Plan de negocio para la creación de un ecoparque basado en turismo de naturaleza en el embalse Topocoro, de Betulia, Santander

Abstract

This study presents a business plan for a nature-based tourism proposal that responds to the growing demand for sustainable and authentic experiences. The problem addressed is the articulation of comprehensive tourism projects in the Topocoro Reservoir region, which offers significant environmental, landscape, and recreational potential. The objective was to design a business plan for the creation of a nature-based ecopark in the Topocoro Reservoir, Betulia, Santander. The method adopted was a mixed approach, integrating qualitative and quantitative analyses through market, technical, administrative, legal, and financial studies. The results demonstrate a high potential demand for nature tourism, with users willing to pay for experiences related to conservation, environmental education, and recreation. The project's technical viability is also confirmed on a strategically located 130-hectare site, along with an organizational structure under the SAS (Sanitary Service Provider) umbrella, and a favorable financial projection with sustained profitability over 20 years. In relation to the discussion, the project's viability is presented, highlighting the strategic value of the Topocoro Ecopark theme park as a replicable model capable of stimulating the local economy, preserving the natural environment, and strengthening the social fabric. Overall, the business plan represents a comprehensive, viable, and sustainable proposal that positions the ecopark as a regional benchmark for ecotourism, combining economic development, environmental awareness, and community participation.