Especialización Gerencia Empresarial

URI permanente para esta colecciónhttp://hdl.handle.net/11634/215

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Mostrando 1 - 8 de 8

Plan de Mejora para Msl de Colombia Ltda.
(Universidad Santo Tomás, 2024-09-20) Ramírez Ramírez, Andrés Nicolás; Pulido Pedraza, Jhon Edison; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000107979; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002064086
This project is focused on the implementation of a continuous update system for the foreign trade company MSL de Colombia LTDA., specializing in consolidated imports. Its objective is to optimize the time of the logistics operation, allowing each operational coordinator to update in real time the tasks performed and pending, urgent updates, and activities requested with priority. This strategy aims to improve logistical operational efficiency and internal communication in the consolidated imports area, with the purpose of ensuring that all department personnel are aware of daily updates, opening the possibility for more agile and fluid communication.
Pasantía: aproximación al trabajo de campo en México
(Universidad Santo Tomás, 2024-08-01) Lizarazo Martínez, Pedro Yesid; Cueto Fuentes, Eduardo Nicolás; Universidad Santo Tomás
The Universidad Santo Tomás, in collaboration with the University of Celaya in Mexico, carried out a Diploma in Organizational Innovation Management aimed at students of the Specialization in Business Management programs of the International Business Schools at the USTA headquarters in Medellín and Bogotá. This training program aimed to identify innovative methodologies, practices and initiatives in various Mexican companies, focused on the significant improvement of their productive and financial processes, as well as on the consolidation of their human and relational capital. The purpose was to adopt these good practices in Colombia to strengthen companies and their production chains. The diploma was taught in a hybrid mode, combining face-to-face modules with synchronous ones, supported by information and communication technologies (ICT).
Informe Final de la Pasantía Universitaria Internacional en Rio de Janeiro, Brasil 2023
(Universidad Santo Tomás, 2024-07-22) Díaz Pérez, Angélica María; Cueto Fuentes, Eduardo Nicolás; Universidad Santo Tomás
This report seeks to narrate and comprehensively analyze the experiences, learnings and findings obtained during the internship, revealing how these trends of the Digital Revolution are influencing and reshaping the business world, and how these lessons can be applied and adapted in the Colombian context. The detailed look at the connection between theory and practical application will allow a comprehensive understanding of the challenges and opportunities that arise in today's dynamic business context.
Análisis sobre el uso de las plataformas digitales por los clientes en los procesos bancarios
(Universidad Santo Tomás, 2024-07-12) Ossa Herrera, Kelly Johana; Patiño Vanegas, Juan Camilo
thus evidencing a challenge forthe financial system to link strategies that allow increasing the digital relationship with theusers, a fundamental action to facilitate the management and acquisition of products and services of The bench. The implemented methodology presents a theoretical study with amixed approach, a non-experimental design with a descriptive scope. Primary information is obtained from bank clients through the application of surveys, secondary information is collected through bibliographic research in specialized databases. such as Scopus and Vosviewer, which allow us to know the behavior of the tools technologies inbanking in terms of their level of use worldwide. The main findings They are represented in: first, studies related to the implementation of technologies in thebanking sector are very low or difficult to access, given that it contains reserve information banking, second, the topic in question presents a high level of priority for the construction of positioning strategies in the market, offering differential products and services, facilitating access andtake advantage of the benefits offered by technological development, third, it is determined that the pandemic that the world faced with the presence of Covid-19 was a trigger that accelerated the insertion of technological tools in theprocesses of SMEs, especially the banking sector, as a guarantor of the continuity ofoperation, created an opportunity to generate greater effortsfrom the investigative and academic level to articulate the business sector with theuniversities.
El neuromarketing aplicado en empresas y la recepción de los consumidores
(Universidad Santo Tomás) Vargas Romero, Marco Andrés; Reyes Devia, Carlos Alfonso; Morales Lizarazo, Juan Pablo; Universidad Santo Tomás
Neuromarketing is a tool that has gained great validity in the last 2 decades for which it has generated importance, which cannot be ignored, as it is to mention how it has gained strength has been developed with experiments, practices and scientific verifications that have confirmed how marketing is fundamental when generating aspects such as brand recall in consumers, this being an arduous job due to studies, their proper clothing and a great research process; Which in the end shows results according to how the consumer behaves depending on unconsciously making decisions, and if this great tendency is applied in the correct way, strong results are obtained as opposed to having certain control of the mind
Análisis de tendencias del crowdfunding como mecanismo de innovación en inversión para las pymes
(Universidad Santo Tomás, 2023-03-02) González González, Sandra Milena; Montoya Cardona, Felipe; Patiño Vanegas, Juan Camilo
Crowfunding is an alternative financial solution that emerges as an investment mechanism for SMEs. It refers to any capital formation where the financing needs are communicated through an open call to a group of people through a technological platform. Process that goes on increase for the impact on the development of the enterprise and the support for innovation. Therefore, the present investigation has the purpose of presenting the Crowfunding trends from a bibliometric analysis, presenting indicators of quantity from the Scopus database and represented in network maps with the Vosviewer software to identify the key words. As a result, it is determined that crowdfunding is in a state of constant development, the central themes have four fundamental nuclei that intertwine with diverse themes ranging from the financial alternative, social innovation or collaborative creation. The word crowdfunding has the greatest association with topics related to blockchain. Additionally, the hallazgos reveal that it is an effective mechanism to finance the initial capital of projects without the need for financial entities as intermediaries. At the same time, it is a theme that increases each year, although there is still a need to carry out more investigations in this respect and to delve deeper into the themes already exposed, in particular Latin America; because it has the lowest number of articles published compared to the United States and Europe.
Marketing digital en fútbol: una revisión de literatura y agenda investigativa
(Universidad Santo Tomás, 2022-12-21) Gomez Jaramillo, Liseth Michelly; Vargas Arboleda, Sandra María; Rojas Cifuentes, Andrés Felipe; Patiño Vanegas, Juan Camilo
Soccer, while historically it has been categorized as the most popular sport, has undergone great transformations in the forms of consumption of the brand of sportsclubs, which has caused great evolutions in the field of sports marketing. However, there is not a complete picture of the implications of digital marketing in this advertising segment based on the scientific literature, so this research aims to identify the main research trends of the application of digital marketing in the context of soccer. This is achieved through a bibliometric analysis in the Scopus database, through the design of a specialized search equation. This made it possible to show a total of 564 documents, which revealed a theme predominantly oriented towards developed countries, which have based their research on aspects associated with social networks and consumer behavior, among others. Therefore, it is concluded to expand the scientific literature for emerging countries, responding to the current and emerging characteristics of the research field, so that sports advertising can encourage greater consumption of the brand of sports clubs
Diseño de una propuesta de medios digitales para el mejoramiento de la presencia digital en la empresa Mole Comidas Rápidas
(Universidad Santo Tomás, 2022-08-31) Carrera Burgos, Adriana; Ibagué Guerrero, Erika; Suárez Suárez, David Andrés
In this work, research was carried out on the digital positioning of Mole fast foods, in order to analyze its strengths and weaknesses, and identify its most representative competitors digitally. According to the above and based on the results obtained, they focused on different objectives and strategies that would allow Mole fast foods venture into the world of social networks, seeking recognition and positioning of its brand, which would have a positive impact on the acquisition of new customers and the loyalty of existing ones. Therefore, it reflects the importance of creating a functional media plan for a family business like Mole fast foods that did not have a digital presence but required increased sales and better image.

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