Creación de empresa Total Mayorista SAS

Abstract

In this project, the company Total Mayorista SAS will be presented, which is an enterprise whose purpose is to commercialize computer articles through a business model based principally on online commerce. Next, different aspects referring to the context in which the organization carries out its productive activity will be approached, with the purpose of establishing if it offers a value proposal that allows it to enter the market in a competitive, sustainable and profitable way. Initially, a brief but precise characterization of the company will be carried out in order to understand the different topics to be dealt with in this document; then, an analysis of the environment will be carried out, taking into account the particularities of the macro-environment as well as the microenvironment, with the purpose of identifying strategic factors that are essential in order to understand what the key elements for the success of the initiative could be; on the other hand, the market where the company will participate will be described and analyzed, allowing to determine the commercial perspectives, which will lead to examine the necessary requirements to face them from the technical, operational, organizational and legal aspects, without leaving aside the strategic thought adopted by the organization which seeks to make an efficient use of the available resources; Finally, the preparation of the financial evaluation, starting with a detailed projection of the possible flows of funds to be obtained from the implementation of each of the strategies formulated, will facilitate the definition of possible economic returns during the time of execution of the project and, taking as a reference the internal opportunity rate, it will be possible to specify whether it is financially feasible or not.