Pregrado Diseño Gráfico
URI permanente para esta colecciónhttp://hdl.handle.net/11634/153
Examinar
Envíos recientes
Tipo de ítem: Ítem , Actividades de apoyo en el laboratorio ARKA(Universidad Santo Tomás, 2026-05-26) Sierra Gracia, Oswaldo Nicolas; Parra, Paulo Cesar; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000907677; https://orcid.org/0000-0002-0243-8677This document presents the systematization of the professional internship experience carried out at the ARKA Digital Communication and Creation Laboratory of the Santo Tomás University. The main objective was to structure graphic and multimedia solutions to strengthen the laboratory's institutional visibility and its communicative identity. To achieve this, the Double Diamond design methodology (Discover, Define, Develop, and Deliver) was used as the central axis of the project, articulated with interdisciplinary approaches of STEAM education and active methodologies such as gamification. Based on the qualitative analysis of the experience, two strategic products were developed: a multimedia animation for the "Trayectorias Vitales" project titled "La historia de la abuela sabia" and the ARKA Basic Brand Manual. The results demonstrate that the integration of strategic design and the standardization of visual assets not only optimize the production of digital content but also enhance the social fabric, affective memory, and assertive communication within the university community.Tipo de ítem: Ítem , Aporte del diseño gráfico a la organización interna: creación de una herramienta visual para la gestión de tareas en Uniminuto(Universidad Santo Tomás, 2026-04-24) Tenjo Cuellar, Iván Felipe; Pérez Peña , Natalia Carolina; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001390537; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002202253; https://orcid.org/0000-0001-8896-475X; https://orcid.org/0009-0002-4827-7036This project arises from the professional internship carried out in the Culture, Change, and Well-being area at the Minuto de Dios University Foundation. During this process, it was observed that the graphic design team faced some difficulties in organizing themselves, planning tasks, and communicating clearly, which affected the workflow and overall results. The purpose of the project is to understand why these organizational issues occur and to propose a clearer and more visual way of working as a team, helping to improve communication and task distribution. To achieve this, a simple approach based on observation and the analysis of daily experiences within the work group is used. As a result, the project proposes the creation of a visual tool to record and track tasks, allowing each team member to know what they need to do and when. This project is based on the idea that graphic design is not only useful for creating visual pieces, but also for organizing and improving the way people work together. It is expected that this proposal will be useful for future internships or design teams within the university.Tipo de ítem: Ítem , La ruta del cachaco: La inteligencia artificial como herramienta para optimizar el rol del diseñador gráfico en la ideación, prototipado y producción visual(Universidad Santo Tomás, 2026-05-11) Sánchez López, Juan Pablo; Cubillos Pineda, Oscar Javier; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002307771; https://orcid.org/0000-0001-7956-1588; https://orcid.org/0009-0004-7781-4544La Ruta del Cachaco is a research-creation project in graphic design that involved the development of an interactive prototype supported by artificial intelligence (AI) for the preservation and dissemination of Bogotá’s gastronomy as a cultural experience. This systematization of the experience examines the influence that artificial intelligence (AI) had on the functions of a graphic designer throughout the project, as it helped establish a workflow for tasks that previously required more time or involved limited knowledge in certain areas. AI streamlined the processes of ideation, prototyping, and visual production, enabling the creation of an innovative proposal in digital cultural tourism. The study includes the contextualization of the topic, the research objectives, the justification, and the methodological design implemented, based on Lean UX and Design Thinking. This is followed by a reflective analysis of the significant learning outcomes. In addition, the academic implications of using artificial intelligence in graphic design are considered, along with the description of the La Ruta del Cachaco prototype as an illustrative contribution of AI. Finally, conclusions are drawn regarding the contribution of this experience to the expansion of the possibilities of graphic design in the era of artificial intelligence.Tipo de ítem: Ítem , Diseño como experiencia visual: Conceptualización de la sensorialidad olfativa en la construcción de key visuals(Universidad Santo Tomás, 2026-04-30) Chivatá Arias, Luisa María; Hernandez Contreras, Jeice Dayanna; Serna Cardona, Juan Pablo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001432139; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000096336; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002350036; https://orcid.org/0000-0002-1388-6774; https://orcid.org/0000-0002-1486-1333This report presents the professional internship process and the experience gained at the company*, a leading global innovation company in the health, nutrition, and beauty sectors. In the Perfumery & Beauty Marketing area, the focus was on graphic design, specifically on transforming the key visuals of its clients' brands into a strategic axis for creating sensory and emotional experiences. Through observation and professional practice, it became evident that the construction of key visuals within the company is not limited to visual design but expands into an immersive experience, where aesthetics, language, and visual coherence communicate the values of sustainability, innovation, and well-being. As Ci (2024) points out, "graphic design is much more than a form of visual art; it is a powerful communication tool," demonstrating how visual design, in corporate contexts, acts as a narrative vehicle for conveying cultural meanings. From the research perspective, the focus is on reflecting on how conceptual processes within the company articulate the visual with the sensory, generating memorable and consistent brand experiences. In this sense, "a key visual is the central visual element that represents the essence of a brand, product, service, or event" (Guild of Marketing, 2024, p. n.p.), making its coherent development essential for building purposeful visual concepts. This report presents the methodological development of the experience, the lessons learned from the creative process, and the relationship between visual concepts and brand perception in global and regional corporate contexts.Tipo de ítem: Ítem , El diseño gráfico como mediador en la comunicación interna del Banco Agrario de Colombia(Universidad Santo Tomás, 2026-04-24) Vargas Jiménez, Karen Sofía; Serna Salazar, Juan Pablo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001716881; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002202274; https://scholar.google.com/citations?user=_P3sBCEAAAAJ&hl=es&oi=ao; https://scholar.google.com/citations?user=dPr8G_YAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0001-8755-6287; https://orcid.org/0009-0007-0896-898XThis systematization presents my experience during my professional internship in the Operations Vice Presidency of Banco Agrario de Colombia, where I worked on strengthening internal communication through graphic design. Throughout the process, I identified that the lack of visual consistency in informational materials made it difficult to understand technical information and affected employees’ sense of belonging. Based on this observation, I proposed a unified visual system grounded in user-centered design principles, visual hierarchy, and accessibility. This project demonstrates that graphic design can humanize internal communication, improving operational efficiency while also strengthening the emotional connection between employees and the institution.Tipo de ítem: Ítem , Identidad visual en redes sociales para LID editorial: Análisis y manual aplicado(Universidad Santo Tomás, 2026-04-23) Zapata Duarte, Valentina; D´Luyz Monsalve, Paola Andrea; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001458959; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002294720; https://orcid.org/0000-0002-3151-8246; https://orcid.org/0009-0008-7156-829XThis study systematizes the professional internship experience carried out in the editorial and digital graphic design area of Biblo Market, the company responsible for managing the LID Editorial brand. The activities developed included the creation of social media content, book cover design, and book layout, which allowed the identification of a central issue: the lack of clearly defined visual guidelines to guide the brand’s communication across digital platforms. This situation, confirmed by the Communication Area Coordination, is linked to the constant turnover of design staff, resulting in a fragmented and inconsistent visual identity. In response, this project proposes the development of a digital visual identity manual for social media, aimed at unifying graphic criteria, strengthening visual coherence, and consolidating the digital presence of LID Editorial. The study adopts a qualitative, descriptive, and project-based approach, reflecting on the role of graphic design as a visual management tool within the brand’s communication process and as a means to enhance identity and communication in digital environments.Tipo de ítem: Ítem , Diseño en acción: Instructivo para optimizar las solicitudes de diseño en la Fundación Universitaria San Martín(Universidad Santo Tomás, 2026-04-22) Mayorga Zambrano, Juliana; Serna Salazar, Juan Pablo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001716881; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002202208; https://scholar.google.com/citations?user=_P3sBCEAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0001-8755-6287; https://orcid.org/0009-0007-0572-5050As a Graphic Design intern in the Communications Coordination at Fundación Universitaria San Martín, I identified a problem related to the lack of clarity in design requests from different administrative areas. This situation causes confusion, many changes in the designs, and delays in delivery times. This coordination is also the only team in charge of managing and organizing requests from all the institution’s branches, which makes the process more complex. Based on this, this project proposes the creation of an institutional guide to organize and standardize the process of requesting graphic pieces. The aim is to improve communication between areas and make the workflow more efficient.Tipo de ítem: Ítem , Impacto de la comunicación visual en la coherencia de identidad corporativa en Megalínea: Estrategias de optimización a partir de plantillas.(Universidad Santo Tomás, 2026-04-15) Alfonso Capurro, Jesús Santiago; Hernández Contreras, Jeice Dayanna; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000096336; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002297350; https://orcid.org/0000-0002-1486-1333; https://orcid.org/0009-0003-2127-6145This systematization presents the experience developed during the professional internship at Megalinea S.A., specifically in the Wellbeing and Communications area. The process analyzes how visual communication influences the coherence of corporate identity and functions as a key mediator in the organization’s internal communication and cohesion processes. Throughout the experience, a lack of clear design guidelines was identified, which generates inconsistencies in graphic pieces and affects the reception of internal messages at a national level. In response to this situation, the creation and use of graphic templates is proposed as an optimization strategy, aimed at improving readability, visual coherence, and efficiency in content production. As part of the internship, products such as weekly newsletters, commemorative pieces, adaptations of Notiexpress, and materials for internal activities were developed, applying design tools and principles of effective communication. Beyond operational production, the experience allows for an understanding of how graphic design transcends its aesthetic and technical function to act as a mediator in organizational processes, contributing to identity building and the strengthening of internal cohesion. This constitutes the meaningful learning that guides this systematization and, at the same time, highlights the contribution of graphic design as a discipline in the management of corporate communication.Tipo de ítem: Ítem , Sistematización de la experiencia profesional en diseño gráfico para el fortalecimiento de la identidad visual del centro de emprendimiento e innovación de la Fundación Universitaria San Martín(Universidad Santo Tomás, 2026-01-29) Velandia De La Cruz, Juan Daniel; Pérez Peña, Natalia Carolina; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001390537; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002202164; https://scholar.google.com/citations?user=m1SuUj0AAAAJ&hl=es&oi=ao; https://orcid.org/0000-0001-8896-475XThis work systematizes the professional experience developed in the area of Research and Extension at the Fundación Universitaria San Martín, specifically within the Center for Entrepreneurship and Innovation. Active participation in this space allowed for a direct understanding of the institutional processes aimed at promoting entrepreneurship and innovation within the university community. During the professional practice, a significant issue was identified related to the limited visibility of the Center for Entrepreneurship and Innovation. This situation is reflected in the lack of awareness among a considerable number of students regarding the center’s existence, as well as the services, benefits, and opportunities it offers. As a result, student engagement with the initiatives promoted by the center is restricted, reducing its institutional impact. In response to this context, the project highlights the need to strengthen internal communication strategies through graphic design, considering visual communication as a key tool for building recognition, engagement, and memorability in a university environment strongly influenced by visual media. In this sense, illustration is proposed as the main visual resource due to its versatility and its potential to establish a meaningful connection with a young audience, while also contributing to the consolidation of the center’s visual identity. The document presents the problem statement, the research question and objectives, as well as the justification, methodological design, and the learning outcomes derived from the experience. These sections are supported by theoretical references from visual communication and graphic design, providing a solid framework to understand how the construction of an illustrated graphic language can contribute to strengthening the identity and positioning of the Center for Entrepreneurship and Innovation.Tipo de ítem: Ítem , Orgullosamente banboger: Una propuesta visual para conectar con los colaboradores.(Universidad Santo Tomás, 2026-02-02) Serrano Antolínez, Karen Daniela; Serna, Juan Pablo; Peralta, Cristhian; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002297508This degree project systematizes the professional internship experience carried out at Banco de Bogotá, specifically within the Experience and Communications area, part of the Talent and Administrative Vice Presidency. The project, entitled “Orgullosamente Banboger”, aims to analyze how institutional graphic design can contribute to strengthening organizational culture and improving employee experience through the visual redesign of internal communications. During the internship, a key issue was identified: the lack of clear and standardized graphic guidelines, which resulted in visual inconsistencies and challenges in the production of internal communication materials. In response to this need, a visual proposal was developed to support standardization processes, facilitate the induction of new team members, and reinforce the bank’s corporate identity, drawing inspiration from the internal campaign “Orgullosamente”. The project was developed using the Double Diamond model proposed by the Design Council, which enabled a structured approach encompassing problem diagnosis, definition, solution development, and impact reflection. As a result, graphic pieces, audiovisual content, and visual tools were designed, highlighting the strategic role of institutional graphic design as a driver of cultural transformation. The systematization concludes that strategically applied graphic design in internal communication not only enhances the visual quality of messages but also strengthens employees’ identification with organizational values, visual coherence, and sense of belonging, positioning design as a key element in organizational culture development at Banco de Bogotá.Tipo de ítem: Ítem , Raizada cabello y resistencia Ssistematización de experiencia(Universidad Santo Tomás, 2026-01-12) Castillo Poveda, Ana María; Mendoza Carvajal, Alejandra; Hernandez Contreras, Jeice Dayanna; Fuentes, Alejandra; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000096336; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002295267; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002295591; https://orcid.org/0000-0002-1486-1333; https://orcid.org/0009-0003-0199-4836Raizada Cabello y Resistencia (Hair and Resistance) is a project that seeks to convey the historical and cultural legacy of Afro hair through a workshop guide supported by design, with the aim of replicating it in different spaces and connecting new generations. The project is based on participatory experiences that integrate tools such as augmented reality for historical exploration, the use of graphic and interactive resources for collecting testimonies, and methodological dynamics that allow a genuine approach to the meaning of Afro hair.Tipo de ítem: Ítem , Construcción de coherencia visual en la comunicación pública: estrategias de fortalecimiento estético para los contenidos gráficos y audiovisuales del concejo municipal de Mosquera(Universidad Santo Tomás, 2026-01-27) Sanchez Rozo, Santiago Andres; Serna Salazar, Juan Pablo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001716881; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002202180; https://orcid.org/0000-0001-8755-6287Institutional visual identity is a fundamental strategic resource for public entities, as it directly influences the perception, legitimacy, and trust they build with citizens. This systematization of experiences analyzes the process developed during the professional internship carried out at the Press Office of the Municipal Council of Mosquera, focusing on the application and coherence of its visual identity in graphic and audiovisual content aimed at the public. Although the Council has a consolidated visual identity manual and a defined institutional aesthetic, the analysis revealed inconsistencies in its implementation, especially in vertical-format graphic pieces intended for digital platforms. These inconsistencies affect visual coherence and institutional perception, despite advances in modernization and adaptation to new digital communication languages. Based on observation, critical analysis of communicative pieces, and theoretical reflection on visual identity and public communication, this systematization proposes strengthening the aesthetic coherence of the Council’s graphic and audiovisual products without sacrificing the agility or closeness that characterize current digital formats. As a result, strategic recommendations and visual adjustments applied during the internship are presented, accompanied by an audiovisual prototype that documents and exemplifies the contributions made. Finally, the study reflects on the role of graphic design in contemporary public management, highlighting its capacity to mediate relationships, communicate institutional values, and contribute to strengthening the connection between public entities and citizens.Tipo de ítem: Ítem , Impacto del diseño gráfico en el fortalecimiento de la imagen de Corbeta a través del contenido audiovisual.(Universidad Santo Tomás, 2026-01-26) Rueda Álvarez, Sara Lucía; López Galeano, Andrés Mauricio; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001603993; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002294392; https://scholar.google.com/citations?user=EYA4wNUAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-0600-6353This project presents the systematization of the experience generated during the professional internship at the company Corbeta, in which the importance of graphic design in strengthening the company’s professional image through audiovisual content was addressed, as this was the main task carried out by the intern. During this analysis process, an issue was identified in the visual coherence of the content published on the company’s social media, mainly due to a lack of organization and staff training to generate content both inside and outside the company. This situation was negatively affecting Corbeta’s image, as the lack of visual coherence in the content impacted the professional image, communication, and the audience’s reception of the content. Based on this, a proposal was developed for training content on recording and video production using artificial intelligence, after verifying that this facilitated the creation of materials and improved reach, so that it can be implemented in the future within the company through infographics and courses. Finally, the experience, in addition to allowing professional growth and development within a consolidated company through the creation of an improvement proposal, demonstrated that design directly impacts the image of all brands, is a crucial element for effective communication, and that audiovisual content is one of the most practical tools for establishing connections with today’s audiences.Tipo de ítem: Ítem , Ukizu: Trazo abierto(Universidad Santo Tomás, 2026-01-25) Pelaez Ortega, Paula Andrea; Lagos Moreno, Claudia Ximena; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001637279; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002296314; https://orcid.org/0000-0002-3102-8562; https://orcid.org/0009-0005-7506-5209This project explores the influence of traditional Japanese Ukiyo-e art on contemporary illustration and its potential to be reinterpreted within a current context. Through a theoretical and practical approach, the study examines its visual characteristics, historical evolution, and impact on modern art. The main objective is to adapt the aesthetic and technical principles of Ukiyo-e—such as expressive line work, balanced composition, and the symbolic use of color—into the creation of an accessible editorial product that facilitates learning and practical application. The research culminates in the development of an illustrated manual designed to introduce this technique to new audiences, encouraging both cultural appreciation and artistic experimentation. Ultimately, the study demonstrates how a centuries-old tradition can continue to inspire contemporary creators, serving as a bridge between classical Japanese art and current forms of visual expression.Tipo de ítem: Ítem , El diseño como mediador organizacional en la creación de una estrategia de comunicación transmedia gamificada en el Global Service Center de DHL Bogotá(Universidad Santo Tomás, 2026-01-25) Mendez Camacho, Maria Paula; Serna Salazar, Juan Pablo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001716881; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002297260; https://scholar.google.com/citations?user=_P3sBCEAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0001-8755-6287This systematization of experience is based on the professional internship carried out in the Human Resources area of DHL’s Global Service Center (GSC) in Bogotá, focused on strengthening internal communication and employee participation in engagement activities. Following the identification of low interaction with corporate communications, the project proposes the design of a gamified transmedia communication strategy aimed at revitalizing internal channels and fostering a sense of belonging. Through a Double Diamond methodology and a qualitative, exploratory approach, the outcome was a practical guide for the implementation of a communication strategy that integrates transmedia narratives and gamification to promote active interaction, motivation, and emotional connection with the brand. The experience highlights the role of design as an organizational mediator capable of transforming internal communication into a participatory and meaningful experience, contributing to employee well-being, cohesion, and community building within the organization.Tipo de ítem: Ítem , Rojo y azul en la política colombiana XX y XXI: Evolución del uso del color en campañas impresas y su impacto desde el diseño gráfico(Universidad Santo Tomás, 2026-02-11) Puentes Prieto, Yency Vanessa; Hernandéz Contreras, Jeice Dayana; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000096336; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002297596; https://orcid.org/0009-0004-8030-430XThis research analyzes the evolution of the use of the colors red and blue in printed political campaigns in Colombia between the twentieth and twenty-first centuries from a graphic design perspective. Historically associated with the Liberal and Conservative parties, these colors have gone beyond a decorative function to become visual codes of identity, ideological communication, and political persuasion. However, most existing works address the phenomenon from historical or political approaches, leaving aside its visual and communicative dimension. The objective of this research is to understand how color functions as a semiotic sign capable of constructing collective imaginaries and mediating between ideology and citizens’ perception. The research adopts a qualitative, historical-comparative and descriptive approach based on documentary review and visual analysis of four representative campaigns (two from the twentieth century and two from the twenty-first century). Posters and printed graphic material are examined considering composition, chromatic symbolism and sociopolitical context. The research aims to demonstrate that red and blue have shifted from partisan identifiers to strategic resources of contemporary political discourse, evidencing the active role of graphic design in the construction of social, cultural and visual memory in Colombia.Tipo de ítem: Ítem , La gamificación como herramienta pedagógica para potenciar procesos de enseñanza por medio del método STEAM en contextos escolares(Universidad Santo Tomás, 2025-12-04) Rojas Rojas, María Paula; Córdoba Rodríguez, Cesar Augusto; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001862587; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002297386; https://orcid.org/0009-0006-3150-1694; https://orcid.org/0009-0005-4303-0829This research analyzes gamification as a pedagogical tool to strengthen teaching and learning processes through the STEAM approach (Science, Technology, Engineering, Art, and Mathematics) in primary education. Using a qualitative and documentary approach, it explores how graphic design functions as a visual and symbolic mediator in creating more meaningful, motivating, and inclusive learning experiences. The study examines international references such as the educational models of Finland and Asia and Latin American experiences, particularly in Colombia, where pedagogical innovation faces structural limitations. The findings reveal that the integration of gamification, graphic design, and the STEAM methodology fosters students’ intrinsic motivation, conceptual understanding, and critical thinking. In conclusion, graphic design emerges as a key element in contemporary educational transformation, integrating creativity, visual communication, and technological innovation within the classroom.Tipo de ítem: Ítem , Propuesta de sistematización de experiencia laboral: Organización y gestión del banco de recursos(Universidad Santo Tomás, 2026-01-28) Badran Silva, Sayyid antonio; D’Luyz Monsalve, Paola Andrea; Universidad Santo Tomas; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001458959; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002297398; https://orcid.org/0000-0002-3151-8246; https://orcid.org/0009-0006-6737-9053The following work describes the experience and findings observed during a professional internship within the Marketing and Advertising department of the Fundación Universitaria San Martín. In this role, designs are created for various purposes; while most are intended for the institution's external clients, projects are occasionally developed for other internal departments. Most designs aim to promote academic programs to attract prospective students, which requires a high volume of production. This includes assets for social media advertising as well as merchandising produced in mass for events such as recruitment fairs and mobile offices. Additionally, design support is provided for other institutional projects, such as the university store. This project aims to solve a specific issue identified within the department’s workflow: the lack of organization in the resource bank. This problem directly affects the team’s efficiency and productivity. Consequently, using a qualitative methodology, an organization and management system was designed to optimize the search and use of digital assets. Ultimately, the results of this experience are expected to demonstrate how structured management can improve departmental productivity, serving as a valuable contribution to both the institution and future interns. Once the proposal was presented to the lead designer of the Marketing and Advertising department, it was reviewed and approved. Instructions were given to begin the organization and nomenclature of files according to the proposal. Currently, the project is awaiting a final review of the results by the professional lead before fully implementing the standardized organization and management system for the resource bank.Tipo de ítem: Ítem , Creatividad artificial y creatividad humana en la producción de elementos digitales para el diseño gráfico actual(Universidad Santo Tomás, 2026-02-11) Sánchez Escobar, Andrés Felipe; Hernández Contreras, Jeice Dayanna; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000096336; https://orcid.org/0000-0002-1486-1333In recent years, artificial intelligence (AI) has significantly transformed creative processes within graphic design, particularly in the production of digital elements. This monograph aims to analyze the relationship between human creativity and artificial creativity in contemporary graphic design during the period 2020–2025, in order to understand how both dimensions interact, complement each other, and redefine the role of the designer. The research adopts a qualitative, descriptive and analytical approach based on a documentary review of recent academic sources addressing the integration of artificial intelligence into creative processes, as well as its ethical, expressive, and professional implications. Through the analysis of different authors, the study examines the definitions of human and artificial creativity, the impact of generative tools on design workflows, and the main challenges and opportunities arising from this interaction. The findings show that human creativity remains an essentially symbolic, emotional, and contextual process, whereas artificial creativity is configured as an algorithmic simulation based on pre-existing data and patterns. Although AI optimizes time, expands formal possibilities, and encourages visual experimentation, tensions persist regarding authorship, creative identity, and aesthetic homogenization. It is concluded that artificial intelligence does not replace human creativity, but rather reconfigures it, establishing a collaborative scenario in which the designer maintains a strategic, critical, and ethical role. This coexistence represents an opportunity to redefine creative processes in graphic design, provided that human communicative intention and aesthetic judgment are preserved.Tipo de ítem: Ítem , Levantando anclas(Universidad Santo Tomás, 2026-02-11) Romero Gómez, Jeny Paola; Monroy Torres, Heidi Gabriela; Torres Ruiz, Denize Asceneth; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000079173; https://scholar.google.com/citations?user=WCVp5EAAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-8011-5347; https://orcid.org/0009-0009-7682-5918; https://orcid.org/0009-0006-3167-4296The project aimed to design a sensible and effective communication strategy to inform users of the Soy Oportunidad Foundation in Bogotá about the types of violence against women (GBV). Given the alarming intensification of GBV in Colombia, which saw a significant increase in femicide cases between 2023 and 2024, and which particularly affects women in vulnerable socioeconomic conditions, the research adopted the Design Thinking methodology. This iterative, user-centered approach allowed the design team to deeply empathize with the context and needs of the women, collaborating with professionals such as psychologists and communications specialists to ensure that the communication strategy (which included formats such as a fanzine and the "Violence Meter" tool) was clear, empathetic, and informed without revictimizing. The systematization of the experience. It seeks to demonstrate the positive impact of social design when it transcends aesthetics to become an ethical and transformative tool, adapting to local realities to generate effective social change.