Imagen, Diseño y Sociedad

URI permanente para esta colecciónhttp://hdl.handle.net/11634/1940

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Mostrando 1 - 20 de 138

Raizada - cabello y resistencia. Diseño de taller que conecta a las nuevas generaciones con el cabello como expresión histórica de resistencia
(2025-10) Castillo Poveda, Ana Maria; Mendoza Carvajal, Alejandra; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002295267; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002295591; https://scholar.google.com/citations?hl=es&view_op=list_works&gmla=ALUCkoUSTRQtJjKUp15hfN0wMx6tfKieVxqX6Y1gw86kJVcZN0S0mLRMvJfjYmOXDBmpU_bm1dpS5oxLcWwMFPYKmKZgaE7XUw&user=ZuQ6qrIAAAAJ; https://scholar.google.com/citations?hl=es&view_op=list_works&gmla=ALUCkoXIdqEjkaqAdrglGzgwlZ1wY5x7FU-dytnrmOzf3-zgoddbZQuIgqVwzn7ICzjQEBwSynMuNX_a7ecEgMfpPO82TQAlJg&user=aCrDreAAAAAJ; https://orcid.org/0009-0003-0199-4836; https://orcid.org/0009-0006-2147-1452
Raizada Cabello y Resistencia (Rooted Hair and Resistance) is a project that seeks to convey the historical and cultural legacy of Afro hair through a workshop guide supported by design, with the aim of replicating it in different spaces and connecting new generations. The project is based on participatory experiences that integrate tools such as augmented reality for historical exploration, the use of graphic and interactive resources for collecting testimonies, and methodological dynamics that allow for a genuine approach to the meaning of Afro hair.
Fanzines: Procesos gráficos editoriales impresos de proyectos autogestionados como herramienta de expresión
Betancourt Castro, Ximena; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002296295; https://scholar.google.es/citations?hl=es&authuser=1&user=h83mNLEAAAAJ; https://orcid.org/0009-0007-3157-2756
This paper analyzes how fanzines, as self-managed editorial graphic processes, maintain their expressive and cultural function through their materiality and manual processes in a globalized context that transforms the notions of personal and collective, based on a qualitative approach and a case study of three different creative fanzines present at the Feria Papel Caliente 2025, We also evaluated the area that the fair provided for the creation of a personalized editorial product based on fragments of the exhibitors' creations, allowing us to understand how the materiality of the fanzines retains its personal and collective expressive value in globalized contexts. This analysis highlights the possible ways in which expression is found as an essential part of fanzines as self-managed products of contemporary editorial design that resist the visual standardization arising from globalism.
Interactive, inclusive and multimedia book to make visible and teach about the importance of visual arts education
(2025-10) Gómez Ordóñez, Gabriela Andrea; Martínez Ortiz, Claudia Milena; Poveda López, Danna Sofia; Rivera Latorre, Laura Valentina; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002367726; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002367715; ; ; https://scholar.google.es/citations?hl=es&user=MeoEdQIAAAAJ; ; https://scholar.google.com/citations?user=rehOpXoAAAAJ&hl=es&authuser=1; https://scholar.google.com/citations?hl=es&user=06pohWkAAAAJ; https://orcid.org/0009-0002-4727-2671; https://orcid.org/0009-0007-3931-4313; https://orcid.org/0009-0005-8100-8665; https://orcid.org/0009-0009-0099-3376
This project proposes the design of an interactive, inclusive, and multimedia book that includes augmented reality and animations, aimed at children from pre-school to primary school aged between 5 and 11 years in Bogota to make visible and teach about the importance of visual arts education. This initiative seeks to respond to the lack of artistic training in educational institutions in Bogota. To this end, the Design Thinking methodology was applied in order to learn more about the user’s needs and interests. From this, the storytelling and character design was built to connect and convey the message in an appropriate and attractive way that promotes divergent thinking and creative expression and contains tools such as cc (close caption) and sign language so that it is accessible and understandable to various audiences.
Creatividad artificial y creatividad humana en la producción de elementos digitales para el diseño gráfico actual
(2025-10) Sanchez Escobar, Andres Felipe; Universidad Santo Tomás; https://orcid.org/0009-0007-5096-5539
This monograph analyzes the relationship between human and artificial creativity in contemporary graphic design amid the rise of artificial intelligence (2020–2025). Through a qualitative and documentary approach, it reviews recent research on the ethical, aesthetic, and professional implications of AI in design. Results show that although AI enhances efficiency and expands creative possibilities, it lacks the cultural sensitivity and communicative intent that define human creativity. The study concludes that both forms of creativity are complementary: AI acts as a tool for exploration, while designers retain a critical and ethical role. In Colombia, this integration represents both a challenge and an opportunity to strengthen the professional identity of graphic designers in a rapidly evolving technological landscape.
Portadas musicales animadas: Identidad visual y conexión emocional para artistas emergentes.
(2025-10) León Castañeda; Noreña Agudelo, Ana Sofia; Montejo, Mariana; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002426985; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002427199; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002429411; https://scholar.google.com/citations?hl=es&user=sisM4gIAAAAJ; https://scholar.google.com/citations?user=f5E6FAcAAAAJ&hl=es; https://scholar.google.com/citations?view_op=list_works&hl=es&user=m_B6xFoAAAAJ; https://orcid.org/0009-0006-6100-8518; https://orcid.org/0009-0003-5477-8934; https://orcid.org/0009-0005-0893-9543
The consumption of music on digital platforms has transformed how audiences engage with artists, reducing the experience to a purely auditory and often superficial interaction. In this context, album covers—once powerful spaces of artistic and conceptual expression—have lost their emotional impact on the audience. This project aims to restore that connection through graphic design, animation, and multimedia by developing animated album covers that strengthen the visual identity of emerging artists. Using a qualitative methodology with exploratory, descriptive, and applied approaches, this research analyzes the visual and emotional perceptions of young artists and listeners to identify symbolic and aesthetic patterns that guide the creation of animated prototypes. These prototypes are integrated into an interactive web platform that expands the musical experience beyond sound, immersing the audience in visual worlds that reflect the artist’s essence. The expected outcome is an immersive design proposal that redefines the relationship between music and image, fostering a more emotional and meaningful digital listening experience.
E-Live: Plataforma web para la visibilización y reclutamiento de jugadores de esports en Latinoamérica
(2025-11) Sandoval Bello, Joel Andrés; Ramos Orostegui, Reynaldo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002429514; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002429470; https://orcid.org/0009-0005-5489-3152; https://orcid.org/0009-0004-7258-1331
The E-Live project proposes to create a web platform to improve the recruitment of amateur and semi-professional esports players (Tier 3) in Latin America. It arises due to the lack of specialized spaces that connect players and teams in an organized way, since currently these processes occur in social networks or informal forums, generating disorder and few opportunities. E-Live centralizes player information, offering profiles with statistics, competitive data and availability, and will allow teams to easily search and filter talent. It also includes scrims and tournaments modules, to increase the visibility and competitive level of users. The project also supports SDGs 8 and 9, promoting decent digital work, innovation and technological development in the region.
Chandas urbanas: Diseño de un libro digital interactivo para fomentar la coexistencia responsable
(2025-11) Ballesteros Sicachá, Juana Carolina; Castellanos Benavides, Daniel Felipe; Ramos Bolaños, Laura Valentina; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002427580; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002427602; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002427544; https://scholar.google.com/citations?hl=es&user=HIyjaVkAAAAJ; https://scholar.google.com/citations?hl=es&user=hr6AvP8AAAAJ; https://scholar.google.com/citations?user=IEqpo6sAAAAJ&hl=es; https://orcid.org/0009-0006-5755-9034; https://orcid.org/0009-0002-8031-7915; https://orcid.org/0009-0006-7290-2793
This project proposes the design of an interactive and illustrated digital book aimed at children aged 8 to 12 in Bogotá, to clearly and attractively communicate the importance of responsible coexistence with urban animals. In the city, species such as pigeons, rats, stray dogs, and cats are often perceived negatively, generating rejection and mistreatment. This reflects a lack of environmental education that prevents recognizing their ecological role in urban ecosystems. The project follows a mixed, applied, and exploratory methodology based on the Double Diamond model and the Design Thinking approach to develop a visual and interactive educational proposal that fosters empathy and environmental awareness. Through visual narratives, stories, and dynamic activities, the book aims to promote values of respect and responsibility among children. The outcome is an educational tool aligned with SDG 15: Life on Land, contributing to the appreciation of urban biodiversity and strengthening the relationship between citizens and their natural environment.
Blog interactivo para la resignificación del graffiti en Bogotá desde el diseño gráfico.
(2025-11) Reyes Gómez, Karen Gabriela; Pardo Hoyos, Brayan Camilo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002428352; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002429608; https://scholar.google.com/citations?hl=es&user=CrDwcHAAAAAJ; https://scholar.google.com/citations?hl=en&user=DkMJp8kAAAAJ; https://orcid.org/0009-0003-8174-9450; https://orcid.org/0009-0005-1951-4647
Tinta Libre is a research-creation initiative from the field of graphic design that aims to change the perception of graffiti in Bogotá, traditionally linked to vandalism, into a cultural, aesthetic, and community practice. Through an interactive blog, the project showcases young urban artists (ages 15-20) by integrating voices, narratives, images, products, and cultural maps. Using the "Transparent Box" methodology (exploration, design, and participatory validation), it demonstrates the potential of design as a cultural mediator and an agent of social change, fostering inclusion and participation.
Latente: Lo que existe, aunque no siempre se ve.
(2025-11) Guerrero, Vanessa; Ramírez, Valentina; Linares, Juan; López, Camila; Universidad Santo Tomás
Latente is a visual and narrative project that approaches mental health from a sensitive and creative perspective. Its goal is to symbolically and emotionally represent three psychological conditions: anxiety, bipolar disorder, and phobias. Through a digital comic complemented by animations, the project gives form to internal experiences that are often difficult to express in words, inviting viewers to empathize with those who live with them. The project uses illustration, color, visual rhythm, and movement as expressive tools to reflect the instability, contrasts, and depth of the human mind. More than informing, Latente offers a sensory and reflective experience that challenges stigma and opens a dialogue about the importance of understanding what is not always seen, what remains hidden, yet exists and quietly breathes within each person.
Luka
(2025-11) Bermúdez Rodríguez, María Paula; Guzmán Torres, Darian Paola; Bernal Caro, Eliana; Molano Moreno, Catalina; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002427526; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002427524; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002427520; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002427521; https://scholar.google.com/citations?hl=es&user=oHybSvwAAAAJ; https://scholar.google.com/citations?hl=es&user=uhadsPUAAAAJ; https://scholar.google.com/citations?hl=es&user=J8U-7-4AAAAJ; https://scholar.google.com/citations?hl=es&user=0SgFtRgAAAAJ; https://orcid.org/0009-0006-6550-3911; https://orcid.org/0009-0007-2179-9068; https://orcid.org/0009-0009-5421-2918; https://orcid.org/0009-0007-0750-0517
The LUKA project was created in response to the lack of financial education among young Colombian adults between the ages of 18 and 22—an issue that limits their economic autonomy and their ability to make responsible decisions about saving, credit, and investment. This situation reinforces inequality and hinders the development of long-term well-being, highlighting the need for a proposal that combines learning, accessibility, and design through a clear and visually engaging approach. The main objective is to design an interactive web interface that facilitates the understanding of basic financial concepts through graphic and dynamic resources, promoting clear and appealing learning adapted to the language of young people. LUKA seeks to transform complex topics into interactive and meaningful experiences. To achieve this, the project adopts a mixed, exploratory, descriptive and project-based methodology, integrating quantitative and qualitative techniques such as surveys, interviews, and usability testing. These tools will make it possible to understand the real needs of the target audience and validate the effectiveness of the proposed design. The expected outcome is a visual, gamified educational platform that translates financial concepts into accessible experiences, encouraging healthy financial habits. Consequently, the project directly benefits young Colombian adults, strengthens their financial education, and contributes to the fulfillment of SDGs 4 and 8, related to quality education and decent work.
Diseño editorial como herramienta para aprendizajes significativos
(2025-10) Lagos Moreno, Claudia Ximena; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001637279; https://scholar.google.com/citations?hl=es&user=ZjjA734AAAAJ; https://scienti.minciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000015735; https://orcid.org/0000-0002-3102-8562
This paper describes the academic experience carried out in the thirdsemester Editorial Design module at Universidad Santo Tomás, in collaboration with social and cultural collectives. The project involved creating illustrated books addressing real social issues, using active methodologies such as Problem-Based Learning and Project-Based Learning. Editorial design is highlighted as a pedagogical tool that promotes quality education, interdisciplinarity, and social memory. The results demonstrate meaningful learning, community impact, and the development of designers with critical thinking and ethical awareness.
Helping hands: Discover and protect animals
(2025-10) Villa, Andrea Carolina; Córdoba, Angela Nath; Cubides, Ana María; Universidad Santo Tomás; https://orcid.org/0009-0003-3056-1597; https://orcid.org/0009-0008-3221-7956; https://orcid.org/0009-0003-0119-7562
In Bogota, animal abuse remains a concern, especially in vulnerable areas where there is little education on animal welfare. This project proposes the creation of an interactive booklet aimed at children from 5 to 10 years, with the aim of promoting respect as well as care for animals from an early age. Through playful activities, close narratives and visual resources designed for this stage of development, we seek to sensitize children about animal abuse, its causes, consequences, as well as ways to prevent it. Unlike other materials that focus solely on responsible adoption, this book addresses the issue of abuse in a direct and understandable way, promoting empathy and a sense of responsibility. The proposal arises from the need to have pedagogical tools that reinforce the values of coexistence, in addition to respect for sentient beings, while complementing public policies and strengthen the citizen culture around animal welfare. Children are expected not only to acquire knowledge, but also to become promoters of good treatment for animals in their family and social environment.
El día después: La comunicación sobre el cuidado de los recursos naturales a través de un videojuego para demostrar la importancia de estos recursos en el sector ambiental a jóvenes de 18 a 20 años en la ciudad de Bogotá D.C.
(2025-10) Díaz Dávila, Jorge Andrés; Cárdenas Ordoñez, Laura Stephania; García Suarez, Valentina; De Oro Abril, Mauri; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002291124; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002293728; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002297231; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002294840; https://orcid.org/0009-0009-4537-5184; https://orcid.org/0009-0000-8739-5399; https://orcid.org/0009-0007-7107-564X; https://orcid.org/0009-0005-5046-3956
This paper presents a research-creation focused on the design and development of the video game "El Día Después”, which seeks to communicate action on the care of natural resources, especially among young people aged 18 to 20 years in Bogota. The video game offers an interactive and entertaining experience, in which players face different challenges that show how the decisions they make affect the environment and therefore natural resources. The game's narrative highlights through the graphic design the importance of making responsible decisions, showing the consequences of not making them.
Rojo y azul: Evolución simbólica del color en la comunicación política impresa en Colombia (siglos XX–XXI)
(2025-10) Puentes Prieto, Yency Vanessa; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002297596; https://orcid.org/0009-0004-8030-430X
This study analyzes the symbolic evolution of red and blue in Colombian printed political communication from the mid-twentieth century to the present, understanding color as a cultural and semiotic sign within graphic discourse. Using a qualitative and historical-comparative approach, four political campaigns—two from the 20th century and two from the 21st—are examined to identify how chromatic codes have shifted from partisan emblems to strategies of emotional persuasion. The analysis integrates visual semiotics (Van Leeuwen, 2011) and color theory (Itten, 1970; Gage, 1999), as well as the sociopolitical and technical contexts of printing in Colombia. Results show that red, associated with mobilization and social struggle, and blue, with authority and trust, have remained constant yet redefined in contemporary political advertising. From the field of graphic design, color is understood not as a decorative element but as a mediator between ideology, perception, and visual memory.
Libros digitales interactivos para la preservación de saberes culturales
(2025-10) Torres Ruiz, Denize Asceneth; Cabrera Lozano, Aida Milena; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000079173; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000818879; https://scholar.google.com/citations?hl=es&user=WCVp5EAAAAAJ; https://scholar.google.com/citations?user=WcBjRDkAAAAJ&hl=es&oi=ao; https://scienti.minciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000015735; https://orcid.org/0000-0002-8011-5347; https://orcid.org/0000-0002-4377-2516
This working paper presents the project of developing a collection of interactive digital books aimed at preserving the uses and customs of ethnic communities in Colombia, including raizal, Afro-descendant, Rom, and Palenquero groups. The proposal addresses the urgent need to safeguard intangible cultural heritage at risk of extinction due to globalization, migration, and digital divides. Through a participatory approach and the application of action research methodologies, the project seeks to document ancestral knowledge, co-design digital content with cultural bearers, and develop accessible interactive e-books. Preliminary results are projected in the creation of a pilot collection validated in university and community contexts, with an impact on cultural appreciation, social appropriation, and the strengthening of ethnic identity.
Tipografía, cultura e identidad: Experiencias pedagógicas en el diseño tipográfico desde los carnavales colombiano
(2025-10) Riveros Vanegas, Lisbet Angélica; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001637293; https://scienti.minciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000015735
This document presents an academic reflection on the educational process developed in the Typographic Design module of the second semester of the Graphic Design program at Santo Tomás University. Based on the theme "Carnivals: Colombian Parties and Festivals," the project integrated research, formal experimentation, and collective creation, coordinating different subjects through an interdisciplinary approach. The pedagogical approach focused on problem-based learning, design practice, and an understanding of typography as a cultural, expressive, and communicative vehicle. The text seeks to highlight the potential of typography as a means of identity expression and as a tool to promote a more conscious, reflective, and locally situated design education.
Ukizu: Trazo abierto
(2025-10) Pelaez Ortega, Paula Andrea; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002296314; https://orcid.org/0009-0005-7506-5209
Ukiyo-e, the Japanese art of woodblock printing that flourished during the Edo period (1603–1868), continues to inspire artists around the world for its simplicity, elegance, and narrative power. This research explores how the visual language of Ukiyo-e, its use of line, color, and composition, can be adapted and reinterpreted within contemporary illustration and editorial design. Through theoretical analysis and case studies, the study examines the historical evolution of Ukiyo-e, its impact on modern art movements, and its lasting influence on digital and graphic practices today. In addition, it identifies Latin American illustrators who have reimagined this aesthetic in their own visual languages, bridging cultures and eras. The project culminates in the proposal of an illustrated manual that simplifies the understanding of Ukiyo-e for new audiences, promoting an accessible and reflective approach to art-making. Ultimately, this research demonstrates that the essence of Ukiyo-e —the beauty of the fleeting moment— remains a timeless tool for visual storytelling in today’s fast-paced creative world.
MalocAnime - Colombian graphic
(2025-10) Parada Dimate, Miguel Angel; Universidad Santo Tomás; https://scholar.google.com/citations?hl=en&user=_LDPG1IAAAAJ; https://orcid.org/0009-0009-0377-7935
This project aims to develop an audiovisual animation based on Colombian cultural identity, focusing on visual elements and sounds representative of different regions. Drawing from national graphic references, a visual line will be proposed that blends magical realism with an original aesthetic aimed at young adults. The study identifies the lack of a consolidated visual identity in Colombian animation, which motivates the creation of a coherent and functional graphic system. Through a mixed methodology with correlational and experimental depth, visual, narrative, and sound data will be collected and analyzed, leading to the production of an animated short film.
Semillero: Experimentación creativa e ilustración: Una estrategia para potenciar el aprendizaje interdisciplinar
(2025-10) Lagos Moreno, Claudia Ximena; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001637279; https://scholar.google.com/citations?hl=es&user=ZjjA734AAAAJ; https://scienti.minciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000015735; https://orcid.org/000 0-0002-3102-8562
This working paper presents the Science, Technology and Innovation training strategy called Creative Experimentation and Illustration Hotbed – “Every Child Pays the Ticket”, developed at the Graphic Design Faculty of Universidad Santo Tomás. The hotbed aims to explore creativity and graphic design from an interdisciplinary perspective, prioritizing processes over finished products. The methodology focuses on experimentation with various expressive languages (sound, tactile, motional, gustatory, theatrical), encouraging interaction among disciplines and embracing failure as part of learning. Results include the creation of a blog with audiovisual evidence and the strengthening of social practices through exposure to new perspectives and contexts. This initiative fosters comprehensive student training, enhancing their critical and creative capacity to address social and cultural challenges.
Plumas al pasado, conservación de la memoria de aves en vía de extinción.
(2025-10) Rico Quiroga, Alejandra; Padilla Torres, Luna Alejandra; Rodriguez Echeverry, Maria Fernanda; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002429671; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002429539; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002429537; https://scholar.google.com/citations?hl=es&user=VBT6wCMAAAAJ; https://scholar.google.com/citations?hl=es&user=wnx8XJEAAAAJ; https://orcid.org/0009-0002-5001-6978; https://orcid.org/0009-0004-0973-485X; https://orcid.org/0009-0004-3553-7139
Colombia is the country with the greatest number and diversity of bird species in the world. However, due to both natural and external factors such as habitat loss, wildfi res, hunting, and deforestation, many species have been pushed to the brink of extinction. In light of this, raising awareness about biodiversity conservation is essential. Surveys conducted among children aged 6–10 revealed a signifi cant lack of knowledge about Colombian birdlife. This lack of information limits not only their cultural and symbolic understanding but also their awareness of the essential ecological roles these species play. Plumas al Pasado was created to help recover the memory of extinct and endangered bird species from the Colombian Andean region. Through editorial design, education, and animation, the project developed an interactive fi eld-diary-style book that includes information about the birds, engaging activities, ambient sounds, illustrations, and augmented reality features via the “PlumApp,” which allows readers to visualize the birds directly from the book. As a methodology, we applied design thinking and collected both documentary and exploratory data through surveys of children aged 6–10 to assess their knowledge of the topic, as well as interviews with ornithologists and experts from the Humboldt Institute, who were presented with an initial prototype of the book.

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