Plan estratégico de comunicaciones internas y mercadeo para la USTA

Abstract

As is well known, our country is in a process of globalization and transnationalization, which directly or indirectly affects all current organizations and we know that renowned companies and multinationals look for competent professionals who transcend in their different branches of knowledge in order to give added value to companies. From the above we can say that postgraduate academic programs are a significant tool for the today's professional, taking into account that the need to emerge in the market global becomes possible with advanced studies. Due to the above and observing the results of the implementation of a plan strategic communications and marketing that will be carried out for "the UNIVERSITY SANTO TOMAS" in its prostrate area, as a primary objective of this work, it was aims to establish tools, tactics and definitive concrete actions applied in the process of expansion of the different academic programs dictated in the institution. Currently it is absolutely necessary that educational institutions superior concentrate the greatest attention on their programs but also on their internal and external communication systems for which a proposal is made of communications of the Santo Tomas University so that the goals, and contribute to the development of education in Colombia and the world, based important for the advancement of a country.