarización de la capacitación para nuevos practicantes de scotiagbs en Accounts Payable Colombia y república dominicana
(Universidad Santo Tomás, 2026-09-23) Marquez Colorado, Cristian David; Alba Suarez , Miguel Antonio; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001325299; https://scholar.google.com/citations?user=hUhRnTwAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-1481-2486
This report analyzes the experience gained in the Financial Services Expense Accounts area, focusing on a recurring issue: the lack of standardization in staff training and documentation related to invoice processing and recording. This gap made knowledge transfer more difficult, an obstacle that became more significant with the arrival of new trainers or changes within the teams. The SWOT analysis confirmed the need for the department to have practical tools that allow employees to easily access and understand established procedures. As a result, an action plan was developed, focused on creating audiovisual training materials and updating existing manuals. All content was organized step by step, detailing the tasks, key tools, and essential operational controls required to perform each activity accurately and efficiently. The intervention covered the processing of corporate credit cards, travel expense advances, reimbursements, and invoice recording for operations in Colombia and the Dominican Republic. In addition to organizing the knowledge acquired during the internship, these resources provided a solid foundation for ongoing training. This resulted in less dependence on in-person support, faster onboarding of new employees, and documentation that can be easily updated to reflect future operational changes.
Mas allá del hub logístico panameño: la otra cara del crecimiento económico
(Universidad Santo Tomás, 2026-09-23) Hernández Sánchez, María Camila; Marín Usuga, Angelica Nohely; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000018552; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000178200; https://orcid.org/0000-0003-2854-7596
Panama has established itself as one of the leading logistics hubs in Latin America due to its strategic location, the Panama Canal, its port and airport infrastructure, and its extensive range of logistics and financial services. However, this economic development contrasts with the social and urban inequalities present in the country. Based on an academic experience in Panama City, significant differences were identified between areas with greater economic development and other sectors showing evident social disadvantages. These circumstances provide an opportunity to reflect on the relationship between Panama’s logistics and economic growth and the persistence of social inequalities.
Optimización del manejo de presupuesto para SDO en Procter&Gamble
(Universidad Santo Tomás, 2026-09-20) Dueñas Caballero, Tomás; Franco Ramírez, Brayan; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000161595; https://scholar.google.com/citations?user=n4j7l-oAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-0111-016X
This professional internship report details work carried out with the Store Development & Sales (SDO) and Data & Technology teams at Procter & Gamble (P&G)—specifically within the LADMAR (Latin America Developing Markets) region—in the role of SDO Sales Intern. The project aimed to manage and optimize the budget allocated to regional agencies and distributors, support the incentive plan for merchandisers, and contribute to the Data & Technology team's data quality processes. To achieve this, a descriptive and analytical methodology was employed, involving budget tracking, payment review and validation, process documentation, and the analysis of data quality indicators. During the internship, weaknesses were identified regarding a heavy reliance on manual processes, a lack of formal documentation for departmental procedures, and the absence of a standardized model for executing agency payments. Consequently, initiatives were implemented—including automation, comprehensive process documentation, and an operational framework for budget management—that optimized the time spent on budget management by approximately 60% and reduced the time associated with payment execution by 40% through the newly designed framework. The report concludes that process standardization, knowledge documentation, and the automation of operational tasks contribute significantly to strengthening financial management and ensuring the team's operational sustainability.
Informe de práctica departamento administrativo de la empresa GVS Colombia
(Universidad Santo Tomás, 2026-09-22) Moreno Bran, Karen Yulieth; Cueto Fuentes , Eduardo Nicolas; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000860930; https://scholar.google.com/citations?user=WnQLGoUAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-2125-6828
This final professional internship report was conducted in the Administrative Department at GVS Colombia (Medellín Branch), a leading distributor of electronic security and technology solutions. From the role of Administrator, a situational diagnostic was carried out, identifying critical optimization opportunities in cash closure processes, staff onboarding, and operational continuity during technical failures. To mitigate these weaknesses, an improvement plan was designed and implemented, consisting of a structured cash closure manual, an automated bank reconciliation model, and a digital document backup protocol. The results demonstrated a significant reduction in daily balancing times, the elimination of training gaps, and the safeguarding of the logistics flow for shipments and inventory, aligning local administration with the organization’s standards of operational excellence.
Latam bi
(Universidad Santo Tomás, 2026-09-22) Roa Amaya, Samuel David; Alain; Universidad Santo Tomás; https://orcid.org/0000-0002-7586-2022
Este trabajo de grado desarrolla un plan de mejora para el área de Innovación de Schneider Electric, a partir de una necesidad puntual, la identificación de proyectos de inversión en distintos países de América Latina se hacía de forma manual y tomaba demasiado tiempo. Antes de la solución, encontrar esta información implicaba buscar entidades que publicaran proyectos, revisar sus páginas una por una y descargar archivos que después había que consolidar, limpiar y presentar a los equipos comerciales y de estrategia. Ese ciclo completo podía tomar cerca de tres semanas, dos de búsqueda y una de limpieza y armado de presentaciones. Como respuesta se desarrolló LATAM BI, una plataforma de inteligencia comercial que automatiza la búsqueda y priorización de proyectos de inversión. Además, verifica el origen de cada uno con un componente de trazabilidad, e integra información macroeconómica de cada país relacionándola con los endmarkets de Schneider Electric. Con la plataforma, el proceso que tomaba tres semanas pasó a resolverse en cerca de una hora. En el primer ciclo de uso se identificaron alrededor de quince proyectos nuevos por país que no estaban registrados en BFO, la plataforma comercial interna de la compañía. LATAM BI llegó a ser usada por diecisiete personas de distintas áreas, y su módulo macroeconómico terminó siendo insumo del plan estratégico del clúster ACC con horizonte a 2030. Palabras clave: inteligencia competitiva, inteligencia comercial, automatización, proyectos de inversión, toma de decisiones, inteligencia artificial.
Control estratégico de la trazabilidad documental y optimización de procesos logísticos: implementación de indicador lead of time en las operaciones de importación marítima de Mahe Neutral Shipping S.A.S
(Universidad Santo Tomás, 2026-09-22) Manchego Carreño, Heber Efrain; Castillo Castellanos, Diego Fernando; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001578315; https://orcid.org/0000-0002-6227-1768
During an internship in the Sea Imports department at Mahe Neutral Shipping, deficiencies were identified regarding the management of document processing times, manifest submissions, and the coordination of deconsolidation—issues that led to operational delays, the risk of additional costs, and a negative impact on customer service. To address this, a lead-time KPI system was implemented, establishing maximum timeframes for key process stages. The methodology involved analyzing historical data, identifying bottlenecks, and designing a dashboard to monitor these indicators on a daily basis. As a result, processing times were standardized, late-stage operations were reduced, and customer service was enhanced. Ultimately, the initiative transformed the operation into a structured, measurable process focused on continuous improvement, thereby increasing operational efficiency and mitigating financial risks.
Plan de mejora para fortalecer el análisis de información logística en la gerencia de logística, transporte e infraestructura de la asociación nacional de empresarios de Colombia (ANDI) mediante la implementación de tableros de business intelligence en power bi.
(Universidad Santo Tomás, 2026-09-22) Hincapié Fernández, Luis Aníbal; Arbelaez Suancha, Sandra Milena; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000170787; https://orcid.org/0009-0004-1025-7026
The purpose of this professional internship report is to design an improvement plan aimed at strengthening logistics information analysis within the Logistics, Transportation and Infrastructure Management Department of the National Association of Colombian Entrepreneurs (ANDI), with the objective of optimizing the processing, analysis, and visualization of strategic information through the implementation of Business Intelligence tools and the monitoring of logistics indicators to support decision-making (Microsoft, 2025). The National Association of Colombian Entrepreneurs (ANDI) is one of the country’s most representative business associations, committed to strengthening competitiveness, business development, and the analysis of strategic issues related to logistics, transportation, and infrastructure. During the professional internship, it was identified that the department has information from various official entities to monitor land, rail, and maritime-river freight transportation. However, this information was distributed across multiple independent databases and spreadsheets, which made its integration, analysis, and timely visualization difficult for supporting report generation and decision-making. In response to this situation, this project proposes an improvement plan focused on three strategic areas: the standardization and automation of data processing through ETL processes developed in Power Query; the design and implementation of interactive dashboards in Microsoft Power BI to monitor land, rail, and maritime-river freight transportation through key performance indicators (KPIs); and the strengthening of information analysis through the consolidation of data models and visualization tools that facilitate the interpretation of trends, optimize report preparation, and support decision-making within the Logistics, Transportation and Infrastructure Management Department. To develop the proposal, a methodology based on direct observation, SWOT analysis, the assessment of information management processes, and the examination of the data sources used during the professional internship was employed. As a result, automation processes, data models, Business Intelligence dashboards, and strategic indicators were developed to strengthen the department’s analytical capabilities, improve information availability, and contribute to monitoring freight transportation trends in Colombia.
Informe final de prácticas profesionales: Marrocar S.A.S. feria del brasier y solo Kuko’s
(Universidad Santo Tomás, 2026-09-21) Mendoza Ortiz, María Fernanda; Cueto Fuentes , Eduardo Nicolás; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000860930; https://scholar.google.com/citations?user=WnQLGoUAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-2125-6828
This report details the activities carried out during the professional internship at Marrocar S.A.S. – Feria del Brasier and Solo Kuko’s, in the Alternative Channels area, as a requirement for obtaining the degree in International Business from the Santo Tomás University. During the period between February 2 and August 1, 2026, the intern performed functions related to business analysis, sales indicator monitoring, customer management, e-commerce support, digital catalog administration, and content creation for platforms such as TikTok and Marketplace. These activities strengthened skills in administrative management, digital marketing, business analysis, and brand positioning. They also allowed for the identification of opportunities for improvement focused on the work environment and digital content creation, proposing the maintenance of the air conditioning system and the acquisition of technological tools to optimize audiovisual production and strengthen the organization's digital business strategy. This report demonstrates the application of knowledge acquired during training in International Business and the contribution made in a business environment, integrating administrative, commercial, and technological aspects.
Los indices de retrasos operativos
(Universidad Santo Tomás, 2026-09-16) Dominguez Carrillo, Carolyna; Ochoa Hernández, Yesid Alberto; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000114562; https://orcid.org/0000-0002-0323-3040
This report describes the experience acquired during the development of the professional internship at Mahe Neutral Shipping, specifically in the Maritime Import Operations area, where I worked as an Operations Assistant. During this process, an analysis was conducted of the internal procedures related to the management of operational information, cargo tracking, entry of documentation into the FW system, pre-alerts, and the generation of pre-invoices. Based on the diagnosis carried out, opportunities for improvement were identified regarding the lack of standardized processing times, the absence of performance indicators, and the need to strengthen coordination among the different work teams. It was found that these situations resulted in variations in response times, delays in some operational processes, and difficulties in communication with customers. As an improvement proposal, the implementation of management indicators (KPIs) was proposed, specifically the **Operational Delay Index (IRO)**, with the objective of measuring compliance with established processing times, identifying deviations in critical processes, and generating continuous improvement actions. The implementation of the improvement plan contributed to enhancing information traceability, strengthening communication between the Prealerts and Customer Service teams, reducing information entry times, and enabling the generation of pre-invoices approximately 2 to 3 days before the cargo arrival. Monitoring through the **Operational Delay Index (IRO)** made it possible to identify activities that did not comply with established processing times, analyze their causes, and establish improvement opportunities focused on operational efficiency. This proposal contributed to strengthening process management, continuous improvement, and the quality of the service provided to customers within the international logistics supply chain.
Traducción Institucional de la Tríada Colombiana en la Cooperación Sur-Sur (2012-2025)
(Universidad Santo Tomás, 2026-09-21) Lancheros Muñoz, Maycol Arley; González Silva, Luis Carlos; Universidad Santo Tomás
Although states develop complex capabilities through territorial processes, these do not always remain visible within the institutional systems responsible for recording, managing, and projecting them internationally. This research starts from a paradox: an operational capacity may function on the ground, be requested and projected through South-South Cooperation (SSC), and yet become institutionally non-retrievable. To account for this, the study examines Colombian SSC between 2012 and 2025, looking at the interplay between territorial peace, biodiversity, and sustainability (the Colombian Triad) and its representation in the ENCI, APC-Colombia's records, and SEGIB reports. The evidence shows that fragmentation does not stem from a lack of operational capacities, coordination failures, or weak international interest. Rather, it results from an institutional translation mechanism that repackages integrated territorial capabilities into separate sectoral categories. As a contribution, the thesis puts forward the Relational Framework for Institutional Representation, designed to reconstruct the traceability of these complex capabilities and to strengthen their analysis within SSC settings.
Estudio de viabilidad para la apertura de un local comercial de ciclomotores livianos y motos electricas en la ciudad de Duitama Boyaca
(Universidad Santo Tomás, 2026-09-07) Gomez Caro , Cristian Camilo; Pulido Pedraza, Jhon Edison; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000107979; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001996203; https://orcid.org/0000-0003-2732-8279; https://orcid.org/0000-0002-6304-0128
This project aimed to determine the feasibility of opening a retail store specializing in electric mopeds and motorcycles in the city of Duitama, Boyacá. The research arose from the growing global and regional need to adopt clean mobility technologies to mitigate air pollution and counteract the rising cost of fossil fuels. Methodologically, a mixed-methods approach was 10 applied, supported by a simple random probability sample of a target population of 77,383 inhabitants (men and women between 18 and 60 years of age with purchasing power), using an analytical sample of 62 surveys. The market study revealed unmet demand due to the limited specialized supply in the region, while the technical and organizational analyses demonstrated the feasibility of the operation under current regulations. Financially, the projected 5-year model demonstrated significant strength: with an initial investment of $97,300,000 and evaluated using a weighted average cost of capital (WACC) of 26.07%, the project yielded a Net Present Value (NPV) of $100,437,038 and an Internal Rate of Return (IRR) of 66.0%. It is concluded that the business is highly viable, financially profitable, and sustainable, achieving a return on investment before the end of the second year of operation.
Optimización de los procesos de capacitación en el sistema de gestión interna de distribuidora mayorista de Automóviles Madiautos S.A.S.
(Universidad Santo Tomás, 2026-09-21) Ducuara Guejia, Valentina; Diaz Villarraga, Jhonn Milton; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000004314; https://orcid.org/0000-0002-1012-7932
This report presents the learning, diagnostic, and intervention process developed during the professional internship carried out at Distribuidora Mayorista de Automóviles Madiautos S.A.S. from January 29 to July 31, 2026. The internship was conducted within the Financial and Administrative Management Department, an area that provided an integral understanding of the dealership’s administrative, financial, and operational processes. During the initial induction and organizational environment assessment period, a problem related to inadequate employee training in the use of the company’s internal management system was identified. This system is a central tool for sales, after-sales service, inventory, and accounting operations. This weakness resulted in recurring financial and operational errors, a lack of indicators to measure training performance, and a high concentration of knowledge among a few key employees, which generated bottlenecks in vehicle delivery. Based on this diagnosis, and following the formal approval of the immediate supervisor on March 22, 2026, an improvement plan was designed and implemented with the aim of developing a modular training model for the use of the system. The strategies implemented included the development of simplified instructional materials, training sessions divided into modules, and a standardized learning pathway. The results demonstrate progress in the organization of institutional knowledge, a reduction in administrative rework, and the strengthening of employees’ operational autonomy, with a direct impact on the quality of customer service and the organization’s internal efficiency. Keywords: improvement plan, organizational training, knowledge management, internal management system, professional internship, International Business.
Automatización de CMI
(Universidad Santo Tomás, 2026-09-19) Solano Camacho, Cristian Camilo; Diaz Villarraga , John Milton; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000004314; https://orcid.org/0000-0002-1012-7932
This improvement plan describes the automation process for managing commercial agreements linked to the Aval Network, primarily associated with Banco AV Villas. The purpose of this automation is to optimize the Creation, Modification, and Inactivation (CMI) of commercial agreements, tasks that were previously performed manually, on a large scale and daily basis. This process consumed a significant amount of time for analysts in the Cash Management department and limited their productivity by focusing on repetitive, time-consuming activities that were prone to human error. The implementation was carried out using Power Automate, integrated with the bank's internal network and management systems. The automated workflow includes three main activities: Creation: Responsible for linking a new merchant and its corresponding collection channels. Modification: Intended to manage specific changes, such as account number and account type. Inactivation: Aimed at suspending the agreement's activity by restricting its collection channels. This process contributes to operational efficiency, reduces manual workload, and minimizes the likelihood of errors in the management of commercial agreements.
Herramientas de gestion para la gerencia
(Universidad Santo Tomás, 2026-09-19) Aponte Amado, Jaider Alexander; Arbelaez Suancha, Sandra Milena; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000170787; https://orcid.org/0009-0004-1025-7026
This degree project was developed within the framework of the professional internship carried out at the Agrifood Division of the Export Vice Presidency of ProColombia, an organization responsible for promoting the internationalization of Colombian companies and strengthening their participation in international markets. Based on the assessment conducted during the internship, opportunities for improvement were identified in the organization and management of information, the monitoring of business opportunities and calls for participation, the dissemination of commercial opportunities, and the execution of manual and repetitive processes that could generate rework and affect the division’s operational efficiency. In response of these needs, an improvement plan was designed and implemented to strengthen promotion, information management, and support processes for advisors. As part of the proposal, Excel – based tools were developed for the consolidation and monitoring of calls for participation, technical fact sheets containing relevant information for companies, an activity calendar to facilitate event planning and dissemination, improvements to account maps using Excel and Power Query, and a model for automating export certification processes. These tools were designed to facilitate access to strategic information, improve activity monitoring, and reduce the time required for operational processes. To evaluate the usefulness of the implemented tools, a survey was conducted among advisors from the Agrifood Division. The results showed a favorable perception of their usefulness, particularly in terms of improving the organization and availability of information, monitoring calls for participation and companies, optimizing response times, and reducing rework. In this regard, the project demonstrates the importance of integrating information management, commercial analysis, and technology tools to strengthen the efficiency of internal processes and support the international promotion activities carried out by ProColombia.
Informe final de práctica profesional: plan de mejora en la gestión operativa, documental y logística de adquisiciones
(Universidad Santo Tomás, 2026-09-17) García Celis, Sergio David; Carvajal, Alexander; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000015265; https://orcid.org/0000-0003-0627-366X
This final professional internship report presents the development and implementation of an improvement plan aimed at automating documentary and contractual control in the purchasing department of Smart Training Society S.A.S. (Smart Language Academy). The initial diagnostic revealed that SAGRILAFT vendor compliance tracking, contract expiration monitoring, and monthly invoice recording were conducted manually without historical records or timely alerts, resulting in delayed notifications and transcription errors. A participatory action research methodology was adopted, incorporating direct observation, iterative design, and live production testing. The solution comprised four systems built with Google Apps Script on pre-existing Google Workspace licenses at zero financial cost: an automated SAGRILAFT compliance pipeline, an automated contract expiration notification system, an invoice cross-referencing tool with live preview, and a weekly supplier folder synchronization workflow. Consequently, complete traceability was established across 201 active suppliers with 71% compliance achieved, contractual notices advanced to 60 days prior to expiration, and technical handbooks were delivered to ensure institutional continuity.
Estrategia de desarrollo del canal de chazas para la comercialización de nuevas categorías en British American Tobacco Colombia
(Universidad Santo Tomás, 2026-09-18) Castellanos Meza, Ivana; Quintin Lizcano, Leidy Viviana; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000037863; http://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001980472; https://orcid.org/0000-0001-6041-4270; https://orcid.org/0000-0003-0034-59
This report aimed to design a strategy to develop the chaza sales channel, understood as an informal retail establishment generally located in high-traffic areas and dedicated to the direct sale of consumer products, as a marketing opportunity for British American Tobacco’s (BAT) new nicotine product categories. The methodology involved selecting four (4) chaza-type establishments and implementing a pilot plan based on product seeding, advertising materials, training, and commercial support. Additionally, the sales model was adapted to include individual Vuse capsules and Velo nicotine pouches, in line with the channel’s usual dynamics. The results demonstrated acceptance of new categories, as reflected in initial product turnover, increased visibility at points of sale, and repurchases by participating establishments. The pilot also helped validate the channel´s commercial potential and gather relevant information for future implementations. In conclusion, the project demonstrated the commercial viability of chazas as a growth opportunity for BAT, enabling the company to expand the strategy to a larger number of establishments and strengthen its presence in the channel.

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