Mediante la consolidación de una identidad y cultura organizacional en la asociación pro recreación y cultura de Zipaquirá (aprecuz), establecer las bases para el desarrollo de una futura alianza estratégica empresarial (2012).

Abstract

The systematization of experience carried out in professional practice allows applying the knowledge acquired during the academic stage, having an approach to working life and facing problems that commonly arise in an organization. Through systematization, a complete analysis of the organization's structure is carried out, evidencing communication problems that interfere with the achievement of the objectives of a company, as is the case of the Association for Recreation and Culture of Zipaquirá (APRECUZ) , where from the collection of information the lack of implementation and appropriation of an organizational culture and identity became visible, which would serve as a support for a future business alliance. Thanks to the fact that APRECUZ is a non-profit organization, it offers cable television service at a very low cost, generating that a large part of the Zipaquian population acquires this service and can be informed through its community news channel. events and news that happen in Zipaquirá.