Análisis de tendencias del crowdfunding como mecanismo de innovación en inversión para las pymes

Abstract

Crowfunding is an alternative financial solution that emerges as an investment mechanism for SMEs. It refers to any capital formation where the financing needs are communicated through an open call to a group of people through a technological platform. Process that goes on increase for the impact on the development of the enterprise and the support for innovation. Therefore, the present investigation has the purpose of presenting the Crowfunding trends from a bibliometric analysis, presenting indicators of quantity from the Scopus database and represented in network maps with the Vosviewer software to identify the key words. As a result, it is determined that crowdfunding is in a state of constant development, the central themes have four fundamental nuclei that intertwine with diverse themes ranging from the financial alternative, social innovation or collaborative creation. The word crowdfunding has the greatest association with topics related to blockchain. Additionally, the hallazgos reveal that it is an effective mechanism to finance the initial capital of projects without the need for financial entities as intermediaries. At the same time, it is a theme that increases each year, although there is still a need to carry out more investigations in this respect and to delve deeper into the themes already exposed, in particular Latin America; because it has the lowest number of articles published compared to the United States and Europe.