Maestría Administración - MBA

URI permanente para esta colecciónhttp://hdl.handle.net/11634/13158

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Consultoría organizacional para la evaluación de la viabilidad estratégica y financiera del desarrollo de una aplicación móvil en radio uno Villavicencio
(Universidad Santo Tomás, 2026-06-09) Pava Castellanos, Carlos Andrés; Pérez Vega, Rodney Jhoan; Prieto Delgadillo, Mario Fernando; Universidad Santo Tómás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001588923; https://scholar.google.com/citations?hl=es&user=X7E38GAAAAAJ; https://orcid.org/0000-0001-5564-0011
This study presents an organizational consultancy aimed at evaluating the feasibility of developing an Android mobile application for Radio Uno Villavicencio, in the context of the ongoing digital transformation of traditional broadcasting media. Based on quantitative data collected through a structured survey, the study analyzes audience behavior, content preferences, and technological usage patterns. The findings reveal a strong affinity for popular and llanera music genres, frequent daily listening habits, and a high prevalence of Android smartphone use among listeners. Building on this diagnostic foundation, the research proposes a series of strategic recommendations to guide the station’s digital transition. Key areas of focus include fostering organizational cultural change toward digital adoption, designing a user-centered application, implementing hybrid monetization models (freemium structures and targeted advertising), and deploying analytic tools to enable data-driven decision-making. These recommendations are grounded in a comprehensive theoretical framework, drawing from Albarran’s (2017) media economics, Barrios Rubio’s (2016) model of digital transition in Colombian radio, Napoli’s (2011) insights on evolving media audiences, and Edison Research’s (2022) findings on digital audio consumption trends. The study concludes that, with a holistic organizational approach and appropriate risk management in both technical and financial domains, the development of a mobile application is not only feasible but strategically aligned with the station’s long-term sustainability goals. This consultancy offers an analytical and operational framework that could serve as a reference for other regional broadcasters seeking to navigate similar challenges in the digital media landscape.
Teletrabajo en la Administración Pública Colombiana: Retos, Adaptación y Perspectivas Postpandemia
(Universidad Santo Tomás, 2026-07-10) Téllez Montañez, Yesyka Lysedt; Waked Esquivel, Diego Alberto; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001643481; https://scholar.google.com/citations?user=xW3ebSMAAAAJ&hl=es; https://orcid.org/0000-0002-8732-2322
This article analyzes the implementation process of teleworking and hybrid models in the Colombian public sector after the pandemic, using the experience in Spain as a comparative reference. The research employs a qualitative and descriptive approach, supported by a review of official documents, institutional reports, and academic literature related to the topic. Sources from entities such as MinTIC, DANE, and DAFP were consulted for the analysis, in addition to national and international studies on remote work in public administration. The results show that teleworking experienced significant growth in recent years. While in 2019 only a portion of public entities applied this model, by 2022 there was a much broader participation of public servants working remotely. However, this progress has not been without its challenges. Although many entities believe that teleworking has boosted productivity, problems related to mental health, organizational adaptation, and performance monitoring have also been identified. Comparing the Colombian case with the Spanish experience reveals that significant challenges remain in consolidating teleworking as a stable strategy within the public sector. These include differences in technological infrastructure between regions, the need to strengthen institutional management processes, and the lack of clearer criteria for evaluating work in virtual environments.
Plan de negocio para la adecuación y funcionamiento de hospedaje en rentas cortas en Villavicencio a través de plataformas digitales
(Universidad Santo Tomás, 2026-06-12) Martinez Ortiz, Jaime Rodrigo; Alfonso Rodriguez, Ingrid Carolina; Peñuela Ariza, Lady Joan; Rodríguez Oliveros, Fabian Hernando; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000137846; https://scholar.google.es/citations?user=Ny_2drMAAAAJ&hl=es; https://orcid.org/0000-0001-8508-2217
This business plan focuses on creating a short-term lodging option in the city of Villavicencio, aimed at tourists, students, and professionals who require temporary housing, in response to the growth in tourism in the Eastern Plains and the lack of such accommodations in the city that meet the needs of tourists or people passing through for work or study purposes, all in compliance with current legislation, particularly Decree 2590 of the Ministry of Commerce, Industry, and Tourism. Thus, the goal is to address these needs by implementing technological and innovative solutions, as well as strategic partnerships that enhance the customer experience, A market study indicates that there is low competition in this type of accommodation, which is why economic projections forecast steady profits and solid growth over the next five years, coupled with risk mitigation plans that reinforce the company’s financial viability. In conclusion, the strategy aims to boost the region’s economy and tourism appeal through an innovative and environmentally responsible offering, in line with contemporary trends in lodging and vacation rentals.
Modelo de Negocio Sostenible Ganadero en Trópico Colombiano
(Universidad Santo Tomás, 2026-04-27) González Garcia, Sergio; Álvarez Cortes, Carlos Francisco; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000182721; https://orcid.org/0000-0001-7202-8422
It is widely known that the growing world population demands more and more food, and the agricultural frontier has its limits, therefore, it is necessary to seek optimization of processes to guarantee greater yield per unit area. (ABIEC, 2020) (Barbero et al, 2021) In cattle production, the total kilograms produced per year directly influences the profitability of the production system. Another no less relevant indicator is associated with the number of calves born per year or given season, both of which are related to productive potential. Precocity in a herd is essential to maintain a more profitable livestock farm. (Andrade et al, 2020) To implement this improvement in yields, breeding programs have focused on selection through desirable characteristics (phenotypic and genotypic). (Barbero et al, 2021) It is necessary to understand that it should not be treated as an independent factor, it must be related to nutrition, health and management to achieve the planned purpose. The objective of the work was to establish a replicable business plan for investors who provided the monetary resource and were dedicated to establishing relationships with regional livestock producers who have infrastructure and need to be sustainable. The alliance will be dedicated to producing quality calves under standardized management, using results-based genetics and committed to the sector (environmental and social) in search of results for landowners (regional producers) and investors in the eastern Colombian sector. It was identified, thanks to the study of the information collected by federations and institutes, that there is a big opportunity to improve productive parameters in breeding farms. This is why the business model rises, searching for results and generating an economic impact in the region. It´s necessary to understand that the term infrastructure refers to areas planted in improved pastures and fences that delimit pastures where animals will graze. The regional rancher will be the producer (Administrator) and owner of the farm or land where the productive project will be carried out. The investor will be the natural/legal person in charge of providing the money for the initial purchase of the cows that will function as producers of calves, which will be destined for sale and will finance the project. Keywords: Precocity, breeding livestock, management, economic impact, regional livestock farmers.
Estrategia de marketing digital para el posicionamiento institucional de la Corporación Batuta Meta en entornos digitales
(Universidad Santo Tomás, 2026-04-26) Cano Arroyo, John Erych; Garzón Acosta, Jordy Vicente; Gutierrez Gutierrez, Daniel; Leyton Ariza, Camila Del Pilar; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001857797; https://scholar.google.com/citations?user=Vm1Osv4AAAAJ&hl=es; https://orcid.org/0000-0003-3963-6033
This consulting project aims to strengthen the institutional positioning of the Corporación Batuta Meta, an organization dedicated to music education with a social focus in the department of Meta, Colombia. Through a digital marketing strategy with a mixed approach based on the AIDA model, it seeks to improve the communication of its social purpose, increase its regional visibility, and foster greater participation from students and strategic allies. To this end, a perception diagnosis was carried out using surveys applied to parents, students, and internal actors, complemented by a competitive analysis. Based on the findings, a digital marketing proposal was designed, centered on the creation of a landing page, segmented social media campaigns, and content generated with students as the main source of value. The research approach is mixed, with a combination of quantitative and qualitative techniques that allow for the validation of the strategy's relevance. The expected results include an increase in enrollment, the strengthening of financial sustainability, and the improvement of institutional positioning.
Diseño de una Herramienta de Seguimiento al Presupuesto, para Fortalecer la Gestión Pública en la Secretaría de Educación de Bucaramanga Santander
(Universidad Santo Tomás, 2026-06-16) Galvis Cano, Diana Victoria; Barrera Montañez, Anyinsam Daniel; Universidad Santo Tomás; https://scholar.google.com/citations?user=r8fOM1YAAAAJ&hl=es
Budget tracking tools can help managers with the financial and economic analysis of companies. When it comes to public resources, responsibility and care with the treasury are greater, since these are funds whose spending is regulated by specific laws. In this context, the public budget aims to regulate the forecast of fixed income and expenditure, in order to ensure the correct use of state resources. The objective of this research is to strengthen public management by developing a budget monitoring tool for the education sector in Bucaramanga. To this end, it was necessary to use mixed research, based on a qualitative database, supported by the observation of existing information and a documentary review of current regulations and concepts, as well as the development and application of surveys aimed at administrative officials of the Ministry of Education who are involved in project management macro-processes and financial management macro-processes. When analyzing the findings, it can be seen that the participating public officials have a positive level of understanding of budget execution in terms of identifying compliance and the main challenges and areas for improvement in the Secretariat's budget management. However, half of the officials consider that they do not know whether there is sufficient transparency in the execution of the education budget, which highlights the need to train and improve the knowledge of these public officials, given that they are responsible for supervising budget execution. Keywords: budget, public management, resource execution, financial processes.
Análisis sobre la estructura del plan estratégico en la empresa de servicios integrales de ingeniería en telecomunicaciones, eléctrica y civil, SINGTELEC S.A.S.
(Universidad Santo Tomás, 2026-05-05) Echavarría Arango, Anyelo Duván; Cueto Fuentes, Eduardo Nicolás; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000860930; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002335625; https://scholar.google.com/citations?user=WnQLGoUAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-2125-6828
This study aimed to design and implement a strategic plan for the company SINGTELEC S.A.S., with the purpose of strengthening its organizational direction and enhancing its competitiveness within the electrical engineering and telecommunications sector. The research was conducted using a mixed-methods approach, with a non-experimental design and a correlational scope, allowing for the analysis of both quantitative and qualitative variables related to the organization’s strategic management. Initially, an organizational diagnosis was carried out through semi-structured interviews with top management, complemented by document analysis. The findings revealed weaknesses in strategic planning, the absence of management indicators, and decision-making processes primarily based on experience rather than data analysis. However, key strengths were also identified, including industry experience, technical capabilities, and a diversified service portfolio. Based on these findings, a strategic plan was developed, including the redefinition of mission, vision, and strategic objectives, as well as the implementation of control tools such as management indicators and the Balanced Scorecard approach. Subsequently, a phased intervention process was structured to enable its gradual implementation within the organization. The results demonstrate significant improvements in planning, internal communication, process alignment, and decision-making. In conclusion, the implementation of the strategic plan contributed to transforming the organizational management of SINGTELEC S.A.S., consolidating a more structured, efficient, and sustainability-oriented model.
Red Urbana de Huertas Como Alternativa de Economía Verde y Estrategia Sostenible de Seguridad Alimentaria en Comunidades Vulneradas de Floridablanca y Aguachica
(Universidad Santo Tomás, 2026-03-20) Bravo Santos, Libia Marcela; Bracho Colina, Erimar Carolina; Universidad Santo Tomas
The study analyzes the relevance of an urban gardening network as an alternative green economy model and as a sustainable food security strategy in vulnerable communities in Floridablanca and Aguachica. Food insecurity in Colombia has worsened due to factors such as structural poverty, dependence on imports, and low agricultural productivity, critically affecting vulnerable groups, as evidenced by reports from the National Planning Department (DNP) and international organizations; to propose an urban gardening network that integrates economic, social, and environmental dimensions in order to strengthen food security and promote sustainable agroecological practices in the territories under study. Method: A qualitative approach was applied, with a descriptive, bibliographic, non-experimental cross-sectional design, using documentary review and interviews with key informants, specifically managers of the Asohelechales urban garden in Floridablanca, in order to understand local experiences, perceptions, and practices related to urban agriculture. Results: Critical conditions of vulnerability were identified, stemming from armed conflict, migration, socioeconomic inequality, and gaps in basic services; the potential of urban gardens to enhance social cohesion, generate food savings, strengthen local capacities, and promote solidarity-based economic processes was confirmed. The findings demonstrate that urban gardens represent a viable strategy for advancing toward sustainable food security, provided there is technical support, organizational strengthening, and alignment with public policies. The Asohelechales experience highlights that community organization, local leadership, and environmental education are key pillars for scaling these models into broader territorial networks.
Análisis de viabilidad para la constitución de la unidad de licores del Meta como empresa industrial y comercial del estado.
(Universidad Santo Tomás, 2025-12-19) Garces Penagos, Emma Rosa; Rodríguez Acevedo, Jessica Mileidy; Bassi González, Nathalia Gioconda; Sierra Tobón, Julieth Andrea; Universidad Santo Tómás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001683301; https://scholar.google.com/citations?hl=es&user=6lGj-K8AAAAJ
The Unidad de Licores del Meta (ULM), a departmental entity responsible for the production and marketing of liquors, has faced persistent challenges that compromise its stability and competitiveness. This research analyzes the viability of its transformation into an Industrial and Commercial Company of the State (EICE) as a solution to this problem. The study reveals a structural dysfunction, where the administrative and financial autonomy granted by law is nullified in practice by political and budgetary dependence. This analysis is validated in the financial planning, which demonstrates that any projected accounting profit becomes an illusion, as all revenues must be transferred to the departmental treasury, preventing reinvestment and condemning the entity to an annual cycle of decapitalization. Therefore, the study concludes that adopting the EICE model is an indispensable strategic measure. The viability of this change lies in the fact that it attacks the root of the problem: it would grant the ULM independent capital and the real financial autonomy to retain and reinvest its profits. This mechanism is the only way for the company to strengthen itself, leverage its growth, and compete effectively, a model of success already proven by other leading Colombian liquor companies such as FLA and ILC.
Plan de marketing para el posicionamiento de la marca Sr. Donuts en la ciudad de Villavicencio.
(Universidad Santo Tomás, 2025-07-10) Lozano Forero, Arlin Dayana; Trujillo Riveros, Marly Paola; González Arias, María Camila; Silva Manrique, Martha Ximena; Ariza Pinilla, Harold Leonardo; Universidad Santo Tómás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001657299; https://scholar.google.com/citations?hl=es&user=e9qp60MAAAAJ&view_op=list_works&gmla=AETOMgH_Nl7ItmIdH61tD0qAT3Klv_8DWlqqh57t6NvCrkESWluvTm4XDmTfrQdtLm0OECRqOn1Kcw3rFgo0NVg6_O4klfI8Kwft0P8C; https://orcid.org/0000-0001-6085-3660
Sr. Donuts was founded in 2021 in Villavicencio, Colombia, as an entrepreneurial initiative dedicated to the production and sale of artisanal donuts. Although it initially achieved positive acceptance within a specific market niche, the brand has faced challenges in consolidating its positioning and expanding its market share locally. This study aims to design a comprehensive marketing strategy to increase brand visibility, strengthen its value proposition, and contribute to sales growth. The research followed a mixed-method approach with an exploratory, cross-sectional, and non-experimental design. Semi-structured interviews and surveys were conducted with a representative sample of social media followers, complemented by a financial analysis to assess the business’s viability. The study included an examination of the competitive environment, market segmentation, and consumer behavior, leading to the formulation of strategies based on the 7Ps marketing model, digital marketing tools, and storytelling techniques. The projected results indicate that implementing the proposed plan could enhance brand recognition, foster customer loyalty, and expand Sr. Donuts into new distribution channels. Additionally, the plan is expected to have a positive impact on the business’s profitability and sustainability, as well as on local economic development. This work contributes to the strategic marketing management of emerging ventures in the food and beverage sector, offering a replicable model for similar contexts.
Análisis de la sostenibilidad (ambiental, social y económica) del ecoturismo en el corregimiento de Tutunendo, Quibdó.
(Universidad Santo Tomás, 2026-02-05) Ortiz Muñoz, Daniela; Cueto Fuentes, Eduardo Nicolas; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000860930; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001701450; https://scholar.google.com/citations?user=WnQLGoUAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-2125-6828
This research analyzes the sustainability of ecotourism in the township of Tutunendo, Quibdó. The central problem identified using the Vester matrix method lies in the poor management of tourism planning processes. The methodology adopted employed a mixed-methods approach, with an explanatory scope and a non-experimental, cross-sectional design, combining document analysis and surveys of establishments and tourists in the township of Tutunendo, Quibdó. The results show that the ecotourism model implemented in Tutunendo has not yet achieved comprehensive sustainability, as environmental, social, and economic actions are carried out in a fragmented manner. In the environmental dimension, basic conservation practices predominate without the support of management plans or monitoring programs. In the social sphere, job creation stands out, but with low community participation and limited inter-institutional integration. In the economic component, informality and the lack of institutional support limit the destination's competitiveness. The proposal includes the implementation of a Comprehensive Environmental Management Plan, the strengthening of training in sustainable tourism, the creation of a community network, and the consolidation of an Inter-institutional Committee for Sustainable Ecotourism. These actions would allow progress toward a participatory governance model that promotes environmental conservation, social inclusion, and sustainable economic development in the Tutunendo district.
Análisis integral de la sostenibilidad corporativa de las empresas tipo canteras en el Valle de Aburrá
(Universidad Santo Tomás, 2026-01-23) García Pérez, Andrés David; Cueto Fuentes, Eduardo Nicolas; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000860930; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002406863; https://scholar.google.com/citations?user=WnQLGoUAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-2125-6828
This study analyzes the environmental compliance conditions of quarry companies in the Aburrá Valley, aiming to identify the factors that facilitate or hinder the implementation of mitigation measures and sustainable management practices. The research followed a qualitative–cross-sectional approach, using semi-structured interviews, focus groups with entrepreneurs, and documentary analysis, which enabled an in-depth understanding of the perceptions, practices, and tensions that arise in the interaction between companies, environmental authorities, and local communities. The results reveal significant operational heterogeneity and limited formalization within the sector, evidenced by the fact that more than half of the companies do not hold a valid environmental license. Structural barriers were identified, including high compliance costs, regulatory complexity, insufficient institutional support, and technological gaps. Although some companies adopt environmental practices such as dust control and waste management, these measures tend to be partial and do not constitute comprehensive environmental management systems. The study also shows that community pressure and territorial conditions strongly influence the adoption of mitigation actions, while the relationship with authorities is often perceived as punitive rather than supportive. The conclusions confirm that environmental performance in the quarry sector depends on the interplay between internal capacities, regulatory clarity, institutional governance, and social dynamics. Finally, recommendations are presented to strengthen interinstitutional coordination, promote technological modernization, and consolidate technical assistance processes that enable progress toward more sustainable environmental management aligned with the needs of the territory.
Análisis sobre el control fiscal ambiental de la contraloría general de Antioquia
(Universidad Santo Tomás, 2026-02-05) Chávez Ramírez, Natalia Eugenia; Cueto Fuentes, Eduardo Nicolás; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000860930; https://scholar.google.com/citations?user=WnQLGoUAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-2125-6828
This study, entitle Analysis of Environmental Fiscal Oversight by the Contraloría General de Antioquia (Office of the Comptroller General of Antioquia), provides a comprehensive understanding of the oversight process and generates inputs to strengthen the comptroller´s role in environmental protection. Its purpose is to promote a more responsible and efficient management of natural resources through audits that adhere to the principles of efficiency, economy, equity, and the assessment of environmental costs. The results of the analysis reveal that, although the Office of the Comptroller General of Antioquia has made progress in exercising environmental fiscal oversight, it still faces challenges that require institutional strengthening, such as methodological updating and the comprehensive reinforcement of technical, human, and financial resources. In conclusion, the study demonstrates that strengthening environmental fiscal oversight is essential to improving public environmental management and ensuring the proper use of financial resources allocated to the protection of the department’s natural assets. The research offers recommendations aimed at continuous improvement, the implementation of additional oversight instruments, and the consolidation of a preventive approach that promotes the achievement of verifiable environmental outcomes.
Plan de negocio para la creación de una empresa productora de Yogurt Griego artesanal y natural con enfoque de género en el municipio de Floridablanca, Santander.
(Universidad Santo Tomás, 2026-01-29) Ramírez Ortega, Daniel; Valdivieso Ramírez, Sergio; Bracho Colina, Erimar Carolina; Universidad Santo Tomás
The purpose of this study is to develop a business plan for the creation of an artisanal and natural Greek yogurt production company with a gender-focused approach, located in the municipality of Floridablanca, Santander. This initiative responds to the increasing demand for healthy, natural, and locally produced foods, as well as to the need to promote business models that incorporate gender equity as a transversal axis of economic and social development. To achieve the general objective, specific objectives were established, including the development of a market study, a technical analysis of the production process, the description of the administrative structure and applicable legal framework, and the analysis of the financial elements required for the implementation and sustainability of the business.
Estudio de los niveles de confianza y expectativas de los empresarios del sector de las agencias de viaje de Bogotá, a partir del cambio de gobierno nacional del año 2022
(Universidad Santo Tomás, 2026-01-21) Cifuentes Castro, Sergio Leandro Bebeto; Contreras Cuesta, Jairo Enrique; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001352021; https://scholar.google.com/citations?user=uZJiHXsAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-4419-915X
The analysis focuses on the levels of confidence and expectations of travel agency entrepreneurs in Bogotá following the national government change in 2022. Its relevance lies in the lack of sector-specific indicators and in the strategic role of agencies as key players in the tourism value chain in Colombia. A contextualization of tourism in the country is presented, highlighting the main economic and labor results, along with the participation of travel agencies in Bogotá’s tourism dynamics. Subsequently, surveys were applied to sector entrepreneurs with the purpose of building a sectoral confidence index. This indicator was compared with benchmarks such as those developed by Fedesarrollo and DANE, and contrasted with economic variables associated with tourism, including sectoral GDP, employment, and nominal income. Findings show that, despite progress in formalization, employment, and post-pandemic recovery, there remains a perception of uncertainty linked to the political environment, security, and government-driven reforms. In conclusion, travel agencies acknowledge improvements in investment and demand but maintain cautious expectations regarding the country’s economic future. This underscores the need to promote clear and stable public policies, alongside business strategies focused on innovation, digitalization, and sustainability, in order to strengthen confidence in this key subsector of Colombian tourism.
La Construccion de Vivienda Modular Sostenible en Contenedores Marítimos: un Modelo Innovador en el Departamento de Boyacá.
(Universidad Santo Tomás, 2025-12-26) Torres Reyes Juan Camilo; Jiménez Herrera Adriana; Universidad Santo Tomas
Modular housing using shipping containers has emerged in the last two decades as a sustainable, rapid, and economically competitive architectural alternative to traditional construction methods. This review article aims to analyze the main advances and trends in modular housing using shipping containers, in order to identify its contributions as an innovative business and sustainable construction model applicable to the Colombian context. An academic review of this topic is necessary to identify the advances and contributions documented by researchers worldwide to understand how containers are consolidating as a sustainable housing solution and how their benefits could be transferred to the Colombian context. This review article provides a comprehensive overview that goes beyond case descriptions, allowing for a discussion of the relevance of these constructions in Colombia, particularly in Boyacá. Research on modular housing using containers in the global context highlights the importance of analyzing its viability in local settings and justifies the need for an academic review that articulates sustainability, innovation, and affordability. Therefore, the starting point is established for a more in-depth analysis in which background, findings, and perspectives on this innovative construction model will be presented.
Análisis estratégico de la inteligencia artificial como herramienta de control fiscal para la detección automatizada de hallazgos en la contraloría general de Antioquia CGA
(Universidad Santo Tomás, 2026-01-28) Hernández Almanza, María Estella; Cueto Fuentes, Eduardo Nicolás; Universidad Santo Tomas; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000860930; https://scholar.google.com/citations?user=WnQLGoUAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-2125-6828
This research provides a Strategic Analysis of Artificial Intelligence (AI) as a fiscal control tool for automated finding detection within the Contraloría General de Antioquia (CGA). The study addresses the inherent limitations of the traditional posterior and selective fiscal control model, which relies on historical data. AI is proposed as a necessary element to enable a shift towards a continuous and proactive audit model. The methodology employed a mixed and exploratory approach, utilizing a structured questionnaire administered to an optimal sample of 48 CGA Auditing officials. The findings highlight a cultural paradox: over 51% of officials have autonomously integrated AI tools for task optimization and agility, yet over 90% report having a medium-low or very low level of knowledge concerning these technologies. The primary barriers to institutional adoption are the lack of training and appropriation (35.29%) and a high perceived risk (73%) regarding information security. AI implementation is deemed a strategic imperative, sanctioned by regulatory frameworks such as CONPES 4144 of 2025, and is crucial for enhanced data governance and addressing cultural resistance.
Relación intrínseca entre el marketing y la innovación en las empresas: Análisis documental fundamentado.
(Universidad Santo Tomás, 2026-01-18) Jose Luis, Cañon Hernandez; Jarro Sisa, Mauricio Alejandro; Universidad Santo tomas
The intrinsic relationship between marketing and innovation in companies is a widely studied topic due to its significant impact on business success and sustainability. By means of the present documentary analysis, a process of searching for relevant information on the definition of marketing and the approach to innovation in companies is generated. Knowing that marketing refers to a process by which companies create value for customers and establish solid relationships to capture value in return. While innovation refers to the introduction of new products, services, processes or ideas that bring added value to the market or improve existing ones. In this way, through the document developed, these concepts are related and it is possible to conclude that this analysis reveals the fundamental importance of marketing and innovation as strategic pillars for the success and sustainability of companies in the contemporary competitive environment.
Consultoría para el diseño de un modelo de gestión para la fidelización del capital humano de la contraloría general de Antioquia
(Universidad Santo Tomás, 2026-01-22) Máquez Vásquez, Yeli Milena; Cueto Fuentes, Eduardo Nicolá; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000860930; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002417801; https://scholar.google.com/citations?user=WnQLGoUAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-2125-6828
The objective of this research was to design a management model aimed at fostering human capital loyalty within the Office of the Comptroller General of Antioquia, recognizing employees as the institution’s main asset. Their motivation, commitment, and sense of belonging directly influence the efficiency of fiscal oversight. The study identified weaknesses in human talent management, such as the absence of clear motivation policies, the lack of professional development plans, and an unfavorable organizational climate. Additional factors, including perceptions of corruption, insufficient knowledge management, and low alignment with institutional objectives, negatively affect employee commitment. A mixed-method approach was employed, with a non-experimental design and explanatory scope. Surveys were administered to 317 employees to gather perceptions regarding recognition, internal communication, motivation, and opportunities for professional growth. Findings revealed that 42.3% of employees feel fully valued, though communication and development gaps persist. High staff turnover and a negative perception of the institution by users were also noted. Proposed solutions include the implementation of a professional development plan with internal training, job rotation, and mentoring; strengthening organizational communication through dynamic channels and continuous feedback; adopting a hybrid work policy to promote work–life balance; and introducing wellness and emotional salary programs to reinforce motivation and commitment. The study concludes that fostering human capital loyalty is essential to reduce turnover, improve productivity, and strengthen public trust. The proposed management model, based on motivation, communication, professional development, and well-being, represents a strategic path to balance employee satisfaction with institutional efficiency.

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