Plan de negocio para jabones artesanales elaborados con membrana de huevo

Abstract

This study develops a business plan for the commercialization of artisanal soaps made with hyaluronic acid extracted from egg membrane, aimed at women over 40 years of age in Floridablanca, Santander. The research combines a mixed methodological approach that integrates literature review, market analysis, and financial evaluation. The results show a receptive market niche, with approximately 80% of respondents willing to pay a premium price for natural cosmetic products with anti-aging properties. The technical feasibility of extracting hyaluronic acid from egg membrane through enzymatic processes is established, with protocols that guarantee its stability in soap formulations. The financial analysis reveals the need for an initial investment of approximately 63 million pesos, with a recovery period of more than three years in the realistic scenario, although with profit potential through adjustments in price and volume. A marketing strategy focused on consumer education about the specific benefits of the product and a selective distribution model through pharmacies, specialized stores, and direct channels is proposed. The study concludes that, although there are initial financial challenges, the project presents a viable entrepreneurship opportunity that combines biotechnological innovation with sustainable practices, responding to contemporary trends in the cosmetic market and the growing demand for natural alternatives in skin care.