Especialización Gerencia de Empresas Agropecuarias

URI permanente para esta colecciónhttp://hdl.handle.net/11634/113

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Creación de un centro acopio de leche bovina en la vereda San Jorge (municipio de Zipaquirá) como fortalecimiento a la cadena de suministro
(Universidad Santo Tomás, 0010-02-25) Ortiz jimenez, Mayiber; Arévalo Triviño, Sergio Aldemar; Paredez Guzman, German Ricardo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000722979; http://scholar.google.com/citations?user=uKPoo2QAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-3977-4826
This undergraduate thesis proposes the development of a bovine milk collection facility in the San Jorge district of the municipality of Zipaquirá, with the objective of strengthening the dairy supply chain in the region. The project will provide collection, cooling, testing, and storage services to ensure the quality and safety of the product. The research is conducted using a mixed-methods approach. In the quantitative component, surveys will be administered to small and medium-scale producers to determine production volumes, sales prices, and logistical needs. On the qualitative side, semi-structured interviews were conducted with local dairy sector stakeholders to gain insight into their perceptions, challenges, and expectations. This methodological combination offers a comprehensive understanding of both the context and the project's feasibility. Currently, the region produces approximately 25,000 liters of milk per day, much of which is sold without proper handling conditions. The proposed collection center would promote hygienic management of the product, facilitate collective bargaining, and increase producers’ incomes, thereby positively impacting their quality of life. From an economic standpoint, the project is viable: it presents an Internal Rate of Return (IRR) of 39.68%, a Net Present Value (NPV) of COP $49,179,487, and an investment payback period of less than three years. In conclusion, this collection center will not only improve the quality and distribution of milk, but also drive local economic development and promote sustainable dairy production practices.
Modelos de negocios sostenibles en la fruticultura boyacense: Un caso de estudio en la producción de manzanas y peras.
(Universidad Santo Tomás, 2026-01-20) Arias Pinzón, Yeny Paola; Rubio Cárdenas , Carlos Andrés; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001592756; https://scholar.google.com/citations?user=4KskMc4AAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-1208-5860
The choice of the research topic on Sustainable Business Models in Boyacá Fruit Farming stems from several compelling reasons at the economic, social, and environmental levels. In particular, the production of fruits such as apples and pears has significant growth potential due to demand. Establishing sustainable businesses in these sectors of the Boyacá economy will not only contribute to local economic development but can also position the region as a leader in the production of high-quality fruit. Furthermore, the sector needs the implementation of sustainable agricultural practices such as agroecology, conservation agriculture, crop rotation, reduced use of agrochemicals, and the promotion of biodiversity to minimize environmental impact, the effects of climate change, and unintended consequences for the health of workers and consumers of agricultural products. By focusing production on sustainable methods, it will not only contribute to environmental conservation but also improve soil health and product quality, which can result in a competitive advantage in the market. This study seeks to answer the following research question: What are the main factors that limit or favor the implementation of sustainable business models in fruit farming in Boyacá, and what strategies could strengthen their adoption?
Propuesta creación banco maquinaria para pequeños medianos productores municipio de Granada Meta
(Universidad Santo Tomás, 2025-10-14) Romero Camargo, Marisol; Meza Fonnegra, Andrea Johanna; Castaño Martinez, Camilo Antonio; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001049330; https://scholar.google.com/citations?user=quiNsy8AAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-7983-8417
The main objective of this proposal was the creation of an Agricultural Machinery Bank to support small and medium producers in the municipality of Granada, Meta. This approach arose from the need to improve the working and productive conditions of local farmers, facilitating access to efficient and modern machinery to optimize their agricultural practices. The municipality of Granada is located in Colombia's Orinoco region, which is characterized by a favorable climate for various agricultural activities. However, many small and medium-sized producers face significant limitations due to the lack of access to adequate machinery, which has a negative impact on their productivity and profitability. The creation of a Machinery Bank seeks to alleviate these conditions by providing mechanisms for producers to use machinery under favorable and profitable conditions. The general purpose of the proposal was to design a technical-economic scheme to facilitate the creation of the agricultural machinery bank. At a specific level, it seeks to evaluate the demand and availability of machinery in Grenada, in which the needs of farmers were identified in order to define the minimum criteria for the creation of the agricultural machinery bank. An economic financial feasibility analysis was also carried out to determine the feasibility of the project. The proposal was based on a structured approach involving several phases. It began with a detailed diagnosis through surveys and data collection, which made it possible to identify the specific needs of producers in terms of agricultural machinery. These data were then analyzed using descriptive statistical methods to assess the relevance of the proposal. The planning phase included the elaboration of a general scheme for the implementation of the machinery bank, considering technical and logistical aspects necessary for its efficient operation. Follow-up indicators were developed to facilitate ongoing evaluation of the bank's effectiveness. Among the benefits expected from the establishment of the machinery bank are an improvement in the supply of agricultural machinery, a reduction in the costs associated with its use, and an increase in the productivity of crops, such as pasture and semiannual crops, which are predominant in the region. In addition, a projection was made for improving the quality of agricultural products through the implementation of more efficient and sustainable techniques in cultivation practices. The agricultural machinery bank will not only facilitate access to machinery, but will also provide training to farmers on its use and maintenance. This would ensure that producers can take full advantage of the available resources, which could translate into sustainable economic development for the municipality. The project was evaluated over time using economic indicators, such as the Net Present Value (NPV) and the Internal Rate of Return (IRR), which helped measure the bank's profitability. In addition, some mechanisms were established to monitor the use of the machinery and the impact on producers, thus ensuring the transparency and effectiveness of the project. In conclusion, the creation of a Machinery Bank in Grenada represents an innovative strategy to improve the situation of small and medium agricultural producers, as well as to promote the economic development of the region through the modernization of agricultural production. This will not only offer economic benefits, but will also contribute to the sustainability and resilience of the local agricultural sector.
Implementación de AquaNutri AI Móvil: Herramienta de Apoyo Inteligente para la Toma de Decisiones y la Mejora de la Productividad en Sistemas Acuícolas Biofloc y RAS en Colombia
(Universidad Santo Tomás, 2025-09-23) Cerón Lombana, Juan Carlos; Moncaleano Gómez, Erika Marcela; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001615893; https://scholar.google.com/citations?user=jF4ICaYAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0001-6807-2877
Intensive aquaculture in Colombia, especially under Biofloc Technology (BFT) and Recirculating Aquaculture Systems (RAS), faces limitations in water quality management due to reliance on manual measurements and reactive decisions that increase the risk of mortality, low feed efficiency, and high production costs. The aim is to develop and implement the AquaNutri AI Mobile platform as an intelligent support tool for monitoring, prediction, and control of critical physicochemical parameters, to improve the productivity and sustainability of aquaculture systems. A quantitative, applied, and experimental approach was adopted, structured in four phases: design of a mobile interface, implementation of an automatic alert system, integration of correlational and predictive analysis models through artificial intelligence, and comprehensive field validation with measurements of mortality, energy consumption, feed conversion ratio (FCR), and user perception using the Likert scale. The prototype to be developed will enable real-time data capture, issue preventive alerts, and generate useful predictions for decision-making, projecting improvements of 10–20% in survival, an 8–10% reduction in energy consumption, and a 5–8% optimization of FCR. The findings demonstrate that AquaNutri AI Mobile will contribute to transforming traditional aquaculture into a data-driven process, democratizing access to technology for small and medium producers, aligning with the National Plan for the Development of Sustainable Aquaculture (PlaNDAS) and CONPES 4144 of 2025, and consolidating itself as a viable and scalable proposal towards smart aquaculture in Colombia.
Propuesta para la Creación de una Empresa Pasteurizadora de Leche de Cabra en el Municipio de San Cayetano Norte de Santander
(Universidad Santo Tomás, 2018) Contreras Sanguino, Carolina; Universidad Santo Tomás
Fortalecimiento de Empresa Ganadera el Refugio Ubicada en el Municipio de Pivijay (Departamento De Magdalena), a Través de Estrategias de Innovación Gerencial
(Universidad Santo Tomás, 2025-07-30) Herrera Mercado, Francisco José; Fuentes Montes, Esther Dayana; Alexander Nivia Osuna; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000268917
Livestock farming in Colombia faces complex challenges that range from administrative management to technological innovation and environmental impact. The efficiency and competitiveness of the sector are compromised by the lack of knowledge in administration, which has historically resulted in inefficient livestock systems. It has been identified that the central problem of livestock farming in Colombia is the lack of sustainability (Pertuz, 2022), due to the low productive efficiency of conventionally managed livestock production systems. Likewise, the lack of management strategies makes it impossible to objectively plan and quantify the impact that the appropriation of innovations available in the sector would have, making it difficult for the bovine producer to be competitive, productive and profitable. Therefore, this document relates the application of this management innovation for the livestock company El Refugio, located in the municipality of Pivijay, department of Magdalena, which is dedicated to cattle breeding. This proposal contains strategies aimed at directing the company through the implementation of effective management, focused on clear and measurable results, supported by a strategic vision that ranges from tactical management to politics, always with an eye on continuous learning and challenging established standards, seeking the economic, social and environmental sustainability of the livestock company.
Plan de Negocios para la Creación de la Empresa Prestadora de Servicios A&e Soluciones Empresariales Agrícolas en Aspectos de la Gestión Agrícola, Técnicos, Tecnológicos en la Región del Magdalena Centro
(Universidad Santo Tomás, 2025-07-25) Triana Avila, Jose Alfredo; Paredes Guzman, Ricardo; Nivia Osuna, Alexander; Lizarazo Hernandez, Sonia Patricia; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000722979; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000268917; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000382868; https://scholar.google.com/citations?user=uKPoo2QAAAAJ&hl=es&oi=ao; https://scholar.google.com/citations?user=INDQwvgAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-3977-4826; https://orcid.org/0000-0002-3289-151X; https://orcid.org/0000-0002-6775-3360
Colombia’s agricultural development has been affected and limited throughout its history due to different factors, not only due to the lack of clear policies to enhance it, but also the armed conflict that the rural population has experienced for decades, which has led to insufficient agriculture and total abandonment by the state in certain territories. The normative, guiding, promoting, and regulating function of the field must be a function and priority for the Colombian state, only in this way and with the support of private companies for the contribution in the provision of production, transformation and marketing services will the necessary changes be generated. for adequate agricultural development. A&E agricultural business solutions is a business proposal with the aim of promoting the provision of services to small and medium-sized producers in the central Magdalena region of the country, offering technical, machinery and administrative services throughout the agricultural production and marketing process. , which allow not only financial well-being for the owners, but also social well-being for farm workers and consequently sustainable development in the region by allowing the supply of various raw materials and foods. the services related to support in the administration of agricultural production centers are for the company the greatest potential, taking into account that thanks to the strategic location and the experience obtained in the development of agricultural projects in the region, they have allowed important recognition in the sector, the support and advice provided being 100% effective in agricultural production models, thus creating a competitive advantage and allowing the economic, social, environmental and technological growth so necessary for Colombian agriculture.
Evaluación del Mercado Social de Consumidores de la Unidad Productiva Agropecuaria Kankuama: Análisis de Tendencias y Desarrollo de Estrategias Gerenciales para la Satisfacción de Necesidades
(Universidad Santo Tomás, 2025-06-19) Arias Maestre, Tomas Miguel; Paredes Guzman, German Ricardo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000722979; https://scholar.google.com/citations?user=uKPoo2QAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-3977-4826
This research analyzes the social market of consumers of the Kankuamo Indigenous People's Agroproductive Unit (UPAK), an initiative aimed at strengthening food sovereignty and preserving cultural identity through the production of broiler chickens. The goal is to identify consumption habits and design managerial strategies that enhance economic and cultural sustainability. Surveys conducted in the corregimientos of Chemesquemena, Guatapurí, and Atánquez revealed territorial differences in consumer habits: accessibility is prioritized in Chemesquemena, price in Guatapurí, and quality and tradition in Atánquez. Additionally, 63.2% of respondents are over 28 years old, 55% buy from local stores, and 29.4% purchase directly from producers. Moreover, 94.4% would pay more for organically raised chicken, indicating high value placed on sustainability. Proposed strategies include loyalty programs, promotions, community fairs, and social media use. In Guatapurí, price-sensitive promotions will be prioritized; in Chemesquemena, direct distribution to consumers; and in Atánquez, campaigns highlighting tradition. These strategies are adapted to the Kankuamo context, aiming to strengthen UPAK's market presence and promote responsible consumption. These actions contribute to the economic and cultural sustainability of UPAK, aligning with the overall research objective. The proposed model promotes culturally adapted management, based on social marketing, which responds to local dynamics and fosters indigenous economic development.
Plan de Negocio para la Creación de una Tienda de Coffé Shop en Valledupar
(Universidad Santo Tomás, 2025) Hernández Fonseca, Dilsa Maribel; Zapata Aris, Maribel; Lizarazo Hernández, Sonia Patricia; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000382868; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000787744; https://scholar.google.com/citations?user=INDQwvgAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-6775-3360
This project presents the financial feasibility of creating a Coffee Shop in Valledupar, Cesar, specializing in artisanal coffees from the region. The study analyzed various aspects: administrative, technical, financial, and marketing. The main problem identified is the lack of establishments offering high-quality coffee in the area, despite the growing demand for gourmet coffee experiences. The methodology used was descriptive and exploratory, combining qualitative and quantitative approaches. Data collection was conducted through surveys and interviews with professionals in the coffee sector, alongside a market study that identified potential customers and demand in Valledupar. The target population included individuals in socioeconomic strata 3, 4, and 5, with a sample size of 3,357 participants. Key results revealed a significant acceptance of coffee consumption (96%), a growing awareness of coffee brands, and a desire for a comprehensive experience when consuming coffee. The business strategy emphasizes creating a unique coffee experience, highlighting the region's artisanal coffees and offering a comfortable space with high-quality service. Financial analysis showed a Net Present Value (NPV) of $2.04 billion and an Internal Rate of Return (IRR) of 5.2 %, indicating the project's viability.In conclusion, establishing a Coffee Shop in Valledupar represents a profitable business opportunity, with the potential to build a strong local coffee culture, attract tourists, and increase the visibility of regional artisanal coffee brands.
Plan de Marketing Diferencial para el Incremento de la Competitividad de la Producción de Papa, en la Empresa “Comercializadora de Papa Colombiana Sas”, Ubicada en el Municipio de Madrid- Cundinamarca.
(Universidad Santo Tomás, 2025) Quiroga Beltrán, María Angélica; Torres Segura, Nattaly Amparo; Lizarazo Hernández, Sonia Patricia; María Angélica; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000382868; https://scholar.google.com/citations?hl=es&user=INDQwvgAAAAJ; https://orcid.org/0000-0002-6775-3360
The department of Cundinamarca is the main potato supply hub in Colombia, with key producing municipalities such as Villapinzon, Choconta, Tausa, Bogotá, Subachoque, Pasca, Zipaquirá, Carmen de Carupa, Lenguazaque, and Guasca. Historically, this region has supplied Bogotá's demand; however, in 2020, a 2% decrease in supply from Cundinamarca was recorded, while Nariño and Boyacá showed an 11% and 12% growth, respectively, in their market share (Fedepapa, 2023). This quantitative research aims to generalize results broadly, control phenomena, and analyze numerical magnitudes. The target population includes potato consumers in Madrid, Cundinamarca, along with distributors and retailers working with the company, using stratified random sampling to ensure market segment representation. From a socioeconomic perspective, potato production and cultivation are major sources of rural employment, but the number of direct jobs in production has declined in recent years, linked to the lack of opportunities and well being perceived by sector workers. The poverty perception exceeds 60%, while the Multidimensional Poverty Index adjusted for the potato supply chain stands at 39%, compared to the national benchmark of over 45% (Fedepapa, 2023)
Formulación de un Plan de Mercado de Carne de Cerdo en el Área de Influencia de Bogotá: un Estudio de Caso de Porcícolas Arrayanes en el Municipio de Chocontá (Cundinamarca)
(Universidad Santo Tomás, 2025) Buitrago Torres, Luisa Fernanda; Sabogal Henao, Juan Camilo; Nivia Osuna, Alexander; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000268917; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000052114; https://orcid.org/0000-0002-3289-151X
This study addresses the scope of the pork market plan designed for Porcícolas Arrayanes, a company located in the municipality of Chocontá, (Cundinamarca). Its main objective is to satisfy the growing demand in Bogotá and its surroundings, positioning pork as an accessible, nutritious and high quality alternative. The analysis includes the evaluation of production, distribution, marketing, and market positioning strategies. Strengthening logistics to ensure efficient deliveries, implementing sustainable practices to reduce environmental impact, and establishing strong relationships with distributors and retailers are highlighted as key issues. It also explores the challenges facing the sector, such as competition with other proteins, regulatory requirements and price fluctuations, as well as the opportunities offered by the growing consumer preference for local and high-quality products. In socioeconomic terms, the study highlights the benefits for the community of Chocontá, including the generation of employment, the development of local infrastructure, and the boost to the regional economy. It also underscores the importance of environmental sustainability in production processes as a tool to ensure the long-term viability of the company and its acceptance in demanding markets. In conclusion, Porcícolas Arrayanes' market plan not only represents an effective business model in the region, but also demonstrates how an integrated approach, combining quality, sustainability and connection with consumer needs, can contribute to the development of the Colombian pork sector and its competitiveness in a dynamic market such as Bogotá.
Ganadería Joven: Integración Rural para el Futuro Sostenible
(Universidad Santo Tomás, 2024) Britto Melo, Franklin Leonardo; Nivia Osuna, Alexander; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000268917; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002202387; https://orcid.org/0000-0002-3289-151X; https://orcid.org/0009-0009-4197-1341
Livestock farming is a crucial sector for the development of rural areas in Colombia, but it is currently facing major challenges such as the aging of the rural population, the degradation of natural resources and the demand for sustainable practices. This has motivated the need to involve rural youth in this productive activity, who are limited by the lack of job opportunities, lack of financing and limited access to land, which leads to migration to the cities. Based on this problem, the proposal seeks to propose strategies for the revitalization of the livestock activity in the rural communities of the Rionegro Region (Cundinamarca), through the promotion and active participation of young people under a modern and sustainable agricultural environment, contributing to economic, social and environmental development and ensuring a more sustainable and equitable future. For its development, it is initially intended to make a diagnosis of the livestock sector from the social, economic, political and productive aspects and then formulate a proposal for the promotion and active participation of young people in order to improve their quality of life and thus contribute to environmental sustainability. By encouraging youth participation, we hope to generate employment opportunities and improve food security, promoting greater environmental awareness among the younger generations.
Plan de mejoramiento en la planta de incubación Distraves S.A.S, a partir de la implementación de la vacunación In Ovo
(Universidad Santo Tomás, 2025) Carvajal Marín, Sergio; Lozano, Carlos; Nivia Osuna, Alexander; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000268917; https://orcid.org/0000-0002-3289-151X
The poultry industry is experiencing continuous growth to meet the increasing demand for food due to the rise in the human population. To achieve this, it has required the implementation of efficient production models that incorporate technological innovations aimed at maximizing efficiency and product quality through the transformation of its production processes. Various strategies and production models have been developed to optimize production and reduce downtime through the development of technological innovations. A specific case in the incubation process is the development of an automated egg injection machine designed to handle large volumes and reduce time during inoculation. This technological innovation has made it possible to perform In ovo vaccination at 18 days of incubation of the fertilized egg. Additionally, the process includes that once the eggs exit the incubator, this machine inspects the embryo inside the egg to determine if it is fully developed. Subsequently, vaccination is carried out, and the eggs are classified into the hatching area to await hatching. The efficiency of this machine allows for the review, vaccination, and classification of eggs, inoculating between 20,000 and 30,000 eggs per hour. Another comparative advantage of this technique is that, in addition to mandatory vaccination, it is also used for the inoculation of energy substitutes, thereby improving the hatching of chicks. Previous studies have shown that exhaustion during hatching can decrease glycogen reserves, which may be due to a lack of nutrients, dehydration, and inadequate management. This underscores the importance of In ovo feeding to ensure optimal productive performance in the poultry industry. Based on the above, the poultry industry must continue to develop advanced technologies to maximize the productive and economic efficiency of its organizations, as it is fundamentally a competitive sector. Therefore, innovation in the development of new production models is required to enter various markets.
Plan de gestión con enfoque gerencial para la finca Santa Rosa productora de durazno (Prunus persica) en Cacota, Norte de Santander
(Universidad Santo Tomás, 2024) Gómez Villamizar, Lida Nayibe; Paredes Guzmán, German Ricardo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000722979; https://scholar.google.com/citations?user=uKPoo2QAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-3977-4826
The Santa Rosa farm, located in Cacota, Norte de Santander, stands out for its production of peaches (Prunus persica), however, to maintain its competitiveness in the current market, it is crucial to implement a solid management plan with a managerial approach. Consequently, the need to improve the farm's production processes is addressed, as well as the importance of applying management strategies that optimize quality and efficiency in peach production. The central objective of this research was to propose a management plan with a managerial approach for the Santa Rosa peach producing farm in Cacota, Norte de Santander. The established methodology was a mixed and descriptive approach. In the results, the interviews revealed significant challenges at the Santa Rosa ranch, including staff shortages that affect both the workers, who feel overwhelmed during the harvest, and the owner, who faces difficulties hiring more employees due to costs. associates. These additional costs, related to tree maintenance and pest control, limit the ability to expand the work team. Although wages are not competitive, the lack of available labor makes it difficult to find an immediate solution to this problem. It was concluded that, in the SWOT and PESTEL analysis of the Santa Rosa Farm, the importance of addressing internal weaknesses, while taking advantage of external opportunities and capitalizing on existing strengths to counteract possible threats. Keywords: management plan, business diagnosis, SWOT, PESTEL, peach.
Plan de negocio para la producción ganadera bovina de ceba de forma rentable y consciente
(Universidad Santo Tomás, 2024) Hernández Romero, José Santiago; Nivia Osuna, Alexander; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000268917; https://scholar.google.com/citations?hl=es&user=4_cfJWAAAAAJ; https://orcid.org/0000-0002-3289-151X
The agricultural sector for fattening cattle production has been important for the country's economy and the environment. Therefore, developing business models oriented to the production of sustainable and friendly fattening production systems is an alternative to favor productive and economic indicators. The purpose of the business plan for a profitable and conscientious cattle fattening production is to formulate a business plan for the creation of a profitable and conscientious cattle fattening production located in the Camelia farm, Pereira (Risaralda). For this purpose, the methodology proposed was to carry out a market study for cattle fattening production in the study region, to carry out a technical study for the implementation of a profitable and conscientious cattle fattening production and finally, to carry out a financial analysis of a cattle fattening production under a profitable and conscientious approach. This market study allowed to have a promising projection to penetrate in a more certain way to the fattening cattle market in a profitable and conscientious way. Thus, the technical study showed that the proposed production capacity of 60 animals on the farm proved to be viable, with the weight increases and the production system implemented, guaranteeing the established standards of nutrition, animal welfare, quality and management. Finally, the plan demonstrates the economic viability of the business according to the financial indicators obtained, which allows to consolidate the new production models in an efficient and sustainable manner.
Plan de Negocio para la Exportación de Granadilla a la Unión Europea
(Universidad Santo Tomás, 2024) Díaz Maldonado, Jessica Viviana; Martinez Castaño, Camilo; Universidad Santo Tomás; https://scholar.google.com/citations?hl=es&user=RuytfXUAAAAJ; https://orcid.org/0000-0002-7983-8417
Propuesta de Mejoramiento para Aumentar la Productividad en el Área de Clavel en la Empresa Sagaro, vía Suba Cota
(Universidad Santo Tomás, 2023-07-05) Pérez Domínguez, Ángela Rocio; Gómez Castiblanco, Hernán Darío; Castaño Martínez, Camilo Antonio; Universidad Santo Tomás
This work seeks to generate a proposal for productive improvement in the Carnation area of the Sagaro company located in the municipality of Cota, for this it is necessary to identify the main variables that affect carnation production on the farm, based on the Stanford methodology. For strategic decision-making, each of these variables will be carefully studied to generate strategies that allow the company to develop its productive potential according to the projections previously made by it in the carnation area. For each of these variables we will show the impact in percentage terms that it can generate in the productive indicators taking into account the management carried out in the processes that define these variables within the company. This evaluation proposal seeks to promote the Sagaro company productively, likewise it is sought that from the data collected, it can be replicated to any other organization with similar characteristics, taking into account that decision-making must consider the cost benefit of the proposed strategies.
Plan Estratégico de Marketing para el Posicionamiento de la Empresa Co Agropecuarias Lérida - Tolima
(Universidad Santo Tomás, 2023-07-04) Martinez Escarraga, Yeider Fair; Ortiz Moreno, Diana Carolina; Lizarazo Hernadez, Sonia Patricia; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000382868; https://scholar.google.com/citations?hl=es&user=INDQwvgAAAAJ; https://orcid.org/0000-0002-6775-3360
Plan de negocio para la creación de una empresa prestadora de servicios productivos y financieros para empresas ganaderas (AGROPDATA)
(Universidad Santo Tomás, 2023-12-04) Rivas Mazo, Julian; Nivia Osuna, Alexander; Universidad Santo Tomás
Colombia is a livestock power with a real possibility of increasing its markets by having favorable factors such as: land, animals, genetics, union strength and livestock culture; but at the same time with major shortcomings such as lack of basic education as a fundamental axis of technology transfer, lack of rural infrastructure and low level of business organization, formality, access to credit and mechanisms for effective rural capitalization, among other points. AGROPDATA is a business plan that was created in the municipality of Cumaral, a goal for the analysis of productive and reproductive data in order to increase productivity and competitiveness of livestock companies in the department, starting with the traceability of animals to compete with national and international markets.

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