Estudio de factibilidad para conformar una empresa dedicada a un nuevo producto y técnica para la depilación del cuerpo humano que funcione como nueva alternativa de belleza para hombres y mujeres mayores de 18 años llamada "EN FRIO"

Abstract

This business plan aims to analyze the economic and financial feasibility, to create a hair removal company where the objective is to enter the market with a new hair removal technique taken hand in hand with an innovative product for hair removal which is designed to take care of the skin and above all ensure hydration of the area exposed to hair removal. Similarly, this company is aimed at men and women of legal age. To determine the viability of the project, a market research was carried out in order to know and evaluate the preferences and habits of the men and women inhabitants of the city of Ibagué who are in a medium-high and high socioeconomic level, also studying the competition and all the possibilities that we have in the market to access a service that could be close to delivering the same results. In turn, an administrative study is also prepared that allows us to know the viability of the business and how we can expand it, which in turn allows us to implement other complementary services where people find satisfaction and pleasure in being there.