Proyecto de fortalecimiento empresarial aplicado a alas del mundo – agencia de viajes y turismo S.A.S.

Abstract

The document presented below is based on a need identified in the company ALAS DEL MUNDO – AGENCIA DE VIAJES y TURISMO, a company with 5 years in the market and whose team has over 20 year’s experience in the sector; is a company that has achieved a market position, particularly in the religious tourism but, as indicated by the owners has been a decline in the last year which is reflected in their performance, this work is carried out in order to present this company a proposal for strengthening plan that can be reviewed and gradually implemented to achieve results in the short, medium and long term. The work was developed under the guidelines CARIBE methodology, designed and developed by the teacher Hector Murcia. This methodology was implemented because it suggests analyze the company as a system, studying the external, internal, administrative, marketing and financial factors and determine strengths and weaknesses to potentiate correct; this procedure conforms to the general objective of this document and therefore step develops specific goals and outcomes. The proposed improvement has as its ultimate goal a positive impact on the company, this is subject to the approval and implementation by management; however, they have implemented some suggestions made for the project such as staff training, implementation of operating manuals, mission, vision, values and strategies, obtaining first advances in the internal organization and unification of concepts and be recognizable in the development of the document.