Análisis del impacto socio ambiental de la política de mercados y negocios verdes en Colombia (2016-2020)

Abstract

This monograph addresses as a subject of study the social and environmental impact of green markets and businesses in Colombia between 2016 and 2020. This time frame denotes the greatest implementation of actions, from the country's executive sector, in which according to the policy public for the promotion of businesses with sustainability criteria. Therefore, the objective of the study was focused on analyzing the socio-environmental of the green market policy. The research method was qualitative, however, some figures were consulted and obtained that contextualize the dynamics of the subject under study. The aspect that required reviewing institutional information, as well as selecting a sample of 2.4% of all green entrepreneurs enrolled in the MADS portfolio to whom an unstructured interview was applied with which primary information was obtained. Among the results, it was found that green business entrepreneurs, despite the economic and political circumstances of, the green business model has been an inclusive alternative for the different communities in different territories of the country, in addition to the opportune thing to generate direct employment, increase their income and strengthen cultural and environmental identities, this due to the public institutional support that has enabled the opening of these markets. Regarding the contribution to the environment, green businesses sustain their activities through criteria of their productive activity within a framework of corporate environmental management for the conservation of nature in the territories.