Especialización Gerencia de Empresas Agropecuarias

URI permanente para esta colecciónhttp://hdl.handle.net/11634/113

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  • Ítem
    Formulación de un Plan de Mercado de Carne de Cerdo en el Área de Influencia de Bogotá: un Estudio de Caso de Porcícolas Arrayanes en el Municipio de Chocontá (Cundinamarca)
    (Universidad Santo Tomás, 2025) Buitrago Torres, Luisa Fernanda; Sabogal Henao, Juan Camilo; Nivia Osuna, Alexander; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000268917; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000052114; https://orcid.org/0000-0002-3289-151X
    This study addresses the scope of the pork market plan designed for Porcícolas Arrayanes, a company located in the municipality of Chocontá, (Cundinamarca). Its main objective is to satisfy the growing demand in Bogotá and its surroundings, positioning pork as an accessible, nutritious and high quality alternative. The analysis includes the evaluation of production, distribution, marketing, and market positioning strategies. Strengthening logistics to ensure efficient deliveries, implementing sustainable practices to reduce environmental impact, and establishing strong relationships with distributors and retailers are highlighted as key issues. It also explores the challenges facing the sector, such as competition with other proteins, regulatory requirements and price fluctuations, as well as the opportunities offered by the growing consumer preference for local and high-quality products. In socioeconomic terms, the study highlights the benefits for the community of Chocontá, including the generation of employment, the development of local infrastructure, and the boost to the regional economy. It also underscores the importance of environmental sustainability in production processes as a tool to ensure the long-term viability of the company and its acceptance in demanding markets. In conclusion, Porcícolas Arrayanes' market plan not only represents an effective business model in the region, but also demonstrates how an integrated approach, combining quality, sustainability and connection with consumer needs, can contribute to the development of the Colombian pork sector and its competitiveness in a dynamic market such as Bogotá.
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    Ganadería Joven: Integración Rural para el Futuro Sostenible
    (Universidad Santo Tomás, 2024) Britto Melo, Franklin Leonardo; Nivia Osuna, Alexander; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000268917; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002202387; https://orcid.org/0000-0002-3289-151X; https://orcid.org/0009-0009-4197-1341
    Livestock farming is a crucial sector for the development of rural areas in Colombia, but it is currently facing major challenges such as the aging of the rural population, the degradation of natural resources and the demand for sustainable practices. This has motivated the need to involve rural youth in this productive activity, who are limited by the lack of job opportunities, lack of financing and limited access to land, which leads to migration to the cities. Based on this problem, the proposal seeks to propose strategies for the revitalization of the livestock activity in the rural communities of the Rionegro Region (Cundinamarca), through the promotion and active participation of young people under a modern and sustainable agricultural environment, contributing to economic, social and environmental development and ensuring a more sustainable and equitable future. For its development, it is initially intended to make a diagnosis of the livestock sector from the social, economic, political and productive aspects and then formulate a proposal for the promotion and active participation of young people in order to improve their quality of life and thus contribute to environmental sustainability. By encouraging youth participation, we hope to generate employment opportunities and improve food security, promoting greater environmental awareness among the younger generations.
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    Plan de mejoramiento en la planta de incubación Distraves S.A.S, a partir de la implementación de la vacunación In Ovo
    (Universidad Santo Tomás, 2025) Carvajal Marín, Sergio; Lozano, Carlos; Nivia Osuna, Alexander; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000268917; https://orcid.org/0000-0002-3289-151X
    The poultry industry is experiencing continuous growth to meet the increasing demand for food due to the rise in the human population. To achieve this, it has required the implementation of efficient production models that incorporate technological innovations aimed at maximizing efficiency and product quality through the transformation of its production processes. Various strategies and production models have been developed to optimize production and reduce downtime through the development of technological innovations. A specific case in the incubation process is the development of an automated egg injection machine designed to handle large volumes and reduce time during inoculation. This technological innovation has made it possible to perform In ovo vaccination at 18 days of incubation of the fertilized egg. Additionally, the process includes that once the eggs exit the incubator, this machine inspects the embryo inside the egg to determine if it is fully developed. Subsequently, vaccination is carried out, and the eggs are classified into the hatching area to await hatching. The efficiency of this machine allows for the review, vaccination, and classification of eggs, inoculating between 20,000 and 30,000 eggs per hour. Another comparative advantage of this technique is that, in addition to mandatory vaccination, it is also used for the inoculation of energy substitutes, thereby improving the hatching of chicks. Previous studies have shown that exhaustion during hatching can decrease glycogen reserves, which may be due to a lack of nutrients, dehydration, and inadequate management. This underscores the importance of In ovo feeding to ensure optimal productive performance in the poultry industry. Based on the above, the poultry industry must continue to develop advanced technologies to maximize the productive and economic efficiency of its organizations, as it is fundamentally a competitive sector. Therefore, innovation in the development of new production models is required to enter various markets.
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    Plan de gestión con enfoque gerencial para la finca Santa Rosa productora de durazno (Prunus persica) en Cacota, Norte de Santander
    (Universidad Santo Tomás, 2024) Gómez Villamizar, Lida Nayibe; Paredes Guzmán, German Ricardo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000722979; https://scholar.google.com/citations?user=uKPoo2QAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-3977-4826
    The Santa Rosa farm, located in Cacota, Norte de Santander, stands out for its production of peaches (Prunus persica), however, to maintain its competitiveness in the current market, it is crucial to implement a solid management plan with a managerial approach. Consequently, the need to improve the farm's production processes is addressed, as well as the importance of applying management strategies that optimize quality and efficiency in peach production. The central objective of this research was to propose a management plan with a managerial approach for the Santa Rosa peach producing farm in Cacota, Norte de Santander. The established methodology was a mixed and descriptive approach. In the results, the interviews revealed significant challenges at the Santa Rosa ranch, including staff shortages that affect both the workers, who feel overwhelmed during the harvest, and the owner, who faces difficulties hiring more employees due to costs. associates. These additional costs, related to tree maintenance and pest control, limit the ability to expand the work team. Although wages are not competitive, the lack of available labor makes it difficult to find an immediate solution to this problem. It was concluded that, in the SWOT and PESTEL analysis of the Santa Rosa Farm, the importance of addressing internal weaknesses, while taking advantage of external opportunities and capitalizing on existing strengths to counteract possible threats. Keywords: management plan, business diagnosis, SWOT, PESTEL, peach.
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    Plan de negocio para la producción ganadera bovina de ceba de forma rentable y consciente
    (Universidad Santo Tomás, 2024) Hernández Romero, José Santiago; Nivia Osuna, Alexander; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000268917; https://scholar.google.com/citations?hl=es&user=4_cfJWAAAAAJ; https://orcid.org/0000-0002-3289-151X
    The agricultural sector for fattening cattle production has been important for the country's economy and the environment. Therefore, developing business models oriented to the production of sustainable and friendly fattening production systems is an alternative to favor productive and economic indicators. The purpose of the business plan for a profitable and conscientious cattle fattening production is to formulate a business plan for the creation of a profitable and conscientious cattle fattening production located in the Camelia farm, Pereira (Risaralda). For this purpose, the methodology proposed was to carry out a market study for cattle fattening production in the study region, to carry out a technical study for the implementation of a profitable and conscientious cattle fattening production and finally, to carry out a financial analysis of a cattle fattening production under a profitable and conscientious approach. This market study allowed to have a promising projection to penetrate in a more certain way to the fattening cattle market in a profitable and conscientious way. Thus, the technical study showed that the proposed production capacity of 60 animals on the farm proved to be viable, with the weight increases and the production system implemented, guaranteeing the established standards of nutrition, animal welfare, quality and management. Finally, the plan demonstrates the economic viability of the business according to the financial indicators obtained, which allows to consolidate the new production models in an efficient and sustainable manner.
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    Plan de Negocio para la Exportación de Granadilla a la Unión Europea
    (Universidad Santo Tomás, 2024) Díaz Maldonado, Jessica Viviana; Martinez Castaño, Camilo; Universidad Santo Tomás; https://scholar.google.com/citations?hl=es&user=RuytfXUAAAAJ; https://orcid.org/0000-0002-7983-8417
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    Propuesta de Mejoramiento para Aumentar la Productividad en el Área de Clavel en la Empresa Sagaro, vía Suba Cota
    (Universidad Santo Tomás, 2023-07-05) Pérez Domínguez, Ángela Rocio; Gómez Castiblanco, Hernán Darío; Castaño Martínez, Camilo Antonio; Universidad Santo Tomás
    This work seeks to generate a proposal for productive improvement in the Carnation area of the Sagaro company located in the municipality of Cota, for this it is necessary to identify the main variables that affect carnation production on the farm, based on the Stanford methodology. For strategic decision-making, each of these variables will be carefully studied to generate strategies that allow the company to develop its productive potential according to the projections previously made by it in the carnation area. For each of these variables we will show the impact in percentage terms that it can generate in the productive indicators taking into account the management carried out in the processes that define these variables within the company. This evaluation proposal seeks to promote the Sagaro company productively, likewise it is sought that from the data collected, it can be replicated to any other organization with similar characteristics, taking into account that decision-making must consider the cost benefit of the proposed strategies.
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    Plan Estratégico de Marketing para el Posicionamiento de la Empresa Co Agropecuarias Lérida - Tolima
    (Universidad Santo Tomás, 2023-07-04) Martinez Escarraga, Yeider Fair; Ortiz Moreno, Diana Carolina; Lizarazo Hernadez, Sonia Patricia; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000382868; https://scholar.google.com/citations?hl=es&user=INDQwvgAAAAJ; https://orcid.org/0000-0002-6775-3360
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    Plan de negocio para la creación de una empresa prestadora de servicios productivos y financieros para empresas ganaderas (AGROPDATA)
    (Universidad Santo Tomás, 2023-12-04) Rivas Mazo, Julian; Nivia Osuna, Alexander; Universidad Santo Tomás
    Colombia is a livestock power with a real possibility of increasing its markets by having favorable factors such as: land, animals, genetics, union strength and livestock culture; but at the same time with major shortcomings such as lack of basic education as a fundamental axis of technology transfer, lack of rural infrastructure and low level of business organization, formality, access to credit and mechanisms for effective rural capitalization, among other points. AGROPDATA is a business plan that was created in the municipality of Cumaral, a goal for the analysis of productive and reproductive data in order to increase productivity and competitiveness of livestock companies in the department, starting with the traceability of animals to compete with national and international markets.
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    Plan de negocio para la creación de una empresa prestadora de servicios productivos y financieros para empresas ganaderas (AGROPDATA)
    (Universidad Santo Tomás, 2023-06-26) Rivas Mazo, Julian; Nivia Osuna, Alexander; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000268917; https://scholar.google.com/citations?hl=es&user=4_cfJWAAAAAJ; https://orcid.org/0000-0002-3289-151X
    Colombia is a livestock power with a real possibility of increasing its markets by having favorable factors such as: land, animals, genetics, union strength and livestock culture; but at the same time with major shortcomings such as lack of basic education as a fundamental axis of technology transfer, lack of rural infrastructure and low level of business organization, formality, access to credit and mechanisms for effective rural capitalization, among other points. AGROPDATA is a business plan that was created in the municipality of Cumaral, a goal for the analysis of productive and reproductive data in order to increase productivity and competitiveness of livestock companies in the department, starting with the traceability of animals to compete with national and international markets.
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    Plan de negocios para la producción de orellanas (pleurotus ostreatus) como alternativa en la nutrición y el acceso a ingresos con enfoque sostenible.
    (Universidad Santo Tomás, 2023-01-20) Acosta Redondo, Jairo Esteban; Tenjo Gaitan, Jairo Andres; Lizarazo Hernández, Sonia Patricia; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000382868; https://scholar.google.com/citations?hl=es&user=INDQwvgAAAAJ; https://orcid.org/0000-0002-6775-3360
    The cultivation and production of Orellanas, is based on the use and utilization of non-edible crop residues, underutilized or discarded in agro-industrial processes such as rice, corn, hay and wood chips, making more efficient the resources available in the production unit, being one of the principles of sustainable systems and an economic alternative to supplement the diet of households in Colombia. According to the above mentioned, this business plan is developed in the municipality of Cachipay (Cundinamarca), as a business and income alternative for the region and the professionals involved. It is defined within the framework of a sustainable activity, which applies ecological agricultural practices based on innovations through which it is possible to produce healthy food with respectful practices with the soil, air, water, and respecting the rights and health of farmers. Likewise, it is financially profitable and viable, responding to the principle of organic production, generating benefits to the consumer for its consumption with a healthy food, free of preservatives that in the long term can be beneficial to the health of those who consume it.
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    Diseño de planta de procesamiento de leche para producción de cuajada pasteurizada en el municipio de Fomeque Cundinamarca.
    (Universidad Santo Tomás, 2023-02-13) Vallejo Ramos, Luisa Fernanda; Motta Garcia, German Darío; Agudelo Nisperuza, Alonso de Jesús; Lizarazo Hernández, Sonia; Universidad Santo Tomas
    The present work proposes a design of a pasteurized curd processing plant in the municipality of Fomeque, Cundinamarca. It consist in an investigation with a quantitativedescriptive approach, data was obtained through a survey applied to the Municipalities of Fomeque, Choachi and Ubaque. A market and financial study was carried out taking into account the technical requirements for the elaboration of pasteurized curd, in this way, results were obtained that indicated that the project is profitable and it can generate a benefit to public health, the first year can cover 30% of the current demand for curd in the area studied. The projection shows that it is a stable business for 5 years after its implementation and execution
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    Plan de marketing estratégico para la empresa vimarc café
    (Universidad Santo Tomás, 2022-11-18) Contreras Calvo, Miguel Angel; Lizarazo Hernández, Sonia Patricia; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000382868; https://scholar.google.com/citations?hl=es&user=INDQwvgAAAAJ; https://orcid.org/0000-0002-6775-3360
    The main purpose of this research was to design a marketing plan for the company "Vimarc Café" that allows the positioning of the brand in the municipality of San José de Cúcuta, Norte de Santander. For the achievement of the same was developed under a mixed approach, for which a probabilistic sampling was used which corresponded to 262 people to whom a survey was applied, likewise a semi-structured interview was conducted with the manager of the company. As a relevant result of the research a marketing plan was designed whose main objective is to generate positioning for the coffee company Vimarc in the Municipality of San José de Cúcuta; seeking to strengthen four important aspects such as: the marketing of the product, the distribution channels, the linking of clients and communication, all in favor of generating growth and positioning of the company in the short and medium term.
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    Propuesta de mejoramiento para la empresa avícola La Reliquia en el municipio de Confines - Santander
    (Universidad Santo Tomás, 2023-02-06) Rangel Linares, Jason Fabian; Castaño Martínez, Camilo Antonio; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001049330; https://scholar.google.com/citations?hl=es&user=RuytfXUAAAAJ; https://orcid.org/0000-0002-7983-8417
    The proposal for the improvement plan is based on the analysis carried out on the Avícola La Reliquia company, located in the Municipality of Confines, department of Santander, La Caldera district, with the purpose of identifying the main problems, as well as the strengths of the company to potentiate them and mitigate the causes that reduced the productivity of the company; As a result of this, the theoretical reference is taken into account with an emphasis on business management such as strategic planning and the improvement plan; the development of the improvement plan is proposed under the methodological framework of analysis and diagnosis carried out through the DOFA tool, which determines the problems and directs the approach of the improvement plan; concluding the efficiency of the plan to obtain results under the quality, innovation and competitiveness policies of the company; managing to position itself under the regulations as a biosecure farm.
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    Plan de Negocios para la Puesta en Marcha de un Centro de Comercialización: Compra y Venta de Cacao en la Ciudad de Ibagué en el Departamento del Tolima
    (2022-06-04) Góngora Mendoza, Camila Patricia; Lizarazo Hernández, Sonia Patricia; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000382868; https://scholar.google.com/citations?hl=es&user=INDQwvgAAAAJ; https://orcid.org/ 0000-0002-6775-3360
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    Formulación de plan de Mejora de Buenas Prácticas Agrícolas (BPA) en sistemas de producción de cacao, (Theobroma cacao L.) como modelo piloto en el municipio de Vista Hermosa (Meta).
    (2022-06-30) González Martínez, Lina Yojana; Tamayo León, Juan David; Paredes Guzmán, Germán Ricardo; Osuna, Alexander Nivia; Universidad Santo Tomás
    During the second semester of 2021, the characterization and improvement plan was carried out for the implementation of Good Agricultural Practices in cocoa production systems as a pilot model in the municipality of Vista Hermosa, a city affected by the armed conflict and illicit crops but with great potential for cocoa cultivation and where its producers have found an alternative to replace crops and improve their quality of life. The characterization was carried out on 10 producers using the thematic manual of the facilitator in GAP (Resolution 082394 of 2020), designed by the ICA, and the self-diagnosis in GAP through which the necessary information was obtained to formulate improvement plans and carry out an analysis. economic according to the shortcomings found. The results obtained in the characterization showed that the level of current implementation of each producer is different from each other and at the same time no producer is prepared for certification given the production conditions found, the poor socialization of the benefits in economic, environmental terms. and sustainability as well as the impacts that are generated in international markets by accessing GAP certification. Within the framework of the characterization of the producers that do not have progress at any level (fundamental, major and minor), the necessary budget is $19.141.000. GAP improvement plan elaborated in the present work is a proposal that allows establishing itself as a guide for all cocoa producers in the municipality of Vista Hermosa who will have the objective of accessing this certification, since it has the requirements established by the ICA. within the framework of the International Standard and in articulation with the agreements and pacts of the TLCs
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    Plan De Negocio Para La Implementación De Una Empresa Productora y Comercializadora De Hortalizas Tipo Gourmet Por Medio De Producción Hidropónico En Ibagué-Tolima
    (2021-07-15) Ibánez, Oscar Eduardo; Paredes, German Ricardo
    This project develops the business plan for the implementation of a company that produces gourmet vegetables through hydroponic production in Ibagué - Tolima. The aforementioned system generates a differentiating, clean and ecological production value of vegetables such as lettuce, peppers, tomatoes, etc., additionally, the consumer and producer are guaranteed the non-use of chemical synthesis agro inputs in the final product obtained, which allows satisfying the needs of safe and high-quality food demanded by high-standard markets such as the gourmet vegetable market, which offers greater profitability / kg of product, Vs conventional or traditional vegetable production, and is partly due Due to the reduced number of wages that are needed, which can be reduced (Lettuce cultivation) by up to 80%, another important factor that is valid to mention is that a lesser amount of agricultural inputs is used, approximately 70% -90 % less quantity than a traditional vegetable crop, which allows increasing the profit margin each year of production and operation, generating access to a better quality of life for the producer and his family as well as that of the final consumer.
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    Plan de Negocios Para la Creación de una Empresa de Producción Lechera en el Municipio del Agrado Departamento del Huila
    (2021-06-21) Ramirez, Jorge Andres; Castiblanco, Sergio; http://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000423530
    On this document will analyze the implementation of a business plan for dairy production, as well as it technical financial and market viability. The business plan in base on the creation of a company dedicated to the production of milk in the lower tropic located on the department of Huila, municipality of El Agrado, EL Mirador farm. Its main porpose is to produce safe milk from Girholadas cows, which will be sold mainly to buyers in the region such as Nestle and Quesos Vega, which guarantees the stability of the marketing. The business plan is based on the establishment of a cattle reising of 20 productions cow’s whit an average of 15 liters each. The main objective is to by a flagship dairy farm in the municipality. The document develops strategic planning base on 3 main studies such as marketing study, technical estudy and financial study as well as their support plan such as quality management, risks and management and disposal of solid waste.