Especialización Gestión para el Desarrollo Empresarial
URI permanente para esta colecciónhttp://hdl.handle.net/11634/114
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Ítem Consultoría para la Empresa SOSADY(Universidad Santo Tomás, 2024) Gutierrez Amaya, Yuly Jasbleidy; Malagon Balcedo, Claudia Milena; Andrade Salcedo, Diana Rocio; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000066722This project will work on a consulting model for the organization SOSADY. The company provides accounting and administrative consulting services, EPS and ARL affiliations, quality manuals, strategic planning, training, and document management. Currently, its clients are individuals and public and private companies located in Bogotá and Cundinamarca. The company has been in the market for over 2 years, and its owner holds a degree in Business Administration. Currently, the company SOSADY has processes that need to be reviewed and strengthened to improve the quality and service, providing satisfactory experiences to the clients. This involves identifying areas of improvement in our current processes and designing and implementing changes that allow for more efficient, conscious, and client-oriented deliveryÍtem Diagnostico del Relacionamiento de la ARL, con el Fin de Profundizar en los Aspectos Esenciales del Comportamiento de Esta Área desde el 2018(Universidad Santo Tomás, 2025-01-21) Sánchez García, Natalia Gissela; Aldana Calderón, Jurley Carolina; Andrade Salcedo, Diana Rocio; Universidad Santo Tomas; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001831754; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000066722This document offers a case analysis applying a diagnosis of the ARL Relations area, analyzing its performance from 2018 to date, after a recent restructuring. Its objective is to improve channel strategies through a comprehensive analysis that facilitates its development and generates a positive impact on results, contributing to the growth of the area. This will benefit loyalty and retention and will also optimize process efficiency.Ítem Innovación/ Investigación Modelo de Desarrollo Empresarial(Universidad Santo Tomás, 2025) Gutiérrez Amaya, Yuly Jasbleidy; Malagón Balcedo, Claudia Milena; Andrade Salcedo, Diana Roció; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000066722The present project refers to the consulting theme for the company Sosady, which specializes in strengthening business management by generating efficient development and successful achievement of proposed goals and objectives. The main characteristic of this project is to create an improvement plan because it is a sole proprietorship and lacks market recognition. To analyze this issue, it is important to mention that it is a small company, and its market experience has not been sufficient to gain recognition among public entities, private organizations, and individuals. It has few marketing strategies, which affects its ability to attract more clients through various web platforms, social media, advertising channels, and interactive brochures. It is understood that the organization offers a wide portfolio, providing services such as accounting and administrative consulting, tax returns, affiliation to ESP, ARL, quality manuals, strategic planning, training, and document managementÍtem Consultoría empresarial al área de consultoría de la Universidad Piloto de Colombia(Universidad Santo Tomás, 2024) Ruíz Gómez, Linda Alejandra; Olaya Molano, Juan Carlos; Universidad Santo TomásThe present thesis focuses on developing a consultancy project for the Consultancy Department of the Universidad Piloto de Colombia. The aim is to conduct a thorough analysis of university consultancy, identifying areas for improvement and formulating recommendations to optimize its performance and maximize its impact on the educational community. To achieve this objective, various research methodologies, data analysis techniques, and consultancy strategies will be employed, involving directors, faculty members, students, and administrative staff. The goal is to establish close collaboration with the institution's key stakeholders, ensuring the relevance and feasibility of the proposals. This work not only represents an academic exercise but also an opportunity to contribute to the development and strengthening of the Universidad Piloto de Colombia and to the advancement of the educational sector in the country.Ítem Inversión Inmobiliaria al Alcance de todos: Estrategias para Democratizar la Inversión en la Población Colombiana(Universidad Santo Tomás, 2024) Castellanos Briceño, Germán; Ramirez Baquero, Paula Katherine; Velásquez Rojas, Nubia Alegría; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001590250; https://scholar.google.es/citations?hl=es&user=UxZ6SRQAAAAJ; https://orcid.org/0000-0003-1557-6953The proposed business project presents an innovative perspective by addressing the challenges that have limited participation in real estate investments in Colombia. Real estate crowdfunding is introduced as a key and novel element, not only as a source of financing but also as a tool that democratizes access to the real estate market. This strategy allows people from various economic backgrounds to become co-owners of real estate, offering them a share in the growth and returns of such properties. In this context, the business lines of flipping and coliving not only serve to diversify investment opportunities but also present practical solutions for the acquisition, renovation, and rental of properties, adapting to the changing needs of different audiences, from young professionals to digital nomads. When analyzing the problem, fundamental barriers are identified that have hindered participation in real estate investments in Colombia. Only 15.2% of Colombians save regularly, and only a small percentage of those savings are allocated to asset acquisition. (La Nota Economica, 2021). Additionally, the lack of financial education affects the population's ability to make informed decisions. (La Nota Economica, 2021). Finally, misconceptions, such as the belief that a large amount of capital is required to invest in real estate, limit access to the market and have created a challenging environment. The project aims to specifically address these issues. Therefore, a comprehensive analysis of the real estate market is conducted to establish the feasibility of an efficient business model, with a strategic approach that aims not only to overcome these barriers but also to promote financial education. In this context, real estate crowdfunding emerges as a safe and accessible alternative, offering investment opportunities that transcend traditional limitations. The project’s development focuses on conducting a feasibility study to determine the business’s viability. Through a detailed analysis of the Colombian real estate market, trends, demand, and opportunities are identified, thus optimizing the project's value proposition. This approach not only seeks business success but also aims to have a positive impact on financial education and facilitate access to real estate investments for a broad segment of the population.Ítem Iniciativa Pet Friendly para empleados de Porvenir S.A.(Universidad Santo Tomás, 2024-02-15) Alvarez Rodríguez, Jeimi Andrea; Medina Barragán, Sandra Janeth; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000109394Pet ownership in Colombia has experienced significant growth in recent years, driven by factors such as the COVID-19 pandemic, which led many people to spend more time at home with their pets, this trend has led companies to and organizations adopt more pet-friendly policies. For example, many companies now allow their employees to bring animals to work, some schools and universities have also begun to offer education programs on responsible pet ownership. These pet friendly initiatives are important because they contribute to promoting responsible pet ownership and improving the quality of life of people and animals. It is for this reason that one of the objectives of this initiative is to be able to carry out a review and description of the strategies, developments and advances in the process of Pet Friendly initiatives in the last five years and how they have been received by the different companies that They are managing them and designing the strategy of a Pet Friendly initiative for the company Porvenir S.A. for officials of the administrative headquarters of the General Directorate located in the Bogotá region at points within the company that generate value for collaborators by 2023, identifying the preferences of collaborators, and highlighting what would be the best strategy to be able to carry out The initiative.Ítem Producción y Comercialización de Abono Orgánico - Humus de Lombriz Roja Californiana(Universidad Santo Tomás, 2024-02-06) Miranda Miranda, Nohemy Lorena; Pita García, Angela Dayanni; Medina Barragan, Sandra Janneth; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000109394; https://scholar.google.com/citations?hl=es&user=IhxQoI8AAAAJThe excessive use of chemicals in crops and the inadequate management of organic waste in the municipality of Ventaquemada Boyacá are problems of a social and environmental nature, which affect the health of the people who live in the municipality and also damage the environment by generate pollution to the ozone layer and infertility in the soil, for this reason it is important to plan long-term solutions that reduce the environmental impact. Due to the above, the initiative to develop a business model entitled: Production and Marketing of organic fertilizer (Californian red worm humus) arises, which allows the generation of employment and mitigates the environmental impact by reducing the organic waste that reaches the landfill daily. Pirgua toilet located in Tunja. Below are the benefits of using organic fertilizer: • Helps improve the ecosystem and productivity of crops • Generates defenses against pests and diseases. • Increases water capacity, saving up to 25% of irrigation water. • Neutralizes the PH of the soil, improving structure and texture. • Increases the production of microorganisms, helping soil fertility. • Greater nutrients and flavor in cultured foods. • Reduces the level of insects that attack crops All of the above allows us to identify that the project under study is viable, because, in the Municipality in question, it is necessary to provide an improvement strategy that mitigates environmental damage by helping to reduce organic waste and therefore increase landfill cleaning. This document is structured by an initial section or introduction to the business idea, through the identification of the problem, objectives, justification, as well as the matrix or canvas in which the general idea of the project is briefly described. . In section one of the document, the macro and microenvironment is set out in which important aspects are defined to take into account in the optimal development of the project, since in this way the general behavior, both internal and external, of the business is known and thus generates improvement strategies for its good economic or profitable development. To determine the market study, it was necessary to analyze the size of the market through statistics or information extracted by the Planning Department, Government of Boyacá, DANE, etc. Thus, obtaining real data in relation to the classification of the population and behavior in different scenarios (social, demographic, cultural, natural), to define the target market to whom the reference product will be implemented. The technical operational study aims to demonstrate the composition of the organic fertilizer as well as the manufacturing process in which the required steps from waste collection to the final product are shown through the flowchart, the inputs, materials are also exposed. , infrastructure necessary to achieve the positive result of the Californian red worm humus organic fertilizer. Subsequently, in the organizational study, the possible positions to be implemented with the start-up of the project, the type of company established for the business model, permits, licenses and taxes that will take place are identified. Through strategic thinking, strategies are defined that allow optimal business development to take place, considering relevant aspects such as: Product, customers, promotion or launch, service, price, distribution, allies, etc. In this way the budget is structured to know the costs and expenses necessary for proper functioning. Finally, in the financial study, the costs, budget, cash flow, income statement are built to know the viability of the business around the sales projection and prices established according to the cost of inputs, labor, materials etc.Ítem Diseño de un Prototipo Visual de una App de Asistente Virtual para Apoyar la Selección de Personal en la Organización Soluciones en Salud Centro Oriente.(Universidad Santo Tomás, 2024-02-06) Casas Velandia, Laura; Medina Barragan, Sandra Janneth; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000109394; https://scholar.google.com/citations?hl=es&user=IhxQoI8AAAAJSoluciones en Salud Centro Oriente (SSCO) is a transportation and support company logistics for patients and users with health limitations. It is located in Tunja and legally established since 2016. SSCO presents difficulties in its personnel selection process due to because traditional job interviews are long and require a lot of involvement human. This affects SSCO's ability to respond efficiently to the demands of the market. As a solution, an application prototype is proposed to automate and optimize the interviews in order to support the selection process through interactive virtual interviews, repetitive task automation, efficient feedback, gamified interviews, among others. The objective is to reduce the duration of the selection process and improve the quality of said process, better identifying the most qualified candidates. This would reduce costs and increase productivity in human resources. In this work, environmental analysis, organizational diagnosis, solution proposal which within it theoretical references were consulted in order to obtain more information for the construction of the solution proposal, additionally made the action plan with BSC, strategic map, schedule, the indicators that allow us measure the viability of the proposal, and finally, there are the costs associated with the execution of the application and the costs of implementation by the company, elements that allowed carry out a diagnosis of the organization and from there make this proposal for improvement for the personnel selection process of the SSCO institution.Ítem Propuesta de Mejora en la Experiencia del Servicio Venta y Post Venta para los Clientes de la Empresa Sport Town(Universidad Santo Tomás, 2024-01-19) Barrera Parada, María Juliana; Niño Malpica, Jeimy Valentina; Medina Barragán, Sandra Janneth; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000109394; https://scholar.google.com/citations?hl=es&user=IhxQoI8AAAAJThis improvement proposal is a comprehensive study aimed at strengthening and optimizing the relationship between the company and its customers throughout the business cycle. The document is structured into several sections that address key aspects of the process, starting with a detailed analysis of environments. In this section, internal and external factors influencing the customer experience are thoroughly explored, identifying opportunities and challenges for the organization in today’s market. Next, the organizational diagnosis delves into the internal evaluation of Sport Town, examining its current sales and after-sales processes, as well as its organizational and cultural structures. This analysis provides a holistic understanding of the strengths and areas of improvement that are fundamental to the development of the solution proposal. The central section of the work, proposed solution, presents in detail the innovative strategies designed to improve the customer experience at each stage of the process. From the customization of services to the integration of advanced technologies, this proposal seeks not only to meet customer expectations, but to exceed them to ensure optimal satisfaction. Finally, the action plan details the practical implementation of the proposed solutions. This includes a roadmap that will guide Sport Town in implementing significant changes and performance metrics to ensure the effectiveness of the proposed improvements. Together, these sections constitute a comprehensive approach to raising the quality of sales and after-sales service, thus strengthening Sport Town’s position in the market and generating exceptional experiences for its customers.Ítem Plan de negocios para la creación de empresa productora de huevos orgánicos(Universidad Santo Tomás, 2023) Cristian Leonardo, Rojas; Medina, Sandra; Universidad Santo TomásThe purpose of this project is to determine the viability of a shed, in the municipality of Gacheta - Cundinamarca, with this venture the aim is to sell organic eggs through the method of raising free-range chickens, which consists of leaving an area with crops . of moringa and other vegetables so that the chickens can be in a natural environment, what this causes is to increase the nutritional values of the egg and on the other hand, the chickens are free of stress, currently large companies use the cage method and What it generates is confinement and low quality of the product. In addition, they are supplied with high doses of chemicals to increase egg production, subjecting the hens to stress and animal abuse. The project solves this problem and raises awareness among people. Demandbetterproducts. On the other hand, as a no less important factor, the project would generate employment for people over 50 years of age as a social factor, and helping the growth of the municipality, however, to achieve the viability of the project, three key factors were developed which are to verify . the technical and legal requirements to carry out the implementation of the shed in the municipality of Gachetá – Cundinamarca, as a second factor, it will be evaluated whether the laying hen project is profitable, through the free grazing breeding method, for its distribution in the city of Bogotá, using financial indicators TIR, NPV, Cash Flows, at this point the percentage of food is made, 50% vegetables supplemented with purine for chickens and finally a marketing study is carried out for the sale of organic eggs in the city of Bogotá, identifying the market niche.Ítem Bien-Estar un Equilibrio Entre Salud, Bienestar y Tradición(Universidad Santo Tomás, 2024-01-01) Delgado González, Hermel Mauricio; Munevar, Alejandro; Universidad Santo TomásÍtem Plan de Mejora en el Área de la Gestión de Mercadeo por Medio del Ecommerce Para la Organización Indoblando Limitada, Ubicada en el Municipio de Sopó (Cundinamarca)(Universidad Santo Tomás, 2024-01-19) Torres Ducon, Lolin Tatiana; Medina Barragán, Sandra Janneth; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000109394; https://scholar.google.com/citations?hl=es&user=IhxQoI8AAAAJThe objective of the work developed was to guide the Indoblando organization, by proposing an improvement plan for the area of marketing management through ecommerce, this proposal focuses on providing other means of contact to the organization with customers, guaranteeing to satisfy the needs of a more online world, and with the expectation of expanding the organization’s market to a higher level of consumers. The Project was based on the need caused by the pandemic to acquire products and services in an easy and comfortable way, the aim is to visualize Indoblando integrating several digital tools to provide quality information for consumers, venturing into online media, with website, social networks, payment gateway, payment providers, corporate email, among others, which are basic tools to start the ecommerce process. The Project study was basically prepared in order to provide added value to the Brand, with a detailed study for decision – making regarding the implementation of e-commece, since it is necessary to adapt to the evolution in consumption and be an organization that stands out from the competition. The experience that Indoblando has in the market has helped it to be recognized as a leading company in the market, and for this reason, what it wants to contribute is an improvement process for the marketing are, with the purpose of continuing to build an organization that provides employment, that grows and is profitable through ecommerce. The TPI project is characterized by being composed of the problem statement, the project objectives, analysis of the micro and macro environment, missional environment, strategic environment, subsequently the organization was diagnosed through the MPC, MEFI, MEFE and DOFA matrices, solution proposal, description of the solution, implementation of the proposal, action plan, indicators, costs and conclusions, giving a vision to change, flexibility to constant improvement, use of online media as a sales tool to guarantee the growth of the organization.Ítem Diseño propuesta de planeación estratégica para la fundación de docentes investigadores "ASDOIN", que le permita el cumplimiento de sus objetivos estratégicos y mejora continua(Universidad Santo Tomás, 2023-12-18) Ardila Sierra, Nancy Katherine; García Acosta, María Alejandra; Medina, Sandra; Universidad Santo Tomás; https://orcid.org/0000-0002-3381-206XThis document presents a strategic planning proposal for the “ASDOIN” Research Teachers Foundation, developed by Nancy Katherine Ardila Sierra and María Alejandra García Acosta as part of their business consultancy. The proposal includes specific objectives for the Foundation, addresses the problem it faces, and uses methodologies and approaches for its development. The document also includes information about the company’s organizational culture, its resources and capabilities, customer relationships, leadership, and auxiliary mechanisms. In addition, a work plan is presented and concludes with recommendations for the implementation of the proposal. This proposal is expected to contribute to the continuous growth and success of the Foundation.Ítem Estudio de Factibilidad para la Creación de un Modelo de Negocio Agrotecnológico Denominado Agrostore, Ubicado en la Localidad de los Sauces de la Ciudad de Fusagasugá(Universidad Santo Tomás, 2023-01-26) Novoa Márquez, Brayan Santiago; Rubio Cárdenas, Carlos Andrés; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001592756; https://scholar.google.com/citations?hl=es&user=4KskMc4AAAAJ; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001671437; https://orcid.org/0000-0002-1208-5860; https://orcid.org/0000-0002-6778-5979In this feasibility study, the viability of the development of Agrostore will be determined, a platform supported on the Web, said platform has as its objective the reduction of the gaps present in the agronomic sector, but specifically problems that afflict the small producer in relation to all the commercial process in which it is involved, within these problems is the generation of commercial links (producer/client), the excess of links in the value chain, the absence of alternatives for digital management, among others. The feasibility verification process will include studies such as the analysis of the environment, market study, seeking to verify the demand and initial approaches of the niche, the technical/operational study of the proposed alternative, the organizational and legal study, the strategic thinking for the alternative, including market strategies, organizations and analysis of organizational processes, to finally carry out the formulation and financial evaluation. Within the project, different sources of information will be used and the research methodology will be mixed, allowing a holistic review of the information collected and after them generate the respective analysis seeking to conclude satisfactorily with the generation of a stable and sustainable business proposal from all aspects.Ítem Propuesta para Implementar el Método de las 5s con el Fin de Mejorar los Procesos de Fabricación en Brado Tapicería(Universidad Santo Tomás, 2023-10-10) Quintero Romero, Erika Vanessa; Sarmiento González, Laura Carolina; Rubio Cardenas, Carlos Andres; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001592756; https://scholar.google.com/citations?hl=es&user=4KskMc4AAAAJ; https://orcid.org/0000-0002-1208-5860The development of the Integrated Professional Work is being carried out in a microenterprise of the manufacturing sector called BRADO TAPICERIA located in the city of Facatativá Cundinamarca. Its main economic activity is focused on automotive upholstery, covering painting and welding services of vehicle structures. This business started in 2019 starting from the owner's activity in buying and selling cars and found in it a business opportunity. They started their activity with the upholstery of a vehicle and by the year 2022, three years later, you can find in their offer products such as upholstery of home furniture, chairs, vehicle floors, wallets, steering wheel, gearshift bar, tapi linings and paint maintenance. This paper will discuss the 5S methodology to be applied in the business in order to improve manufacturing processes, quality of products and services, as well as interpersonal relationships, communication and generate a more productive work environment. Different opportunities for improvement were identified in different areas, both in the production and manufacturing part and in the organizational environment. Regarding production, it is evident that there is disorder in the storage of materials, causing difficulty in moving around in the common areas of the workshop, this can cause accidents during the performance of tasks. On the other hand, it was found that the work environment is affected since the collaborators do not have an adequate work space, that is; The workshop has enough space for each one to have an ideal work area, however, being poorly distributed and in disorder, it is not possible to have said area for each one, it is also necessary to provide them with suitable work implements for the realization of the same as they are: chairs, good lighting, ventilation and other necessary elements. The 5S methodology is carried out through 5 stages which applied to this project are: - Seiri: which refers to the classification of materials that are usable from those that are not usable in the upholstery. - Seiton: refers to the organization of the work area. - Seiso: refers to keeping the work area clean. - Seiketsu: seeks to normalize these customs until they become daily habits. - Shitsuke: refers to the training that should be given to the personnel.Ítem Diseño de un Plan para la Implementación de una Nueva Modalidad de Crédito: “WtePresta” en el Banco W S.A.(Universidad Santo Tomás, 2023-10-09) Rincón Pérez, Cesar Augusto; Miranda Quintero, Luis Eduardo; Rubio Cárdenas, Carlos Andrés; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001592756; https://scholar.google.com/citations?hl=es&user=4KskMc4AAAAJ; https://orcid.org/0000-0002-1208-5860The objective of this project is to evaluate the viability of a new credit modality called “WtePresta”, in order to implement the product in Banco W S.A. that will look for people who do not have credit experience, to obtain a loan from a financial institution. Heads of households and adults without training who hardly have a permanent job, choose to start or set up their business, and due to their socioeconomic conditions, request loans from illegal people, who take advantage of the needs and abuse interest rates, placing at risk his integrity even his own life. In this way, it is intended to take the statistical data of the population of Valle del Cauca who would be potential clients to benefit from this type of credit, but offered by an authorized banking entity, in such a way that they are not only granted the loans but also contribute with the credit experience. A methodology based on consulting statistical sources and a sociodemographic study will be defined to quantify the population market; followed by surveys through the commercial force who will obtain more information to categorize the data and conclude the feasibility. Once it is feasible, the internal strategies will be carried out to adjust the processes so that there is a method defined before the credit is acquired, and the steps defined for its collection and balance of the loan, taking into account the needs of both of the client as well as of the Bank.Ítem Agencia de marketing digital para pymes con enfoque incluyente en la ciudad de Bogotá(Universidad Santo Tomás, 2023-08-30) Beltrán Flórez, Daniel Felipe; Gutiérrez Romero, María Camila; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000179886; https://orcid.org/0000-0003-1269-6896The purpose of this work is to present a strategic and innovative proposal for the creation of a venture corresponding to a digital marketing agency with an inclusive approach that can be developed in an innovative environment in which inclusion is playing a key role because it is understood that organizations should strive to reach more markets in which the audiences to be impacted are not homogeneous. This proposal aims to provide a solution to the key points involved in a business plan through various points that converge in an accurate strategic planning that aims for the success of the business idea. In this sense, key points for the business proposal were addressed as the justification to understand the relevance of the project, the objectives with its scope, analysis of the micro and macro environment in which the project will be developed to understand the different effects that converge, a market study to analyze the economic sector, the competition and what are the estimated sales projections, an operational study to understand the necessary aspects for the operation of the company, an organizational and legal study for the constitution of the project within the most optimal norms and standards. Additionally, the marketing and organizational strategies will be addressed along with the analysis of organizational processes that will complement the structuring of the agency. Finally, the financial formulation and evaluation will be the means to structure the economic viability of the project.Ítem Creación de un Centro de atención primaria e integral para los adultos mayores del Municipio de Aguazul, Casanare.(Universidad Santo Tomás, 2023-07-08) Caceres Cruz, Fabiola; Medina Barragan, Sandra; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000109394; https://scholar.google.com/citations?hl=es&user=IhxQoI8AAAAJThe objective of this document is to present a project for the creation of a comprehensive care day center for the elderly population of the Municipality of Aguazul, in the department of Casanare. In this study, the problem with this population was raised and the following studies were carried out: environment, marketing, technical/operational, organizational, and legal, strategic thinking, and financial formulation and evaluation. With the analysis of these studies, we want to satisfy the needs and interests of the elderly. In addition, the items that must be invested to develop this project in the short term are presented.Ítem Estudio de factibilidad para conformar una empresa dedicada a la organización de eventos corporativos y de marketing con logística integral en el municipio de Barbosa Santander(Universidad Santo Tomás, 2023-04-21) Espitia Ramírez, Sandra Lorena; Rubio Cárdenas, Carlos Andrés; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001592756; https://scholar.google.com/citations?hl=es&user=4KskMc4AAAAJ; https://orcid.org/0000-0002-1208-5860The entrepreneurial project in question aims to establish a company specialized in the organization of business events and marketing in the municipality of Barbosa Santander, in such a way that the current concept of event organization is innovated, thus allowing the client to develop the event according to their needs and with the support of trained professionals in the area, as business commitment of social responsibility, it is intended to link mothers who are heads of families, also with a positive impact on the environment, incorporating the use of eco-friendly spaces that help protect the environment, in relation to the above, the following activities will be developed: Advice will be provided to companies in the organization of corporate and business events and conferences, adapting to the needs of the client. Suppliers will be identified in order to create alliances to carry out the event. Follow-up will be carried out on each of the activities to be carried out in order to generate trust in the client and also the fulfillment of the acquired commitments. Keeping in mind that Santander is a tourist department, characterized by its climate, its gastronomy and its people that make it a desired destination, events will be organized in open places that have a cultural identity.Ítem Estudio de Factibilidad para la Creación de una Empresa Dedicada a la Venta de Arroz Blanco la Martinita en el Municipio de Saldaña Tolima(Universidad Santo Tomás, 2023-04-21) Rodriguez Lozano, Juan Sebastian; Rubio Cárdenas, Carlos Andrés; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001592756; https://scholar.google.com/citations?hl=es&user=4KskMc4AAAAJ; https://orcid.org/0000-0002-1208-5860This feasibility study focuses on the creation of a company that will be dedicated to the sale of white rice with its own brand in the municipality of Saldaña and its surroundings, without having an industrial plant to carry out the entire process of transformation to final product, if not It will be carried out through the machining work of another independent milling industry, in the department of Tolima where this company will be located, the cultivation of rice is developed, being the raw material for this project, the sale of rice will be done independently, constituting a own brand since the white rice market is very competitive, this idea was born since observing the adversities of the milling industries against rice farmers nationwide where they are running out of the opportunity to have better payments for their harvest, seeing themselves overturned to sell them harvests from these large industrialists because they are the only ones who purchase this material, this business idea will be in charge of giving one more hope to all those small farmers who do not have that feasibility of having a better income and thus be able to compete in a healthy and legal way with these industrialists with a higher quality rice, when it comes to We will not have our own industrial plant since the investment resources.