Pregrado Diseño Gráfico

URI permanente para esta colecciónhttp://hdl.handle.net/11634/153

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Sistematización de experiencia : informe técnico
(Universidad Santo Tomás, 2026-09-23) Jay Jackson, Amme Tanisha; Hernández Contreras , Jeice Dayanna; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000096336; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002380519; https://orcid.org/0000-0002-1486-1333; https://orcid.org/0009-0008-2786-784X
This paper systematizes the professional internship experience carried out within the Innovation Vice Presidency of Seguros Bolívar, part of Grupo Bolívar, from the perspective of a Graphic Design intern. The internship focused on qualitative and quantitative research, trend analysis, and the development of value propositions for the insurance sector, integrating innovation methodologies such as Systematic Inventive Thinking (SIT), as well as digital and artificial intelligence tools to support research, ideation, and analysis processes. In addition, high-fidelity digital prototypes were developed in Figma to represent and validate different user experience flows. Through the analysis of the experience, the lack of standardized components within the prototyping process was identified as a major area for improvement, particularly regarding buttons, typography, color, and accessibility. This situation highlighted the need to implement a design system and an accessible and standardized prototyping protocol based on Universal Design principles and WCAG guidelines. As a result, graphic design is recognized as a strategic tool within innovation processes, capable of integrating creativity, accessibility, inclusion, and business objectives while contributing to the development of consistent digital experiences that address the diversity of users.
Diseño y desarrollo de contenidos visuales para el fortalecimiento de la comunicación corporativa en Foundever
(Universidad Santo Tomás, 2026-09-15) Cuellar Cogollo, Miguel Ángel; Hernández Contreras, Jeice Dayanna; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000096336; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002297590; https://orcid.org/0000-0002-1486-1333; https://orcid.org/0009-0005-0787-811X
This document describes the professional internship carried out in the Marketing Department of [Company Name]. The project focused on the execution and optimization of digital content and branding strategies aimed at strengthening the brand's market positioning. Based on an analysis of the company's communication needs, initiatives were implemented to improve audience engagement and the visual consistency of campaigns, serving as a foundation for the department's future strategic guidelines.
Narrativas gráficas de memoria preventiva y resistencia en las huertas urbanas de Bogotá
(Universidad Santo Tomás, 2026-09-17) González Parra, Francisco Javier; Lagos Moreno, Claudia Ximena; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001637279; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002296630; https://orcid.org/0000-0002-3102-8562
This Research-Creation project emerges from a concrete territorial urgency: the possible disappearance of two spaces of memory and agroecological resistance in Bogotá. The urban gardens Alison and Yuliana Samboní, located in the Parque de los Hippies and Parque del Perro in the Chapinero district, transcend the practice of planting to operate as living monuments that honor victims of gender-based and state violence, and that habitually sustain networks of collective care, food sovereignty, and community pedagogy. Their existence, however, is precarious: the institutional authorization protecting Huerta Alison expires on July 8, 2026, with no guarantee of renewal, and Parque de los Hippies faces the threat of reconversion for the construction of a parking lot. Faced with this condition of urgency, graphic design in this project takes on a role that goes beyond visual communication, functioning as a tool of preventive memory. Through ethnographic immersion and collaborative work with the collective Rescatando Raíces, two main deliverables were developed — a dual-reading documentary photobook and a series of three urban intervention posters — built from the materials, voices, and aesthetics of the territory itself. Both pieces seek to make visible the narratives of memory, resistance, and care held by these gardens, and to ensure that these narratives persist beyond the physical and temporal limits of the space. The document that follows is organized into four major sections. The first establishes the problem, the research question, and the objectives guiding the work. The second situates the project in conversation with references on graphic design as a tool of historical memory, graphic documentalism as a form of resistance, and social cartography as a community practice, and builds the theoretical framework that articulates design decisions with permacultural philosophy, urban imaginaries, and visual ethnography. The third describes the project's methodological and aesthetic approach, and details the creation process for each piece. The fourth analyzes the process's findings and presents the conclusions the work yields on the role of graphic design in contexts of territorial urgency and community memory.
Sistematización práctica laboral marketing Easy – Cencosud
(Universidad Santo Tomás, 2026-09-17) Martínez Niño, María Paula; Cubillos Pinilla, Oscar Javier; Hernández Contreras , Jeice Dayanna; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001671216; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000096336; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002380461; https://orcid.org/0000-0002-1486-1333; https://orcid.org/0009-0002-0112-3291
The internship took place at Cencosud Colombia, specifically in the Marketing department for the Easy brand. During this time, I served as an Easy Marketing intern, supporting the management of commercial communications for digital channels such as email, WhatsApp, SMS, and the broadcast channel. The work involved assisting with weekly communications planning, recording information in internal tools such as Excel and SharePoint, requesting graphic assets from the creative agency Ogilvy, reviewing designs, validating commercial information, and coordinating publication with the Relationship Marketing department. The main objective of the internship was to support the execution of mass communication pieces, ensuring that each one complied with brand guidelines, approved commercial information, and the dates set in the schedule. Overall, the internship provided an understanding of the entire workflow of a digital commercial campaign, from planning to publication, strengthening skills in design, visual communication, writing, organization, time management, and collaborative work.
Gestión de contenidos visuales para canales digitales y punto de venta de la empresa corona.
(Universidad Santo Tomás, 2026-09-16) Parada Dimate, Miguel; Hernández Contreras, Jeice Dayanna; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000096336; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002380517; https://orcid.org/0000-0002-1486-1333; https://orcid.org/0009-0009-0377-7935
The professional internship was completed at Compañía Colombiana de Cerámica S.A.S. (Corona and its sub-brand Grival) within the Trade Marketing area, specifically as part of the Visual Merchandising team. The activities took place in Bogotá at the headquarters located at Ac. 100 #8-55 (World Trade Center Building). Serving in the role of Graphic Design University Intern, the internship spanned a six-month period, starting on February 24, 2026, and concluding on August 23, 2026. The agreed objectives focused on the development and organization of communication assets such as banners, POP material, and content for various digital channels and social media, integrating a commercial vision that connects the interaction between internal stakeholders and the market. As a general outcome, the communication needs of the company's internal channels were successfully adapted into real points of sale through an omnichannel approach. This process facilitated the creation of specialized graphic content for print, digital media, and social platforms, alongside video and photography production. Furthermore, acquiring professional experience through continuous feedback from the team was key to strengthening the quality of deliverables and maintaining alignment with corporate standards across all fronts.
El diseño como herramienta de optimización en la comunicación interna corporativa.
(Universidad Santo Tomás, 2026-09-15) Cuéllar Téllez, Paula Andrea; Cubillos Pinilla, Oscar Javier; Hernández Contreras, Jeice Dayanna; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001671216; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000096336; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002367708; https://orcid.org/0000-0002-1486-1333; https://orcid.org/0009-0003-3894-6133
The work practice was developed in the Human Talent area of the Cusezar company, specifically in the LATAM Internal Communications team. The position held is focused on the design and development of graphic and audiovisual pieces intended for the dissemination of organizational information through internal channels, such as corporate mail and the company's internal networks. The duration of the practice corresponds to the academic period established by the university for the development of these. Within the agreed objectives are strengthening skills in graphic design applied to strategic communication, supporting the organization's internal communication processes and developing skills related to teamwork, time management and adaptation to corporate guidelines. During the practice, we worked under a dynamic of daily assignment of tasks, performing an average of between three and five graphic pieces per day. As a general result, this experience has allowed to strengthen knowledge in corporate design, organizational communication and management of internal processes within a business environment.
Mis practicas Makro
(Universidad Santo Tomás, 2026-09-11) González Araque , Natalia; Cubillos, Oscar; Universidad Santo Tomás; https://orcid.org/0009-0000-8349-5384
I am currently completing my professional internship at Makro Colombia, a retail company. My internship takes place within the Marketing department—specifically the digital channels team—where I am responsible for managing e-commerce operations and digital sales platforms (such as Rappi), as well as updating digital content. As a digital channels intern, I participate in creating and adapting graphic assets, such as banners and materials for coupon campaigns. I also handle product updates on the platform, including uploading images and product descriptions using HTML code. Additionally, I assist with external agency communications by preparing design briefs to ensure consistent messaging across all company channels. This six-month internship began on January 5, 2026, and focuses on applying graphic design principles in digital environments, managing visual content, and helping to improve the e-commerce user experience. To date, my work has demonstrated active involvement in continuously updating the website, strengthening the visual communication of campaigns, and organizing digital content, thereby contributing to the development of the company's e-commerce operations.
Sistematización de experiencia
(Universidad Santo Tomás, 2026-09-11) Cubides Cortes, Ana María; Cubillos Pinilla, Oscar Javier; Hernández Contreras, Jeice Dayanna; Universidad Santo Tomás; https://orcid.org/0000-0002-1486-1333; https://orcid.org/0009-0003-0119-7562
This systematization of experience documents the process developed during the internship as a Graphic Design student in the Communications Department at Profamilia, a leading Colombian organization dedicated to promoting sexual and reproductive rights through health and education services. The internship was carried out within the Communications Department and focused on providing technical support for the creation of internal visual materials. The main objective was to address institutional requirements (DYC) through graphic solutions aligned with the organization's brand identity. The results reflect efficient management of a variable workload, positively contributing to areas such as Human Talent and various social projects.
Sistematización práctica laboral: sistematización de experiencias
(Universidad Santo Tomás, 2026-09-11) Nath Córdoba, Angela; Cubillos Pinilla, Oscar Javier; Hernández Contreras, Jeice Dayanna; Universidad Santo Tomás; https://orcid.org/0000-0002-1486-1333; https://orcid.org/0009-0008-3221-7956
This systematization presents the process developed during the professional internship at Profamilia, within the Marketing Department. During the internship, I actively contributed to the production and adaptation of both digital and printed graphic materials for commercial campaigns, institutional communication, and the dissemination of educational information, creating external materials for the department. My main focus was the creation of visual content for social media, including posts and stories, as well as digital banners for promotional campaigns. I also collaborated in the development of informative materials for various organizational lines, such as Piel, Caiclos, Fertility, Edu (the educational line), and Profamilia’s general communication network. This experience provided me with the opportunity to understand and participate in the day-to-day operations of a marketing department with a constant demand for graphic production and deadlines ranging from urgent requests to planned projects. It allowed me to work with different tools and apply knowledge related to the graphic design field in a dynamic and demanding professional environment.
Narrar desde el diseño experiencias editoriales en la literatura infantil y juvenil Grupo Norma
(Universidad Santo Tomás, 2026-09-11) Villa González, Andrea Carolina; Cubillos Pinilla, Oscar Javier; Hernández Contreras, Jeice Dayanna; Universidad Santo Tomás; https://orcid.org/0000-0002-1486-1333; https://orcid.org/0009-0003-3056-1597
The internship was carried out at Educactiva S.A.S. (Grupo Norma), within the editorial design department, specifically in the Content Division. The role performed was that of an Editorial Design Intern, participating in the assembly, layout, and preparation of books from the Children’s and Young Adult Literature (CYAL) collection, intended for publication, printing, and distribution in educational and commercial contexts such as the Bogotá International Book Fair. The work was developed through collaborative dynamics involving designers, editors, and illustrators, using tools such as Adobe InDesign, Photoshop, and Illustrator, as well as editorial management platforms like Minerva. The main objectives consisted of supporting editorial production, ensuring the proper visual organization of content, and contributing to the graphic coherence of the books. As an overall result, the internship provided an understanding of the structural functioning of an established publishing house, strengthened technical skills in editorial design, and highlighted the role of design as a mediator between narrative, the reader, and the educational context.
Informe de práctica profesional
(Universidad Santo Tomás, 2026-09-10) Herrera Bohórquez, Ana Sofia; Cubillos Pinilla, Oscar Javier; Hernández Contreras, Jeice Dayanna; Universidad Santo Tomás; https://orcid.org/0000-0002-1486-1333; https://orcid.org/0009-0001-1545-0894
The internship takes place at the Banco Agrario de Colombia, within the Operations Vice-Presidency—specifically for the "Carpeta Única" (Unified Folder) project. The work focuses on designing graphic assets and audiovisual content aimed at communicating the organization's digital transformation processes internally. Activities include creating materials for various communication channels—such as Microsoft Teams, corporate email, and *Notibanco*—as well as recording and editing informational videos and tutorials. These tasks involve using tools like Canva and CapCut while applying principles of composition and visual hierarchy. Throughout the process, skills in graphic design, video editing, content planning, and teamwork were strengthened, all with the goal of developing visual proposals that align with the bank's institutional identity and improve internal communication.
Documento sistematización práctica laboral de diseño gráfico en Cusezar S.A.
(Universidad Santo Tomás, 2026-09-10) Rico Cruz, Gabriela; Hernández Contreras, Jeice Dayanna; Cubillos Pinilla, Oscar Javier; Universidad Santo Tomás; https://orcid.org/0000-0002-1486-1333
The internship takes place at Cusezar S.A., a Colombian multinational company with over 70 years of experience specializing in real estate development and residential construction. The role is that of a Graphic Design intern within the Marketing department, spanning a six-month period. The primary objective of the internship is to support the creation of graphic materials for external communication regarding the company's projects, specifically targeting clients. This involves designing, proofing, and updating assets such as brochures, flyers, trade show materials, sales office signage, and sales presentations. Work is carried out in accordance with brand guidelines, corporate templates, image libraries, and pre-established copy, ensuring visual and communicative consistency across all materials. Adobe Creative Suite tools are used for design work, while the Basecamp platform is utilized to manage and track assigned tasks. These activities contribute to the creation and updating of graphic materials aimed at effectively promoting housing projects, while maintaining visual identity consistency and the accuracy of the information conveyed.
Diseño gráfico en construcción: generando vida en el cemento
(Universidad Santo Tomás, 2026-09-09) Garzon Munevar, Roberth Alejandro; Cubillos Pinilla, Oscar Javier; Universidad Santo Tomás
CEMEX is a construction materials distribution company—specializing in cement—with a strong national and international presence. Founded in Mexico in 1906, it operates in over 50 countries. Its products are distributed on a large scale domestically, supporting major projects such as the Bogotá Metro and urban infrastructure. The role within the company involves supporting the communications team as the third graphic design intern; this entails collaborating with other design team members and creating audiovisual assets. The internship spans six months, beginning in February 2026 and concluding in August of that same year. The internship has involved creating graphic materials for the company on a weekly, progressive basis, without a fixed schedule. While the specific objectives of these materials vary, they share a common goal: communicating the company’s vision of "Building a better future" and reinforcing its core values—operational safety, fostering innovation, and sustainable development. This document compiles the experiences and knowledge gained during the internship at CEMEX, detailing the design and visual communication processes used to create various requested audiovisual assets, as well as the creative processes employed to achieve the required results. Additionally, it analyzes the production processes and challenges encountered during the internship.
Documento de sistematización de prácticas laborales
(Universidad Santo Tomás, 2026-09-09) Hernández Bedoya, Ricardo Farid; Cubillos, Oscar; Hernández , Jeiceh; Universidad Santo Tomás
Camacol is a private, non-profit trade association focused on Colombia's construction sector, contributing to political, economic, and social matters within the industry. My internship lasts six months; during this time, my responsibilities center on supporting and developing graphic materials that facilitate internal and external communication. I work within the President's Office, which manages the company's overall communications and provides support to other regional offices across the country.
Level Up: Juego de mesa interactivo para la enseñanza de la educación sexual.
(Universidad Santo Tomás, 2026-07-27) Salazar Rodríguez, Tatiana; Lagos Moreno, Claudia Ximena; Universidad Santo Tomas; https://orcid.org/0000-0002-3102-8562
This research and development project aims to design an interactive board game to strengthen sexual education learning processes among young people aged 18 to 21 in the Chapinero district of Bogotá. The proposal arises from the need to explore alternative pedagogical strategies that address sexuality through participatory, dynamic methodologies closely aligned with youth experiences, moving beyond traditional approaches focused solely on information transmission. The study was conducted using a qualitative approach with a descriptive and projective scope, employing an applied research design focused on creating a concrete solution to a social problem. Data collection methods included semi-structured interviews, diagnostic surveys, a review of local initiatives, and a comparative analysis of existing educational games. These processes allowed for the identification of young people's perceptions, needs, and interests regarding sexual education and their preferences in play-based learning experiences. Based on the findings, the interactive board game Level Up: Sex Without Mysteries was designed, integrating content related to sexual and reproductive rights, consent, prevention of sexually transmitted infections, and responsible decision-making. During the prototyping and initial validation phase, it became evident that, although the educational content was relevant, the game's dynamics did not reach the expected level of interaction and entertainment, and were perceived as lacking dynamism by the participants. These results highlighted the importance of the iterative process inherent in research and creation, in which prototype evaluation is a fundamental input for redesigning and improving the proposal. The project offers insights into the role of design as a pedagogical tool and demonstrates the potential of interactive board games to create meaningful learning experiences in sex education.
Sumare, Cuidar al Viajar
(Universidad Santo Tomás, 2026-07-22) Saganome Mendez, Laura Valentina; Henao Peña, Valentina; Cortes Rodrigez, Laura Juliana; Pérez Peña, Natalia Carolina; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001390537; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002382835; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002382814; https://orcid.org/0000-0001-8896-475X; https://orcid.org/0009-0002-1806-3571
This degree project is based in the field of graphic design, specifically within the context of responsible tourism. Its starting point is the growing problem of non-responsible tourism in destinations of high ecological and cultural value, a phenomenon that has generated negative impacts in the municipality of Tota and Lake Tota, in the department of Boyacá. In light of this situation, the research aims to answer the following question: how can graphic design, through an editorial proposal, raise awareness among young tourists (ages 18 to 35) about the impact of their actions during travel, while simultaneously promoting responsible tourism practices? To answer this question, a visual communication strategy was designed based on an editorial piece, the development of which involved a systematic process of research, creation, and validation with users. Regarding its structure, the document is organized into sections that coherently articulate the theoretical, methodological, and design-related components of the research. First, the problem statement, research question, and general and specific objectives are presented. Next, the justification is developed, which argues for the disciplinary relevance of the project based on the qualities of graphic design as a tool for cultural mediation, as well as its temporal feasibility. Subsequently, the methodological design is presented, which adopts a qualitative approach with a project-based orientation and is structured into sequential phases of research-creation, systematization of the experience, and prototype evaluation. Then, the systematization of the experience is addressed, detailing the following aspects: what was systematized, why it was important to do so, a summary of the experience developed, and the context of the situation addressed. Next, the systematization plan is presented, which includes subsections such as the purposes of the systematization, the central aspects to be analyzed, historical recovery, information classification, critical interpretation, the sources used, the procedures, and the products obtained. After that, the work schedule is presented in the form of a field diary, significant learnings are analyzed, and a topic for reflection with academic discussion is proposed. Finally, the development of the editorial prototype is described, the final proposal that demonstrates the analysis and contribution of the experience is presented, conclusions are stated, and the bibliographic references that theoretically and methodologically support the study are listed.
Ache emprendimiento
(Universidad Santo Tomás, 2026-07-22) Arévalo Pinzón, Valentina; Lagos Moreno, Claudia Ximena; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001637279; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002202217; https://orcid.org/0000-0002-3102-8562
This undergraduate thesis presents the development and approach of the ACHE entrepreneurship (Educational Tools Creation Agency), an entrepreneurial initiative that integrates design, pedagogy, and innovation to contribute to the strengthening of the Colombian educational system. Based on an analysis of the educational context and a market study conducted in 2025, the project identifies challenges related to student disengagement, the lack of educational resources, and the difficulties teachers face in teaching and learning processes. In response to these needs, ACHE proposes the creation of educational tools grounded in meaningful learning, gamification, and the use of visual and digital resources, promoting more dynamic, inclusive, and student-centered learning experiences. The document outlines the strategic, legal, and operational components required for the establishment and sustainability of the venture, including its visual identity, regulatory framework, and business model. As part of the proposal's validation, a Virtual Learning Object (VLO) entitled "The Explained Don Quixote Book" , serving to assess the feasibility of the initiative and establish a reference for the development of future educational products and services. Overall, the research demonstrates ACHE's potential as an agency committed to educational transformation through innovative, humanistic, and context-based solutions that promote access to higher-quality education.
Agencia 18% agencia de diseño gráfico Multidisciplinar
(Universidad Santo Tomás, 2026-07-27) Ramos Gómez, Santiago ; Lagos Moreno, Claudia Ximena ; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001637279; https://orcid.org/0000-0002-3102-8562
18% Agency is a multidisciplinary graphic design agency based in Bogotá, created to provide comprehensive solutions by combining visual communication, audiovisual production, and physical prototyping through 3D modeling and printing. The 18% Agency project is built upon a human-centered approach that places both the client and the end consumer at the heart of the creative process, thus conceiving design as an ethical service oriented toward the common good and human development. The agency's value proposition lies in its ability to transform abstract client concepts into real, tangible products, thereby bridging the technical gaps often faced by various sectors, such as educational institutions and sports organizations. Furthermore, the agency serves the large-scale event market with high production volumes. To achieve this, an "on-demand editing" methodology was implemented for high-impact events, such as motorcycling competitions. For this model, the agency developed a web platform (18% Agency, n.d.) to generate watermarked previews of all content and leverage WhatsApp as a sales closing channel, optimizing production times and ensuring swift content distribution. The agency's operational model complies with international ISO quality standards (ISO 12647 for graphic technology and ISO/ASTM 52900 for additive manufacturing), while also adhering to Colombian personal data protection regulations. Thus, the agency establishes itself as a strategic partner specializing in branding, mass audiovisual coverage, and customized solutions that effectively connect the digital environment with the physical world.
Lulú Decoraciones
(Universidad Santo Tomás, 2026-07-27) Bolivar Castañeda, Maria Fernanda; Riveros Venegas, Libet Angelica; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002382720; https://orcid.org/0009-0004-1539-3561
This study aims to assess the current situation of Lulú Decoraciones, an entrepreneurial venture dedicated to the design and production of personalized decorations for children's celebrations, in order to identify improvement opportunities that enhance its competitiveness and long-term sustainability. A qualitative descriptive-analytical research approach was adopted, applying strategic tools such as the Business Model Canvas, SWOT analysis, the Problem Tree, the Pareto Principle, Buyer Persona, Empathy Map, and the Design Thinking methodology. The findings revealed weaknesses in visual identity, brand communication, commercial offer organization, and business formalization. Based on these results, several strategic proposals were developed, including the creation of a comprehensive visual identity system, service packages, a brand identity manual, a product catalog, and an implementation plan aimed at strengthening market positioning and business growth. The study concludes that graphic design plays a strategic role in improving communication, increasing brand recognition, and supporting the sustainable development of Lulú Decoraciones.
Práctica Empresarial
(Universidad Santo Tomás, 2026-07-15) Montoya Rosas, Julian Esteban; Cabra Sánchez, Juan Enrique; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002170112
During my professional internship at Trébol Colombia S.A.S., I had the opportunity to work as a UX/UI designer, participating in the corporate website redesign project. The main goal was to refresh their digital presence, improve the browsing experience, and align the visual identity with the values and services offered by the company as a specialist in technological solutions. The process started with a project kickoff meeting, where the objectives, team expectations, and general guidelines that would guide the design were defined. In this first stage, we discussed the tastes and styles they wanted to reflect, as well as the problems found in the previous version of the site, which included outdated visuals, poor usability, and an excess of technical jargon in the communication—factors that made it hard for the audience to understand the services. With this information, I created a first high-fidelity prototype using Figma as the main tool. The design included a modern, visually clean proposal with a functional structure aimed at making navigation easier for users aged 25 to 60, mainly company executives and CEOs interested in tech services. However, when I presented the prototype in a review meeting, the team felt that the proposal didn’t fully reflect the brand identity, so we decided to restart the process from scratch to build a stronger foundation.

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