La ruta del cachaco: La inteligencia artificial como herramienta para optimizar el rol del diseñador gráfico en la ideación, prototipado y producción visual

Abstract

La Ruta del Cachaco is a research-creation project in graphic design that involved the development of an interactive prototype supported by artificial intelligence (AI) for the preservation and dissemination of Bogotá’s gastronomy as a cultural experience. This systematization of the experience examines the influence that artificial intelligence (AI) had on the functions of a graphic designer throughout the project, as it helped establish a workflow for tasks that previously required more time or involved limited knowledge in certain areas. AI streamlined the processes of ideation, prototyping, and visual production, enabling the creation of an innovative proposal in digital cultural tourism. The study includes the contextualization of the topic, the research objectives, the justification, and the methodological design implemented, based on Lean UX and Design Thinking. This is followed by a reflective analysis of the significant learning outcomes. In addition, the academic implications of using artificial intelligence in graphic design are considered, along with the description of the La Ruta del Cachaco prototype as an illustrative contribution of AI. Finally, conclusions are drawn regarding the contribution of this experience to the expansion of the possibilities of graphic design in the era of artificial intelligence.