Creación de una empresa basada en la comercialización de repuestos y accesorios para motocicletas con el componente innovador de una herramienta App web

Abstract

Given the increasing use of motorcycles in the city of Bucaramanga and its metropolitan area, there has been a process of evolution that leads traditional brands to offer and innovate motorcycle models more quickly, therefore, this type of behavior in The market has generated that the demand in the auto parts industry increases by big steps. The document presents the results of the research that determines the viability of the company SJ ACCESORIOS Y REPUESTOS, whose main objective is to carry out the business plan taking into account various aspects such as the market segment to which the company focuses , the analysis of growth in the automotive sector, regulations, risks and financial analysis, with which positive results are obtained. After analyzing all the points previously analyzed, the entrepreneur will proceed to take the first steps of the company registering with the respective government entities, then the commercial work, planning, design, photography and development of the APPWEB will begin, scheduled visits to customers to present and instruct the use of the tool as an alternative for the purchase of products, operation and technical summary that exposes the advantages offered by the tool for the provision of the service 24/7, 365 days a year and thus completes strategies of sales.