Fortalecimiento de Empresa Ganadera el Refugio Ubicada en el Municipio de Pivijay (Departamento De Magdalena), a Través de Estrategias de Innovación Gerencial

Abstract

Livestock farming in Colombia faces complex challenges that range from administrative management to technological innovation and environmental impact. The efficiency and competitiveness of the sector are compromised by the lack of knowledge in administration, which has historically resulted in inefficient livestock systems. It has been identified that the central problem of livestock farming in Colombia is the lack of sustainability (Pertuz, 2022), due to the low productive efficiency of conventionally managed livestock production systems. Likewise, the lack of management strategies makes it impossible to objectively plan and quantify the impact that the appropriation of innovations available in the sector would have, making it difficult for the bovine producer to be competitive, productive and profitable. Therefore, this document relates the application of this management innovation for the livestock company El Refugio, located in the municipality of Pivijay, department of Magdalena, which is dedicated to cattle breeding. This proposal contains strategies aimed at directing the company through the implementation of effective management, focused on clear and measurable results, supported by a strategic vision that ranges from tactical management to politics, always with an eye on continuous learning and challenging established standards, seeking the economic, social and environmental sustainability of the livestock company.