Industria 4.0: adaptación de los Negocios a las nuevas tendencias

Abstract

The environment and context of international business is currently developing in a scenario of constant changes and adaptation to trends by consumers as a result of the different innovations that have emerged over the last decades reflected in the products designed for each market type. This essay aims to capture some relevant aspects that have given way to what is currently being developed in different areas of international business and that has had an influence that is represented in the different trends, changes and strategies implemented by the companies. companies around the world. To do this, the concept of industry 4.0 will be initially addressed in order to give context to international business in today's world. Subsequently, some relevant aspects will be proposed to take into account about the adaptation of companies to the new era, such as the recognition of some megatrends that influence industry 4.0 such as e-commerce, artificial intelligence, constant connectivity and autonomy, In addition, examples of companies that have revolutionized through innovation and their adaptation to the industry will be presented. Finally, some challenges for the adaptability of organizations to this phenomenon will be presented. To conclude, a comment will be made about the content presented and how these factors are relevant in the implementation of new strategies aimed at current businesses.