Desarrollo de la Empresa Fitness "ZOGRE"

Abstract

At ZOGRE, our main priority is to maximize the performance of our users and athletes. More than just a gym, we are a place where you can maximize your performance through our facilities tailored to your sporting discipline. Whether you are into traditional sports or eSports, we have the appropriate staff and equipment for your sport. The current landscape shows a progressive convergence between physical performance and the digital realm. According to the Global Wellness Economy Monitor (2023) from the Global Wellness Institute, the wellness industry—which integrates digital solutions to promote health and well-being—is experiencing accelerated growth, driven by demand from new segments and technological innovations. Likewise, the World Health Organization's (2020) guidelines on physical activity and sedentary behavior highlight the need to adopt healthy practices that reduce the risk of non-communicable diseases, emphasizing the importance of comprehensive interventions across various age groups. In the field of eSports, recent studies have highlighted that Gamers have characteristics in their body composition and health habits that require specific strategies to counteract the effects of a sedentary lifestyle and achieve optimal performance. For example, the systematic review by Azaña-Martín et al. (2025) shows variations in health parameters—such as body composition and sleep regularity—in eSports players, which calls for the development of tailored interventions to address these conditions.