Plan de negocio para la producción y comercialización de miel de abejas en cápsulas

Abstract

This project presents a growth strategy for ColomBee, a subsidiary of Apícola Campo Verde, a Colombian company founded in 2008 that produces bulk honey and maintains an active commercial relationship with the United States. ColomBee was created in 2021 with the vision of marketing 100% natural honey in individual portions with added value. As a natural evolution of this vision, the current project focuses on the commercialization of honey in single-dose capsules, an innovative format that meets the needs of modern consumers who seek convenience, hygiene, and portability without compromising product quality. The honey used in these capsules comes from both Apícola Campo Verde and allied small-scale beekeepers, ensuring traceability, purity, and a positive social impact. The main objective is to position the brand in key cities in Colombia and expand internationally, making use of the commercial and operational expertise of Apícola Campo Verde. Financial projections show a favorable outlook in terms of sales, profitability, and return on investment, supported by a scalable model and a differentiated value proposition.