Luka

Abstract

The LUKA project was created in response to the lack of financial education among young Colombian adults between the ages of 18 and 22—an issue that limits their economic autonomy and their ability to make responsible decisions about saving, credit, and investment. This situation reinforces inequality and hinders the development of long-term well-being, highlighting the need for a proposal that combines learning, accessibility, and design through a clear and visually engaging approach. The main objective is to design an interactive web interface that facilitates the understanding of basic financial concepts through graphic and dynamic resources, promoting clear and appealing learning adapted to the language of young people. LUKA seeks to transform complex topics into interactive and meaningful experiences. To achieve this, the project adopts a mixed, exploratory, descriptive and project-based methodology, integrating quantitative and qualitative techniques such as surveys, interviews, and usability testing. These tools will make it possible to understand the real needs of the target audience and validate the effectiveness of the proposed design. The expected outcome is a visual, gamified educational platform that translates financial concepts into accessible experiences, encouraging healthy financial habits. Consequently, the project directly benefits young Colombian adults, strengthens their financial education, and contributes to the fulfillment of SDGs 4 and 8, related to quality education and decent work.