Plan estratégico de comunicación de la caja de compensación familiar de Arauca

Abstract

The content of this document integrates aspects of great relevance for the future of the Family Compensation Fund of Arauca COMFIAR, the result of direct observation, interviews, the application of instruments of the investigative process of the social communicator, which allowed us to recognize the importance of create the Organization's Strategic Communication Plan || PECO, in the absence of this in the corporation. The general concepts of communication, planning, strategic planning and communicational strategic planning are recognized within the background, adding an effort to know the organization with the mission of social welfare that it is inherent. In the same way, it was possible to highlight the problem, its description, the nucleus as a starting point, the justification of the objectives to be met during the investigative process, the applied methodology, the theoretical framework and the deepening of general aspects of the organization, products communicative closing with the conclusions and recommendations.