Analisis de estrategias comunicativas desarrolladas por la Universidad Santo Tomas - USTA para visibilizar acciones contra la corrupcion para el 2020

Abstract

Through the development of a multidisciplinary project with the participation of students of the master's degree in Administration - MBA, teachers and the university community of the USTA, the qualitative research area was integrated with an exploratory nature in three subprojects: The first of them, a business model project of bike parks for micro and small businesses in the city of Bogotá for the call "The city is moved by all", the second, based on the sustainability reports of the Santo Tomas University, PRME and GRI, principle 10 of the Global Compact was addressed in order to analyze the communication strategies developed by the Santo Tomás-USTA university to make visible actions against corruption by 2020 and the third as co-author in the elaboration of an article called “Electronic leadership: The experience of the design of virtual learning environments for MBA students in the Covid-19 era. The structure of the project involves the problem nuclei of: strategic thinking in the management of organizations, competitiveness and innovation management in the management and strengthening research line within the Corporate Social Responsibility group. As a result of the first subproject, the ranking is ranked five (5) in the call for "The city is moved by all"; Only the first five places of the total number of participants classify, with the second subproject participating in: The ASCOLFA 2021 Virtual International Conference- administration: regionality, transformation and sustainable development and in the I international congress on human rights- "Human Rights as a limit to power "and with the third subproject we participate in the International Research Forum on Virtual Learning Environments.