Alternativas estratégicas para la competitividad sostenible de porcelanatos y Pisos de Colombia S.A.S.

Abstract

In this work, strategic alternatives are formulated for the sustainable competitiveness of the business organization Porcelanatos de Colombia S.A.S., which includes the evaluation of the competitive context of the company, the characterization of its resources, capabilities and competitiveness and the definition of strategic alternatives for the construction of action plans that promote sustainable competitive development. The methodology used is based on the proposals made by Thompson, Gamble, Peteraf, and Strickland in their book Strategic Management. Theory and cases (2012) The work consists of nine chapters and in the first four the problem that gives rise to the research is raised, the problem is formulated, the objectives to be developed are formulated and the reasons that led to its development are presented. The framework is the purpose of the fifth chapter, which includes the theoretical, conceptual and legal aspects, as well as the formulation of the hypothesis and the methodological framework. One chapter is then developed for each of the defined objectives, and according to the questions posed by the book of Thompson, Gamble, Peteraf, and Strickland (2012). Finally, the ninth chapter presents the central conclusions and recommendations that emerge from the different phases developed in the preceding chapters. As a central conclusion, it can be pointed out that the company has the necessary resources to ensure its sustainability, although in order to achieve this it must accept the recommendations made in the final chapter, in accordance with the findings identified throughout the diagnostic and analysis process strategic employee. Keywords: strategic administration, competition, building, resources, capabilities, sustainability.