Imagen, Diseño y Sociedad
URI permanente para esta colecciónhttp://hdl.handle.net/11634/1940
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Ítem Datos cualitativos y aprendizaje social: Percepción Social de Alicia en el País de las Maravillas(2024) Hernandez Contreras, Jeice Dayanna; Torres Ruiz, Denize Asceneth; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000096336&lang=es; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000079173; https://scholar.google.com/citations?user=hcMOTFcAAAAJ&hl=e; https://scholar.google.es/citations?view_op=list_works&hl=es&hl=es&user=WCVp5EAAAAAJ; https://orcid.org/0000-0002-1486-1333; https://orcid.org/0000-0002-8011-5347This project seeks to establish what type of image related to the story of Alice in Wonderland is the most remembered and the one most associated with Lewis Carroll's classic story. To achieve this, it uses a critical exploratory methodology that combines qualitative and quantitative social network analysis techniques. Alice in Wonderland has inspired numerous authors and artists over the years, demonstrating its ability to connect with people from different times and cultures. The methodology used focuses on the analysis of the connections and preferences that social network users establish with the different versions and visual interpretations of Alice's story. Through interviews and focus groups on digital platforms, qualitative information on audience perceptions is collected and the information is triangulated to establish results. By focusing on the connections and preferences of social media users, this study aims to identify the versions and interpretations of the story that have the greatest evocative power and that best reflect the relevance of this classic today.Ítem Voces Silenciadas: exponiendo el bullying escolar a través de una historia interactiva(2024) Mayorga Zambrano, Juliana; Ombita Rodríguez, Daniel; Tenjo Cuellar, Ivan Felipe; Vargas Jiménez, Karen Sofía; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002202208; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002202252; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002202253; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002202274; https://scholar.google.es/citations?user=UPuZLY0AAAAJ&hl=es; https://scholar.google.com/citations?hl=es&user=VZBM22cAAAAJ; https://scholar.google.com/citations?user=VP8fBKMAAAAJ&hl=es; https://scholar.google.com/citations?user=dPr8G_YAAAAJ&hl=es; https://orcid.org/0009-0007-0572-5050; https://orcid.org/0009-0001-8205-885X; https://orcid.org/0009-0002-4827-7036; https://orcid.org/0009-0007-0896-898X“Silenced Voices" is an interactive visual narrative project that seeks to address the problem of school bullying through an immersive experience. The interactive story is designed to raise awareness about the impact of bullying and encourage empathy and inclusion in the school environment The story follows the life of Samuel, a high school student who experiences bullying from his peers, and the player assumes the role of the protagonist, making decisions that affect the development of the story. With three possible endings, the story seeks to generate. reflection on the consequences of bullying and promoting the peaceful resolution of conflicts The color palette and visual design, along with a dynamic soundtrack that reflects the feelings of the main character, create an immersive experience that seeks to emotionally connect the player with the story.Ítem Unitoons: Deconstrucción de las narrativas de género(2024) Chavarrio Bello, Gabriel; Galindo Laverde, Andrés Felipe; Sanabria Quintero, Esteban; Pinzón Daza, Sergio Armando; Universidad Santo Tomás; https://orcid.org/0009-0006-6810-449X; https://orcid.org/0009-0006-6810-449X; https://orcid.org/0009-0002-2484-2790; https://orcid.org/0009-0009-1313-4407This project addresses the lack of representation and stereotypes within the LGBTQ+ community through an inclusive digital platform called 'Unitoons'. Utilizing a 'Double Diamond' methodology structured into four stages: Discovery, Definition, Development, and Delivery, it provides a transmedia experience that empowers the LGBTQ+ community. To offer authentic and participatory spaces for this population, the platform provides opportunities for discussion and idea exchange, facilitating meaningful connections among members. The objectives include platform design, with a focus on research and workshops to ensure an inclusive experience. Additionally, the project aligns with Sustainable Development Goal number 10: Reduced Inequalities. Finally, the digital platform enables the LGBTQ+ community to represent themselves interactively, through collaboration, allowing for the creation and sharing of meaningful and authentic content, promoting an inclusive and positive transmedia experience.Ítem Diseño de un toolkit interactivo para trabajar la concentración en niños con TDAH dentro del aula de clase y el hogar(2024) Franco Tovar, Daniela Isabel; Hernandez Mendoza, David; Romero Cedeño, Eduardo Enrique; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002202089; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002195979; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002202145; https://scholar.google.es/citations?user=46Xn4zoAAAAJ&hl=es; https://scholar.google.es/citations?user=y2x8ke4AAAAJ&hl=es; https://scholar.google.es/citations?user=iYzcIHMAAAAJ&hl=es; https://orcid.org/0009-0007-4345-5514; https://orcid.org/0009-0009-9025-1738; https://orcid.org/0009-0009-4140-3328ADHD is a disorder of cognitive development associated with a continuous pattern of inattention, hyperactivity or impulsivity, the symptoms associated with it can directly influence the daily activities and social relationships of the individual who presents it (National Institute of Mental Health, 2021). Therefore, the following research proposes the design of an interactive toolkit that helps to work on concentration skills in children with ADHD in school and home environments. For this purpose, it is intended to understand the specific concentration difficulties faced by these children in the classroom and, with the help of professional experts in the field, to investigate the appropriate tools and activities for their development. Finally, through the implementation of graphic design and its different areas of knowledge, we seek to provide practical and accessible solutions that can improve the time and level of attention used in the activities that children with ADHD perform in their daily lives.Ítem Social and emotional learning through color(2024) Hernandez Contreras, Jeice Dayanna; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000096336&lang=es; https://scholar.google.com/citations?user=hcMOTFcAAAAJ&hl=e; https://orcid.org/0000-0002-1486-1333Social and emotional learning (SEL) is a comprehensive process that enables individuals to cultivate essential competencies, such as self-awareness, self-management, social awareness, relationship skills, and responsible decision-making. However, the learning associated with SEL can also be unconsciously transmitted through visual culture, particularly the use of color in classic stories and narratives. The project on color and social learning aims to investigate how color in images conveys ideas that contribute to this implicit social learning, even when the illustrator or viewer may not be consciously aware of this process. The methodology involves a systematic analysis of visual and written data, using the Zero tools from Harvard to understand the symbolic systems that convey information through art and visual experiences. Illustration color has acquired social significance over time, allowing intangible semantic values to be transmitted through the image. When the viewer decodes the image, they acquire information related to various contexts, such as social, political, religious, or cultural, which is intrinsically linked to intertextual relationships that generate an understanding of the message.Ítem Bogotá al Descubierto: Un Viaje Ilustrado por la Identidad Urbana(2024) Velandia De La Cruz, Juan Daniel; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh =0002202164; https://scholar.google.es/citations?user=6fIZLZMAAAAJ&hl=es; https://orcid.org/0009-0000-2808-2288This research aims to contextualize, narrate, and describe the culture of Bogotá through interactive and visual elements such as illustration and sensory objects, which will immerse the reader in this chaotic and diverse city. This visual element will offer perspectives from different people and their own views on how they perceive and live in the city. The purpose of this album book is to promote pride and identification with Bogotá's culture and to create a closer connection with the city's culture. The book will cover different topics related to Bogotá's underground scene, including important places, typical foods, types of crime, diversity, art, emblematic locations, biodiversity, all narrated through eye- catching illustrations with a caricatured style and through different perspectives. The goal is to create a work that not only informs but also inspires and celebrates Bogotá's identity.Ítem Propuesta de un estudio histórico introductorio sobre la Orden de Predicadores en Colombia en la época contemporánea(2024) Correa Higuera, Juan Francisco; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001472 077; https://scholar.google.com.mx/citations?user=4kX_e9YAAAAJ&hl=es; https://scienti.minciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000015735; https://orcid.org/0000-0001-6720-6482The Order of Preachers in Colombia has been the subject of numerous historiographical studies, due to the complexity of its many different affiliated institutions (convents, colleges, missions) and the legacy of many of its members. Numerous fields have been studied in which the Dominican tradition has left its trace. This is the case of politics, education, arts and human sciences. This introductory historical study is characterized by its original approach to the study of a religious order starting from its matrix nature, within which other institutions of a derivative nature emerge. In other words, it seeks to approach an encompassing institution from the register of social history, with a special focus on the evolutions it has undergone as a matrix institution, which in turn have an impact on the evolution of the institutions affiliated to it.Ítem Creación del ala “Emprende” dentro museo virtual de la Facultad de Diseño Gráfico(2024) Guzmán Rodríguez, Andrés; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002198166; https://orcid.org/0009-0006-9191-401X"Ala Emprende RA" is an innovative project aimed at fostering entrepreneurship within the university community through the use of augmented reality, the initiative involves creating a platform within an existing university museum, where students and entrepreneurs can showcase their projects in a stunning and engaging way. The platform will serve as a space for exhibition, experimentation, and networking, promoting creativity, entrepreneurial spirit, and collaboration among members of the university community and external entrepreneurs, the project also includes organizing events and entrepreneurship fairs within the augmented reality space, providing additional opportunities for business growth and interaction among participants.Ítem La Maravilla de Tibirita(2024) Bazurto Riaño, Sara Milena; Garzón León, Camilo Andrés; Morales Martínez, María Isabel; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001854000; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002199370; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002202199; https://scholar.google.com/citations?user=_Uri7F4AAAAJ&hl=es; https://scholar.google.com/citations?view_op=list_works&hl=es&user=1rlu8s8AAAAJ; https://scholar.google.com/citations?hl=es&view_op=list_works&gmla=ABOlHiyZTKy9_bJmpURpObK5s1OVZC6fO-CXvNnzxN2NlhWf5yvp-bJqStGmngUy8f0pIwrh31TKiDirB4ZDC1Gf5wCzNeuw_w&user=89b2UvsAAAAJ; https://orcid.org/0000-0001-9625-3616; https://orcid.org/0009-0002-9968-9305; https://orcid.org/0009-0006-2308-4894Tibirita Cundinamarca is an agricultural municipality where it is evident that young people are emigrating due to lack of opportunities and decline in economic growth of the town which leads to lack of local trade, Therefore, the project “La Maravilla de Tibirita” focuses on taking advantage of the tourist potential of this municipality through the co-creation between designers and young people of 9th, 10th and 11th grade of the Monseñor Agustín Gutiérres Educational Institution with the objective of developing communication tools and transmedia marketing strategies that attract future tourists and contribute to the economic growth of the community as well as the improvement of sectors such as professionalization and agriculture.Ítem Dragin, desarrollo de marcas personales para el reconocimiento laboral de los artistas Drag(2024) Puerta Suárez, Nicol Juliana; León Escobar, Juan Sebastián; Girón Covaleda, Karen Valeria; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002196029; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002196250; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002196267; https://scholar.google.com/citations?view_op=list_works&hl=en&authuser=3&user=RBq5c7gAAAAJ&gmla; https://orcid.org/0009-0000-4348-4357; https://orcid.org/0009-0001-1573-3990; https://orcid.org/0009-0005-9379-697XThe project seeks to formalize the work of Drag artists through the creation of strong personal brands and the implementation of an online platform, addressing the lack of recognition and appreciation of their work, by promoting diversity, inclusion and economic empowerment, it seeks to overcome social barriers and create a fairer work environment, as it provides artists with tools to stand out in a competitive market and access equitable opportunities. The brand manual helps them build successful careers, while the platform allows them to showcase their work, connect with their audience and access professional opportunities, this contributes to the growth and recognition of the Drag community, aligning with the Sustainable Development Goals, especially No. 8 on decent employment and economic growth, by providing equitable opportunities for all.Ítem Estética disruptiva capaz de generar una nueva mirada del ciclismo en Colombia(2024) Caro Torres, Jhoan David; Marquez Riveros, David Andrés; Rojas Garrido, Mateo Fernando; Vega Daza, Juliana Marcela; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002196293; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002195915; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002202141; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002202124; https://scholar.google.com/citations?user=YKPhAa4AAAAJ&hl=es&oi=ao; https://scholar.google.com/citations?hl=es&authuser=1&user=yvRVnkUAAAAJ; https://scholar.google.es/citations?hl=es&user=KJwj6tQAAAAJ; https://scholar.google.es/citations?user=MRzhly8AAAAJ&hl=es&authuser=1; https://orcid.org/0009-0000-6578-5994; https://orcid.org/0009-0002-3977-3513; https://orcid.org/0009-0007-4293-4425; https://orcid.org/0009-0007-7532-9547This research analyzes the aesthetics of Colombian cycling managed in the past and at present, establishing significant differences to have a solid basis on what has been implemented by this sport in terms of aesthetics, which will identify aspects such as color, photography, uniforms, advertising, sponsors and competitors. This information is relevant for the presentation of a new proposal for a disruptive graphic identity capable of catching a target audience in which there has been a decreasing level of interest in recent years, that is why this research seeks to significantly transform the visual expression and experience of this sport through a new striking and innovative aesthetic, having as a value proposition for such aesthetics, cycling as an activity that can unite people and create a sense of shared belonging, thus raising awareness among an existing audience about the value of physical and mental effort that must be made for this sport.Ítem Tenencia responsable de caninos un compromiso de por vida(2024) Ariza Ramírez, Julián Felipe; Marquez Cuevas, Lizeth Alejandra; Orjuela Caro, Luis Miguel; Ortiz Osorio, Laura Camila; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002201997; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002196037; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002202149; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002195012; https://scholar.google.com/citations?hl=es&user=loX-aw8AAAAJ&authuser=1; https://scholar.google.com/citations?hl=es&user=j8o9SsgAAAAJ&authuser=1; https://scholar.google.com/citations?hl=es&user=8Tmwa4gAAAAJ&authuser=1; https://orcid.org/0009-0002-4821-1766; https://orcid.org/0009-0002-3631-3976; https://orcid.org/0009-0007-0411-0425; https://orcid.org/0009-0008-4351-3291The project aims to raise awareness among the community of people who have or want to have a dog about responsible dog ownership through a BTL campaign. It highlights the value of canines as members of the family to reduce animal abandonment and mistreatment. The campaign is based on the human-canine bond, collective social responsibility, graphic design and visual storytelling. On the other hand, this campaign seeks to raise awareness about the abandonment of canines through educational and awareness-raising activities. The objective is to form a community committed to animal welfare in order to reduce the number of cases of abandonment. It is supported with references and studies on animal abandonment in Colombia and strategies to raise awareness about animal abuse. To achieve these objectives, the following steps are proposed based on the double diamond and design thinking.Ítem Arcano: Las memorias de Bacatá(2023-11-30) González Flórez, Diana Katherine; Piñeros León, Jabel Daniela; Rocha Jiménez, Mariana; Velosa Cabezas, Laura Milena; https://orcid.org/0009-0009-3524-9846; https://orcid.org/0009-0009-5913-0188; https://orcid.org/0009-0006-4817-6859; https://orcid.org/0009-0008-2164-9286"Arcano: Memorias de Bacatá" addresses the issue of identity loss and the preservation of intangible heritage in Bogotá: myths and legends. A survey revealed that three out of five individuals, particularly young adults aged 25 to 32, are unfamiliar with at least one Bogotá myth or legend, despite their expressed interest in learning about them. The project's overarching objective is to effectively develop an audiovisual product that preserves the oral tradition of Bogotá's myths and legends. This encompasses the creation of animated short films lasting 3 to 5 minutes, narrating stories from the oral tradition, and the development of an interactive map that aids in understanding the locations of these narratives. The proposal aims to rescue these stories through a multimedia experience. Users will be able to explore the heart of Bogotá, where much of the historical heritage resides, using an interactive map. These stories will be presented in animated short films and enhanced with augmented reality. In addition to preserving Bogotá's culture, the project aligns with Sustainable Development Goal (SDG) #11, focusing on sustainable cities and communities. This will strengthen Bogotá's identity and safeguard its cultural heritage. Moreover, there is consideration for expanding the project to other Colombian cities in the future.Ítem Descolonizar imaginarios investigación en diseño para la transformación de narrativas a través de la creatividad(2023-11-30) Gómez García, Diana Patricia; Castillo Montañez, Iván Felipe; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001919531; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002125700; https://orcid.org/0000-0002-8426-4964; https://orcid.org/0009-0001-3386-4169The proposed discussion exercise aims to make a critical reflection on creativity in graphic design, exploring the tension between following established rules and the need to creatively appropriate the territory of design. The dichotomy between the appropriate and the creative is questioned, proposing a reimagining of design paradigms. In this proposal towards the reimagination of design, the Marian devotion to the Virgin of Chiquinquira in Colombia is given as an example and how it challenges the established categories and demonstrates the richness of local interpretations and how its validity allows other interpretations of dogmas, which as in design subalternate local experiences. The tension between reason and emotion in religion is compared to the modern dichotomy in design. It is emphasized that creativity comes not only from creation, but also from belief, and a case is made for overcoming the separation between reason and emotion. It concludes by highlighting the need to create new imaginaries through images, proposing visions of the world before expressing them in words. Ultimately, it advocates the creation of improbable dialogues based on the articulation of distant or subaltern places that allow for the decolonization of traditional design imaginaries.Ítem PawsCrew(2023-11-23) Ortiz, Gabriela; Agudelo, Laura; Cubaque, Simón; Barón, Juliana; Carantonio, Ana; https://orcid.org/0009-0009-3124-1185; https://orcid.org/0009-0007-3565-3262; https://orcid.org/0009-0003-7213-2432; https://orcid.org/0009-0000-0582-6846; https://orcid.org/0009-0009-5614-1244Through this project we seek to create a company of products for dogs, cats and their owners that stands out in the streetwear market with the aim of generating an impact on local culture. Our vision is to transcend the collective consciousness through the design of experiences through informative and illustrated visual content that celebrates and strengthens the emotional bonds we have with pets and spreads a message that promotes the culture of animal care.Ítem Desafíos de la Representación del Diseño de Personajes en los Videojuegos en la Parte de la Representación de Género(2023-11-23) Bobadilla Gonzalez, Juan Nicolas; https://orcid.org/0009-0001-7945-7294The issue of gender representation in video games is addressed, pointing out that female characters are often created with unrealistic and sexualized features, which has sparked criticism from groups advocating for a more diverse and realistic representation of women in video games.Ítem MIKHUNA: Una Ruta Gastronómica a Nuestras Memorias Históricas(2023-11-23) Oyuela, Germán; Pineda, Mónica; Sánchez, Camila; Segovia, Manuela; 0009-0002-5732-2417; 0000-0001-5626-9103; 0009-0006-4640-8388; 0009-0006-3735-1244The "MIKHUNA" project addresses the intersection of gastronomy and historical memory in the Colombian Andean region. Its purpose is to promote gastronomic culture, recover historical memory, and educate through the culinary arts. "MIKHUNA" presents itself as a bridge between tradition and the future, exploring authentic dishes and ancestral flavors. It is anticipated that "MIKHUNA" will transform the Colombian Andean region into a recognized tourist destination, fostering local entrepreneurship and generating sustainable economic development through the emblematic food of green bananas. This project aims to establish strong relationships between the local community and visitors, celebrating the unique identity, history, and flavors of the region.Ítem Sistema de Etiquetas con Información para las Personas con Discapacidad Visual(2023-11-23) Casallas, Juan José; Cicua, Maria José; Galvis, Juliana; Mejorano, Karol; https://orcid.org/0000-0003-2137-0919; https://orcid.org/0009-0004-7770-7706; https://orcid.org/0009-0000-5747-5750; https://orcid.org/0009-0001-9532-8046SensaLabel information label systems designed for people with visual impairments represent a transformative innovation in the pursuit of inclusion and independence. These labels offer visually impaired people autonomous access to critical information. The results of its implementation have been highly positive. Firstly, they have improved the independence of users by allowing them to access important information without depending on others, enriching the social life of people with visual disabilities, promoting their inclusion in a variety of cultural and social activities. In addition, they have facilitated navigation in unknown environments, providing precise guidance. Not only has it provided quick access to relevant data, from product details to safety information, improving informed decision-making, but the system has contributed to reducing digital barriers, allowing users to interact more effectively with technology. of the information.Ítem Leyéndonos, Conectando Emociones.(2023-11-23) Arenales, Alexandra; González, Daniela; Cruz, Nicolás; Sierra, Luis; 0009-0003-5811-8095; 0000-0002-5054-7464; 0009-0002-3196-9888; 0009-0004-8273-7360Emotional intelligence is a fundamental skill for the holistic development of children, and interactive books are a promising tool to promote it. According to Dr. Tedros Adhanom Ghebreyesus, Director-General of the WHO, "Very few children have access to programs that teach them how to manage difficult emotions, and very few children with mental illnesses have access to the services they need. This must change" (UNICEF, 2019). The Leyéndonos project aims to develop an analog and digital interactive book that helps children aged 5 to 8 years to identify their emotions. The project is based on the importance of emotional education in childhood, as well as on the potential of interactive books to promote learning and the development of emotional skills.Ítem Guardiana, una Herramienta Móvil que Previene y Comunica a las Mujeres de la Santoto Sobre el Acoso Sexual(2023-11-23) Álvarez Linares, Paula Alejandra; Insuasty Buitrago, María Paula; Leyton Tiboche, Luisa María; Leal Abril, Santiago; Tirado Guio, Mariana; 0009-0000-1134-6689; 0009-0006-6051-7433; 0009-0009-6603-3001; 009-0001-6051-7433; 0009-0009-2338-5250Sexual harassment has been a problem that has now become normalized, due to the social contexts in which the country is immersed, increasing the situations in which the physical and emotional integrity of women has been affected. Chapinero is a town in which abuse and harassment are recurrent directly affecting the universities that are within this sector, being the main headquarters of the Santo Tomás University focus for this type of situations. Therefore, it is necessary to integrate prevention tools, which allow women to communicate how to act at this time. Understanding that the problem has a high degree of co-responsibility among social actors, transformation and awareness activities will be generated in order to influence collective behavior in the locality.