Impacto del marketing de contenidos en la promoción turística de México y Colombia

Abstract

The text addresses the importance of digital and content marketing in the tourism sector in Mexico and Colombia. It highlights that content marketing consists of creating and disseminating relevant content to attract potential customers and promote profitable actions. Tourism has a great impact on the economy of both countries and represents an opportunity to use digital and content marketing strategies to attract international tourists.

In Mexico, the importance of digital tourism promotion is mentioned through the VisitMexico platform, which seeks to attract 55 million international tourists by 2024. A successful campaign developed by Mexico's Tourism Promotion Council called "5 de mayo" is highlighted, which generated a significant increase in bookings to the country's tourist destinations.

In Colombia, tourism is also an important economic driver, and mention is made of a content marketing campaign carried out by ProColombia during the pandemic to maintain the interest of tourists in the country.The challenges facing Colombian tourism, such as informality, quality of supply and environmental sustainability, are highlighted.The text emphasizes the influence of social networks in tourism promotion and highlights some advantages of using these platforms to attract new customers, improve the user experience and build customer loyalty.It highlights that content marketing is an effective strategy to connect with tourists and generate indirect promotion through the experience shared by other consumers. Overall, the text highlights the relevance of digital marketing in general and content marketing in particular in the tourism industry in both countries, as a tool to attract and keep tourists and promote economic growth in the sector.