Pregrado Comunicación Social
URI permanente para esta colecciónhttp://hdl.handle.net/11634/123
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Ítem Desafiando el Estigma: Impacto y Percepción del Voluntariado en Contextos Comunitarios y Corporativos(Universidad Santo Tomás, 2025-01-22) Romero Gaviria, David; Villamil Murcia, Ana Belén; Reyes Albarracín, Fredy Leonardo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000707899; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001864953; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002300708; https://orcid.org/0000-0001-5297-8404this document explores the stigma associated with volunteering in Colombia and how it affects both public perception and volunteer motivation. Based on interviews and personal experiences accompanying volunteers in the field, it examines the barriers they face and the transformative effects of volunteering at both the individual and community levels. The study also highlights the power of personal narratives to destigmatize volunteering and encourage greater social participation. It concludes that, despite the challenges, volunteering is a deeply rewarding activity that deserves greater recognition and support.Ítem Transformación de la Comunicación Deportiva Tradicional en el Siglo XXI a Partir de las Nuevas Maneras de Interacción(Universidad Santo Tomás, 2024) Figueroa Muñoz, Juan Esteban; Rojas Botia, Andrés Felipe; Duque Gómez, Fanny Stella; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001217127; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002214289; https://orcid.org/0000-0001-9829-8615In the 21st century, sports journalism has undergone significant transformation due to the evolution of digital technologies and streaming platforms. These new tools have enabled greater interaction between journalists and their audiences, as well as the ability to broadcast sports events in real-time from anywhere. This study analyzes how these technological innovations have influenced sports journalism practices, comparing current dynamics with those of the 20th century. To conduct the investigative work, a qualitative research method was used, employing methodological tools such as semi-structured interviews, field immersions, and documentary information search. These tools allowed for an adequate contrast between the practices of 20th-century media and those of the 21st century. Changes and transformations in the way sports coverage is conducted were elucidated, as affirmed by some colleagues interviewed who currently practice sports journalism in renowned media outlets. These changes reflect the new dynamics that are emerging in sports journalism thanks to new platforms and the internet.Ítem Abandono Estatal Ante la Violencia Intrafamiliar(Universidad Santo Tomás, 2024) Gómez Sarmiento, María Paula; Zambrano Cañón, Juan Sebastián; Duque Gómez, Fanny Stella; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001217127; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002159627; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002138888; https://orcid.org/0000-0001-9829-8615This research deals with domestic violence, a problem that affects a large part of the population of Bogota, so the Family Police Stations were investigated since there is a dissatisfaction on the part of this population with respect to the service provided. In this sense, the entities in charge were contacted, since this problem would be linked to a lack of control and surveillance, being one of the main factors for which it has not been possible to reduce the figures. We sought to analyze and make visible the alleged negligence of the Family Police Stations in the handling of cases of violence in the family context, according to the lack of guarantees presented in different cases where the inaction of the institution has resulted in revictimization and the perpetuation of violence, all under the law issued by the Government of Colombia, the analysis of testimonies and research of documentary and expert sources in order to obtain different perspectives that will be reflected through an audiovisual product.Ítem Análisis de la influencia de los Discursos de la Iglesia Católica en el Matrimonio(Universidad Santo Tomás, 2024-11-26) Santos Sierra, Angela; Jiménez Novoa, Luisa Fernanda; Correa Samudio, Marcela Catalina; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000029825; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002301131; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002299452; https://orcid.org/0009-0008-5002-9596The present research analyzes, through a communicative approach, how women in the process of marriage in the parish of San Pablo in Bogotá interpret the Catholic Church's discourses on marriage. Based on the theories of power and discourse of Michel Foucault and Manuel Castells, the study examines the influence of these discourses in the construction of gender roles in the context of marriage. Using a qualitative approach involving interviews and discourse analysis, the research employs a matrix to reveal transformations in women's role perceptions, highlighting tensions between traditional teachings and women's contemporary aspirations. The findings suggest that the Church's institutional discourses act as mechanisms of power that shape perceptions of marriage and gender roles, while the women participants actively negotiate these meanings from their own experiences and socio-cultural contexts.Ítem Los desafíos económicos del fútbol femenino colombiano: Transformación de los discursos de Fernando Jaramillo, presidente de la Dimayor en medios de comunicación entre 2021-2024(Universidad Santo Tomás, 2024-10-25) López Ramírez, David Mauricio; Correa, Marcela Catalina; Universidad Santo TomásThis study critically examines the media discourse of Dimayor president Fernando Jaramillo on the economic aspects of women’s professional soccer in Colombia between 2021 and 2024. Using Teun van Dijk’s Critical Discourse Analysis (CDA), this research investigates power dynamics, exclusion, and manipulation within these discourses and their potential influence on the perception and development of women's soccer. The findings reveal that Jaramillo’s messages address the structural and cultural challenges hindering the growth of women’s soccer, limited by economic constraints and low media visibility. Additionally, recent inquiries into Dimayor’s transparency further influence public trust in these discourses. Overall, this study seeks to enhance critical understanding of the media’s role in shaping perceptions of women's soccer, encouraging audiences to engage critically with official narratives within this domain.Ítem Análisis de las Prácticas Comunicativas Interculturales Entre Migrantes Sordos Venezolanos y Sordos Colombianos(Universidad Santo Tomás, 2025-01-29) Díaz Rincón, Edward Alejandro; Torres Sanmiguel, Alexánder; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001403050; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002297045; https://orcid.org/0000-0002-1880-4352Migration is an intrinsic phenomenon in human history that has grown increasingly complex in recent decades due to demographic, political, and social factors that perpetuate inequalities. In this context, contemporary migration reflects economic disparities that exacerbate the vulnerability of those who move, as seen in the massive exodus of Venezuelans. Deaf people who migrate experience an added vulnerability, as they not only face the inherent challenges of migration but also a series of tensions due to communication differences. Hearing disabilities present a variety of degrees and types that require a personalized approach to meet their needs. Barriers such as the lack of interpreters and society’s unfamiliarity with sign language hinder interaction and active participation in daily life. For Venezuelan deaf migrants, relocating to a new country introduces additional complications, such as the differences between Venezuelan Sign Language (LSV) and Colombian Sign Language (LSC), making their adaptation more challenging. This study focuses on the intersection of these realities, exploring how intercultural communication practices develop between Venezuelan deaf migrants and Colombian deaf individuals. This work seeks to contribute to a deeper understanding of the realities faced by deaf migrants.Ítem Agencia de Comunicación All Connection's(Universidad Santo Tomás, 2024-11-26) Guerrero Garzón, Laura Cristina; Uribe Gómez, Andrés Felipe; Correa Samudio, Marcela Catalina; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000029825; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000138916; https://orcid.org/0009-0008-5002-9596This project analyzed the textile and fashion sector in Bogota, addressing the challenges faced by textile vendors in La Alqueria and manufacturers in Tercer Milenio. Based on this research, All Connection’s was created as a digital communication agency aimed at enhancing the visibility and competitiveness of these actors through digital marketing and networking strategies. The digital marketing strategy was essential, focusing on increasing online presence through engaging content such as reels and social media posts, while implementing metrics to measure impact and adjust tactics, maximizing engagement. Simultaneously, All Connection’s facilitated networking among its members, promoting strategic alliances and offering access to webinars and a specialized blog that foster collaboration and learning. This integrative approach not only strengthened the presence of businesses in a competitive market but also promoted adaptation to current trends, ensuring sustainable growth in a constantly changing environment.Ítem Resignificando territorios a través del arte del breaking y el hip hop(Universidad Santo Tomás, 2024) Santacruz Pardo, Chanel Juliana; Meza Maya, Clara Victoria; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001499046; https://scholar.google.com/citations?hl=es&user=SHVaOeYAAAAJ; https://orcid.org/0000-0002-6033-6492The objective of this research project with an emphasis on Applied Communication was to create alternative communication spaces so that the inhabitants of the neighborhoods surrounding the Tunjuelito House of Culture will identify that the art of break dancing is a life project that transforms the way of thinking of young people and people who live in a neighborhood or town, which was achieved through community work with people, who were the main actors in the execution of the project, since it was intended that both young people and Their parents understand how the urban art of break dancing, graffiti, DJing and rap are factors that influence the lives of young people to encourage them to have a life project. Furthermore, understand that different activities and spaces for social participation and artistic expression are tools that transform the way of thinking of young people. Therefore, the work was developed under a qualitative approach, which aims to compile a compilation of how. They perceive this type of street art in their neighborhoods, this in order to change or transform the negative perceptions that they have around this and, finally, they are able to show how they are artistic means or tools that take young people off the streets so that they can Invest your free time in developing a talent or an activity that motivates or passions you.Ítem Transformación En La Creación De Contenido Y Estrategias Comunicativas Para Instagram En Agencias De Comunicación De Bogotá Con El Uso De Aplicaciones De Inteligencia Artificial (Chatgpt Y Copilot)(Universidad Santo Tomás, 2024) Contreras Segura, Laura Alejandra; León Garzón, Iván René; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000006805; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002316458; https://scholar.google.com/citations?user=4mziV_kAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0001-5051-8113; https://orcid.org/0000-0001-6147-2405This degree work examines the impact of artificial intelligence (AI) on communication strategies and content creation for Instagram in communication agencies in Bogota. Using AI applications such as ChatGPT and Copilot, this research explores how these tools have transformed creative and operational processes in the field of communication. Based on a qualitative methodology, including structured interviews with agency leaders and employees, the study reveals that the incorporation of AI allows optimizing time, reducing costs and increasing productivity in content generation. The findings indicate that, although AI facilitates automatic and standardized processes, its use poses ethical and professional challenges, such as the possible reduction of the communicator's creative role and technological dependence. The research highlights the importance of a balance between human creativity and automation, as well as the need to continuously train professionals to master AI tools without compromising content quality and authenticity.Ítem Experiencias Asociadas a la Formación del SENA por las Víctimas del Conflicto Amado y que han Contribuido a su Proceso de Reconstrucción Personal y Social en el Marco de la Comunicación para el Cambio Social(Universidad Santo Tomás, 2024) Trujillo Sierra, Julián Andrés; Ortiz nova, Yaneth; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001405577; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002103795; https://scholar.google.es/citations?hl=es&user=6w44KwwAAAAJ; https://orcid.org/0000-0002-6036-0388Ítem Violencia Simbólica Hacia los Hombres. Una Visibilización en la Red Social Instagram(Universidad Santo Tomás, 2024) Moreno Moreno, Cristian Eduardo; Echeverry Valderrama, María Valery; Duque Gómez, Fanny Stella; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001217127; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002151677; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002151692; https://scholar.google.es/citations?hl=es&user=CPrWu_gAAAAJ; https://orcid.org/0000-0001-9829-8615Constantly evolving social media, Instagram has emerged as a powerful platform for shaping social perceptions and influencing individual behaviors. However, amidst the vibrant tapestry of shared experiences and self-expression, a disturbing trend has emerged: the subtle yet pervasive presence of symbolic violence against men. This often overlooked and understudied form of violence manifests itself through the dissemination of content that denigrates, defames and distorts men's roles and identities. These harmful messages, disguised as humor or social commentary, perpetuate harmful gender stereotypes and inflict psychological harm on men. To fully understand the nature and impact of this phenomenon, we must turn to the insightful work of Pierre Bourdieu, a renowned sociologist who meticulously analyzed the dynamics of power and symbolic systems. Bourdieu's concept of symbolic violence provides a crucial framework for understanding how these seemingly innocuous posts on Instagram can exert a profound influence on societal perceptions of masculinity.Ítem Huellas del Conflicto, Memoria y Representación de la Violencia Armada en el Municipio de Une, Cundinamarca.(Universidad Santo Tomás, 2024) Celeita Doncel, Santiago José; Reyes Albarracín, Fredy Leonardo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000707899; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002204343; https://scholar.google.es/citations?hl=es&user=U3s_FXsAAAAJ; https://orcid.org/0000-0001-5297-8404This journalistic investigation mainly covers the first reconstruction of historical memory in the municipality of Une, Cundinamarca, around the event that occurred on December 25 and 26, 1995, where one of the guerrilla takeovers that most affected this territory happened, located in eastern Colombia. The main objective of the work is to have an archive and repository of historical memory for this people and its victims, expressed through an audiovisual journalistic product. It also seeks to explain why the historical memory of the municipality has not been worked after more than two decades of the event executed in the municipality. It was also evident the importance of having records to work and investigate in this framework. Therefore, through the product, the same victims/inhabitants will tell us what happened and how it happened; a before and after, counting on the help of expert sources, with which it was worked and evidenced an absence of several years in the application of the law of victims of the armed conflict, a problem that delayed the declaration in several cases of persons, families and facts, as well as the updating of figures and reports at the National Victims Center, which means that Une was in a red zone due to the NO presence of these important documents and reports.Ítem Programa Radial 'Roncador, un Buque Social', Emitido en Alianza Entre las Emisoras Escenario Radio (USTA) y Marina Stereo (Armada Nacional)(Universidad Santo Tomás, 2024-05-07) Torregrosa Porras, Valentina; Cortes Rodríguez, Ivan Alexis; Cruz Hernandez, Nancy; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001682341; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002202794; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002202803; https://scholar.google.es/citations?hl=es&user=w38cRtoAAAAJ; https://orcid.org/0000-0002-6640-6738This paper presents the program 'Roncador, un buque social', which is carried out in collaboration with the Colombian National Navy and aims to address social issues relevant to today's youth. This program has as guests experts in the topics to be addressed, both from the Navy and other areas, and is presented on a radio station, Marina Estéreo. The topics to be covered in the program are selected with the objective of generating awareness and reflection in young people about current problems in society. The program seeks to inform about fundamental situations and how they affect society, thus promoting informed decision making. Topics are chosen based on their impact on society and their relevance to young people. The aim is to generate content that can somehow educate young people and adults through radio programs on the different topics presented and identify the different methods that can be implemented to help others or themselves in a given situation. Guests on the program are experts in the topics and their presence on the program allows young people to obtain a broad and diverse view of the issues addressed. In addition, on occasion, victims of social situations are invited to share their experiences and offer a reflection to the young people. Keywords: Social issues, radio program, information, youthsÍtem Polyvalent Eco Fashion Media(Universidad Santo Tomás, 2024) Borja Sarmiento, Laura Juliana; Contreras Garzón, Sarai María Fernanda; Martínez Ortiz, Lina Paola; Cruz Hernández, Nancy; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001682341; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002202779; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002203785; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002202786; https://scholar.google.es/citations?hl=es&user=w38cRtoAAAAJ; https://orcid.org/0000-0002-6640-6738Ítem La Kings League "un Cambio en las Historias Sobre el Fútbol"(Universidad Santo Tomás, 2024) Cerón Alarcón, Gabriel Felipe; Meza Maya, Clara Victoria; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001499046; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002201423; https://scholar.google.es/citations?hl=es&user=SHVaOeYAAAAJ; https://orcid.org/0000-0002-6033-6492This degree work is developed under the modality of journalistic production and presents the research entitled “The Kings League, “a change in stories about football”, presented to opt for the title of social communicator for peace. The initiative to carry out a journalistic production responding to this new topic and the media force it has, arises when finding a void in the way in which coverage is carried out in the media about it, and even worse, when noticing the little importance of the viewer and their entire life story, whether or not it is transcendent according to this league, this is why the general objective is the development of a website for journalistic purposes in which the life stories of the spectators can be told. fans who claim that their lives changed with the emergence of the Kings League. During the investigation, several points were found to work on, but the main finding was the little or no connection between the Kings League and its fans, which is why orienting the project to the fans and the group of them to whom its history of life was affected by this competition. Journalistic resources were used to collect information through interviews and research into the fans and what they claim to experience, this allowed the use of several sources who decided to tell their life experience through the cameras or microphones of the “Kings League Life Chronicles” web page, final resource adapted for this research. This page houses journalistic products such as podcasts, video interviews, written chronicles and some notes or daily news from fans.Ítem “De la Calle a la Tarima": Batallas de Gallos y Cultura Hip-Hop en Bogotá(Universidad Santo Tomás, 2024-05-05) Delgadillo Lozano, Daniel Esteban; Hernández Correal, Catalina; Urrego Ramírez, Santiago; Correa Samudio, Marcela Catalina; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000029825; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002204297; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002147230; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002202552; https://scholar.google.es/citations?user=FPDi7YgAAAAJ&hl=es; https://orcid.org/0009-0008-5002-9596; https://orcid.org/0009-0006-1547-802The presented thesis addresses the cultural and social evolution of freestyle battles in Bogotá, highlighting their role within the hip hop community and their influence on urban youth. Employing a mixed methodology that combines qualitative and quantitative analysis, it examines the history, development, and significance of these verbal improvisation competitions, focusing on the battles of roosters as an emerging sociocultural phenomenon. It explores the transition of freestyle battles from their underground roots to their acceptance and popularization in the public sphere. The study details how freestyle events have created platforms for youth expression, facilitating constructive dialogue on social, political, and cultural issues. Additionally, the impact of social networks and digital platforms on the expansion and democratization of access to these competitions is analyzed. The research also addresses the various perceptions and stigmatizations associated with the hip hop movement and freestyle, discussing how participants and fans have worked to overcome prejudices and foster a deeper, more respectful understanding of this art form. The importance of freestyle battles as a means of empowerment and self-expression for youth is highlighted, providing a space for the development of communicative skills, creativity, and social critique. Finally, the thesis proposes recommendations for future research and institutional support for freestyle battles, emphasizing their value as a tool for social integration and alternative education. It concludes that the battles of roosters in Bogotá are not only a reflection of the city's cultural dynamics but also a significant catalyst for social change and youth inclusion.Ítem Análisis en el Impacto del Mundo Laboral de los Egresados de la Carrera de Pregrado de Comunicación Social del 2019-II y 2020-I de la Universidad Santo Tomás(Universidad Santo Tomás, 2024-04-22) Navarrete Acosta, Natalia; Correa Samudio, Marcela Catalina; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000029825; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002204581; https://orcid.org/0009-0008-5002-9596Since 2016, the Santo Tomás University, specifically in the Social Communication major, has not made any type of transformation in the academic curriculum. The change in the presentation of the resume from the perspective of graduates and its adaptation to the world of work has become fundamental in the search and retention of employment in the modern era. Traditionally, resumes focused on listing candidates' work experience and formal education. However, with the evolution of the labor market, graduates are faced with the need to highlight skills beyond technical ones, such as critical thinking; Likewise, it is important to mention that some graduates are not pursuing their degree, which is why it is significant to identify problem resolution. It is essential to add that the central axis of this research is to make some suggestions for new changes to the curriculum of the Social Communication for Peace career from the needs of the world of work of the graduates of 2019-II and 2020-I in a manner updated. Where a mixed methodology will be worked, through interviews, document review and data collection, in order to obtain good results and be able to suggest what changes are good in the next curricular frameworks.Ítem Boy Bands: Confort y Música para el Desahogo(Universidad Santo Tomás, 2024) Fonseca Castellanos, Andrés Esteban; Salazar Rodríguez, Julían Santiago; Antolínez Chávez, María José; Torres Sanmiguel, Alexander; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001403050; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002110784; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002204057; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002204053; https://scholar.google.com/citations?hl=es&user=kS27HVUAAAAJ; https://orcid.org/0000-0002-1880-4352; https://orcid.org/0009-0000-1278-1252Band fanaticism was consolidated during the 1960s with the explosion of Beatlemania. Beginning with the iconic Beatles, this phenomenon evolved to form the well-known “Boy Bands” such as New Kids on the Block, followed by the emergence of global phenomena such as BTS. Historically, fanaticism has been an essential component and constant in popular culture for decades. This passionate relationship includes not only the love for music, but also a number of social, communicative, psychological and even commercial elements that deserve to be explored. Since the 1950s, social psychology has studied these interactions under the concept of parasocial relationships, in which fans develop one-way, emotional and imaginary bonds with band members. Although they rarely receive direct feedback from their idols, these fans generate unconditional affection for them. These fans may come from diverse socioeconomic, cultural and generational backgrounds, but they are united by a common passion: the music of a particular Boy Band. In Colombia, for example, since the formation of these Boy Bands, hundreds of people have faithfully followed these groups, showing a fervor comparable to that of a soccer fan for his or her team. This connection acts as a sort of invisible thread that transcends common understanding, where passions, emotions and feelings, similar to those of an interpersonal relationship, intertwine. This degree work investigates the parasocial relationships that fans maintain with artists, trying to understand the psychosocial processes involved in the formation of these bonds. In addition, it performs an ethnographic exercise to understand the dynamics of fan groups as identity communities. This way, a profile of the Boy Bands fan is constructed and the influence that these cultural products have on the construction of narrative discourses and values that individuals re-signify according to their context is reflected upon.Ítem La Disparidad Salarial del Fútbol Femenino Colombiano(Universidad Santo Tomás, 2024-06) Garcia Riaño, Juan Sebastian; Reyes Albarracin, Fredy Leonardo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000707899; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002203773; https://scholar.google.com/citations?hl=es&user=U3s_FXsAAAAJ; https://orcid.org/0000-0001-5297-8404The thesis addresses the wage disparity in Colombian women's soccer, analyzing the economic and social inequities faced by female players compared to their male counterparts. It examines the historical context, sport policies and economic structures that contribute to this disparity. It also explores real-life cases and proposes strategies to address this issue and promote gender equity in soccerÍtem Periodismo Deportivo en los Ciberdeportes: la Figura del Caster en los Videojuegos Como Disciplina Deportiva(Universidad Santo Tomás, 2024) Baquero Llanos, Luisa Fernanda; Chamorro Castellar, Nathalia Yulieth; Correa Sicachá, Angie Tatiana; León Garzón, Iván René; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000006805; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001769902; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001765713; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001769494; https://scholar.google.com/citations?hl=es&user=4mziV_kAAAAJ; https://orcid.org/0000-0001-5051-8113; https://orcid.org/0000-0001-7514-2167Sports journalism has been relevant in the coverage of disciplines such as soccer, basketball and tennis, which over the years have managed to attract a significant number of spectators worldwide. As a result of the diversification of these fields and thanks to the positioning of the digital world in the media, there have emerged sports disciplines specific to these scenarios that challenge journalistic coverage. That is why this research seeks to analyze this role within the world of e-sports, through the figures who exercise it today; the casters. To achieve this, two of the most prominent disciplines in both fields were taken as a reference: soccer and the video game Valorant. In order to compare the functions performed by journalists in each of these modalities, interviews were conducted with organizers, players, hostesses, commentators, analysts and sports journalists. In addition, information was gathered from research material dating the trajectory of the first competitions and the rise of eSports as a sport. Field work was essential for the direct collection of the data in question, focusing on points of analysis related to: the distribution of space in the events (virtual and on-site), interaction with the public, narrative styles, broadcasting channels and development of the competition. In view of the fact that e-sports converge in spaces mediated by technology, we took into account what was exposed by Carlos Scolari in his book Hipermediaciones, where digitalization, interactivity and multimedia are considered as communicative processes that establish the new media narratives.