De las Calles a las Plataformas Digitales: un Análisis del Contenido Audiovisual en Tik Tok Durante el Paro Nacional

Abstract

Protest is conceived as the result of citizen dissatisfaction with government policies or decisions. In the case of Colombia, after the proposal of a tax reform project that sought to tax basic products of the family basket, and due to the poor connection of the national government with the needs of the people, different social and workers' organizations called for a National Strike that took place between April and November 2021. In this context, people used virtual social networks to coordinate their collective action and disseminate messages related to the reasons for the social protest. The current research aims to analyze the shared frames of collective action that were present in the audiovisual contents of the TikTok platform during the year 2021. For this purpose, the analysis of Página 4 de 8 Tik Tok audiovisual content with the hashtags #28a and #paronacional is used as a research technique. This deductive method allows categorically the elements exposed within the videos. Since the audiovisual representations within this platform allow building networks of collective thought, as is the case of the multiplicity of content created to make visible the popular struggle and the social sentiment embodied in the National Strike of the year 2021